Social Media Business Hour with Nile Nickel

Maurice Cherry is the founder and creative principal at 3eighteen media, a design and consulting studio in Atlanta, GA that helps creative brands craft messages and tell stories for their targeted audiences, including fostering relationships with underrepresented communities. Past clients and collaborators include Site5, The City of Atlanta, NIKE, Mediabistro, and SitePoint.

He is a pioneering digital creator who is most well-known for the Black Weblog Awards (the Web's longest running event celebrating Black bloggers, video bloggers, and podcasters) Other projects of Maurice's include Revision Path, 28 Days of the Web, and The Year of Tea. His projects and overall design work and advocacy have been recognized by NPR, News One, CNN, AIGA, Creative Bloq, The Atlanta-Journal Constitution, and The Los Angeles Times.

Maurice is also an educator, and has built curriculum and taught courses on web design, web development, email marketing, WordPress, and podcasting for hundreds of students over the past ten years.

Direct download: SMBH_131.mp3
Category:SMBH Weekly Episodes -- posted at: 6:16pm EST

Most entrepreneurs and business owners are mistakenly doing the wrong things on Social Media.  It shouldn’t be a surprise when they don’t get the results they’re looking for.  Join us on this episode to learn:

-Which Activities Are Actually The Income Generating Activities You Should Be Focusing On

-The “Real” Definition Of Having A Business vs Having A Hobby

-What Is The Difference Between Social Media Marketing And Social Media Sales…And How Not Knowing Is Probably Hurting Your Business

-How To Become A Professional Revenue Generator

1.smbh-SholaAbidoye NOW TO LISTEN Shola Abidoye (SHO-LA AH-BEE-DOY) is a serial international entrepreneur, private equity investor and author. She's also the Co-Founder of Convertport.com the predictable sales technology that turns website clicks into clients. Her team has bought and sold 25+ Billion sales ad impressions, generated 100,000+ profitable business and consumer leads and create 25,000+ customers, lifetime recurring revenue customers among them. She lives between the East Coast, Europe and 526 ft from the beach on the Baja, Mexican Riviera where she goes to think, write, produce, conduct market research and support a local nonprofit. >> Insert Summary Here << >> Insert Transcript Here << weblinks Website: www.CONVERTPort.com Facebook: https://www.facebook.com/sabidoye LinkedIn: https://mx.linkedin.com/in/sholaabidoye Twitter: @vrecapitalgroup

Direct download: SMBH_128.mp3
Category:SMBH Weekly Episodes -- posted at: 8:00pm EST

Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and  marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer.

In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her client into a successful guru now known as an expert in his field.

Heather Ann has been named by a few as an ‘Icon Creator’ or the ‘Wizard Behind the Curtain’. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success. She has produced and managed over 350 seminars and events and hosted tele-seminars with many top online thought leaders such as Richard Flint, John Alanis, Susan Bratton, Alicia Lyttle, Tom Antion, Alex Mandossian, Legend Joe Sugarman, Anthony Blake, David Lakhani, Robert Shemin and many others.

Heather Ann currently is the Author of…Sexy Boss: How the empowerment of women is changing the Rule Book for sex, money and success (available on Amazon click HERE!)  and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game.


Heather Ann Havenwood is smart, sexy, savvy and now stepping out from behind the curtain to educate, enlighten and empower women entrepreneurs to grow or start an online business and live a fearless and fulfilled life.

 

SMBH Headshot NOW TO LISTEN Heather Anne Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and  marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer. In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her client into a successful guru now known as an expert in his field. Heather Anne has been named by a few as an ‘Icon Creator’ or the ‘Wizard Behind the Curtain’. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success. She has produced and managed over 350 seminars and events and hosted teleseminars with many top online thought leaders such as Richard Flint, John Alanis, Susan Bratton, Alicia Lyttle, Tom Antion, Alex Mandossian, Legend Joe Sugarman, Anthony Blake, David Lakhani, Robert Shemin and many others. Heather Anne currently is the Author of The Sexy Boss: How the empowerment of women is changing the Rule Book for sex, money and success (available on Amazon click HERE!)  and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game. Heather Anne Havenwood is smart, sexy, savvy and now stepping out from behind the curtain to educate, enlighten and empower women entrepreneurs to grow or start an online business and live a fearless and fulfilled life.  

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➲ When Your Greatest Mistake Became Tremendous Success

Heather’s life is pretty phenomenal. She started out creating her first business plan in 1999 while taking an Internet Marketing course. The funny thing is, she found herself enjoying it so much, that a few years later, she developed and grew her online information marketing publishing company from ground zero. Heather didn’t have a list, product, name, offer and STILL went from zero to making over a million dollars In less than 12 months…and the really impressive thing is, she did it all over again with her next venture. Sadly, no story about a true master is complete without some acknowledgement of failure and Heather, like so many of us, was not immune to setbacks. Read on to learn how Heather handled bankruptcy, starting over from scratch and the important lessons she learned along the way…

Tough Lessons Learned And What It Means To Be An ENTREPRENEUR

After she lost her business, Heather had nothing.  She even had to go back to Corporate America and get a job. Not satisfied with failure, she quickly set about analyzing what happened, how the business failed and how she was going to prevent it from happening again.

Heather says “In business and entrepreneurship, you have to fail.  Success and failure are always part of the journey. You will fail over and over and over again, but no matter how many times you fail, if you want to finish strong and successful, you just have to continue to play the game strong”.

Heather learned her lesson the hard way and now she plays the game as a master. She is now stronger and wiser Heather. Something she would not have achieved without such a strong desire for excellence. Heather looked for the main reason why her business failed.  Not being a lawyer, she realized that when it comes to legal help, she needed to employ experts to guide her.   Now, anything that comes across her desk gets reviewed by her legal team.  Something she recommends for all entrepreneurs…especially those of use just starting out.  

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➲ “The Sexy Boss”

Heather is the author of “The Sexy Boss” – How the empowerment of women is changing the rule book for sex, money and success. Unlike Many other business books, that are all about marketing and business, Heather aims to inspire you. She offers some incredible lessons about how she rose above her CHALLENGES and how you can do the same.

The Real Deal…You Must Promote Yourself

Like most people, Heather initially didn’t want to promote herself.  We often see it is “Bragging”…which in our culture is socially unacceptable.  Then she looked at the most successful entrepreneurs and realized that if she’s going to emulate them and achieve their level of success, she would have to emulate how they promote themselves as well. Now, a very strong advocate for self-promotion, Heather instructs all entrepreneurs to embrace that very necessary skill – no matter how uncomfortable it may be. Whether you belong to a big or small corporation, no matter what kind of business you’re in, you have to be constantly and consistently promoting yourself. Everyone needs to learn how to market themselves, especially in today’s corporate and entrepreneurial world. This is a skill that is often ignored as it makes most people uncomfortable…but it is absolutely essential. If you do not learn how to promote yourself, you’ll simply fall behind your competition who is willing to learn how to promote themselves.

Top 3 Reasons Why Most People Won’t Promote Themselves

Nowadays more women than men are resistant towards self-promotion because:

  • They don’t know how to promote themselves
  • They don’t feel comfortable
  • They are not taught how to self-promote

Heather declares (and this is crucial):  It is all about the right mindset. She understands that you are taught NOT to be strong self-promoter.  However, once you get past your personal hang-ups embrace the importance of self-promotion, then it will become easy to “Own it”.  Becoming a great self-promoter will be second nature to you.  Learning how to do this is one of the many reasons why she wrote her book, “The Sexy Boss”.

➲Life Lessons From “The Sexy Boss”

Here are Heather’s key takeaways and life lessons openly shared to all of us in this incredible interview

  1. In business and entrepreneurship, you have to fail to succeed
  2. You have to constantly promote and market yourself. Become a master of self-promotion. Some entrepreneurs even become successful because they know how to promote themselves – not necessarily because they are good at performing.
  3. Know your skillset and be good at it. Choose something you are confident with…something no one can seriously question your background and authority.
  4. Never stop advertising yourself and your business.
  5. Keep at it – don’t give up and don’t let your failures beat you down.
  6. If you’re going through something… just get out of your head. There’s a time and place for everything.
  7. Always say to yourself “I’m the most important person in my life” – Practice Mature Selfishness.
  8. Everything happens for the best – It is a journey. As long as you feel that no matter what the situation is - Bad, good, car wreck or someone giving you flowers everything happens for the best. It's all about the process.
  9. Always try to learn a new skillset.
  10. If you’re a writer. Be confident. Be Confident That You Have the Power Of The Pen.
  11. Learn how to use the power of words and understand the world of wordsmiths. Understanding marketing and getting people to buy something for your business is key.
  12. Learn to shift your mindset completely to your advantage.
  13. If it is just you and your head, you’re in the worst place. You've got to get out of your head.
  14. Treat your failure not as failure but a learning experience resulting to a better you.

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➲Heather’s Marketing Strategy

Heather maximizes the power of email marketing.  She has many different market segments (Yes, she has pretty big business). What she normally does is constant email communication with her subscribers. Normally she emails all of them four to five times a day and applies all of her marketing strategies. Check out even more of Heather’s great business advice…

  1. Depending on the day – Learn Broadcasting. Constantly send out email marketing
  2. Email marketing should be like TV advertising. They like to sell products to an audience any time of the day.
  3. Never get tired of advertising your business.
  4. Strategize and Prepare The Information You Want To Release.
  5. Try to have A “Demographic Plan”
  6. Include “Follow-Up’s” in Your Marketing Plans

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[content_toggle style="1" label="Read%20Full%20Show%20Transcript%20Here" hide_label="Hide"] Heather:                      Nile. Nile:                            Tell me you could hear me today. Heather:                      Yay. Nile:                            Good, good, good. Heather:                      I can. Very well actually. You sound great. Nile:                            Well, this is the way it should've sounded yesterday but for some reason it wasn’t so -- Heather:                      No worries. I had some other technical stuff that was just kind of going on then so it's okay. It happens. Nile:                            Great. Well, we are going to do a complete do over. Heather:                      Okay. No worries. Nile:                            We'll do the tease, I'll welcome you back and we will do your bio interactively as I talked about. One thing that I'm going to take -- I thought about this overnight that I want to do a little bit of a shift on is just what we did yesterday. You talked about hey, I made my first million and then I found it was easier to do it over again. And that's a big mind set thing and I don't know how much into mind set you are but I want to talk about. Heather:                      Oh, have to be. You fail that much. You go through your mind set. Yeah, absolutely. Nile:                            Not a problem. So, just so you know where I'm going to go. Heather:                      Okay. Nile:                            Super. So, you know everything now. We're rolling so the tease and then about five seconds of silence and then I'll come in and do the bio interactively. Heather:                      Okay. Hi, I'm Heather Havenwood and welcome. Hold on, I forgot the -- I just went blank. One second. You edit, right? Nile:                            Yeah, we do. Heather:                      I just went -- I've got to have your name right in front of me or I just go blank which I just did and I'm pre coffee so -- Nile:                            Oh, no. Heather:                      I'm like a quarter in so all right. Here we go. Let's do it again. Hi, I'm Heather Havenwood and welcome to social media business hour. In this hour you and I are going to explore together with Nile an amazing story of overcoming adversity and more importantly how you can make money in business today so stay tuned. Nile:                            I'm absolutely excited about our guest today for a number of reasons. One is I like not only her physical name but I like her company name. The way she's branded herself. I think it's cutting edge and I think you'll be excited about it as well so who am I talking about? I'm talking about Heather Anne Havenwood. She's a serial entrepreneur, sales and marketing coach, copywriter, small business activist. I love that Heather. And chief sexy boss. Welcome Heather. Heather:                      Thank you for having me Nile. This is going to be a lot of fun. Nile:                            Oh, it is going to be a lot of fun. Well, I want to tell everybody that's gathered here a little bit about you just so -- they've got the same background I do so you are the CEO of Havenwood World Wide LLC and as I'd mentioned earlier chief sexy boss. I love that. A serial entrepreneur and regarded as a top authority in internet marketing, business strategies and marketing in general. Since marketing your first online business in 1999, bringing clients and personal coaches together you've played an active role in the online marketing world since most of us even had a home computer. Heather:                      That sounds like I'm so old. Nile:                            That's one of the things I was commenting yesterday. If anybody goes and looks at your website at heatherhavenwood.com -- yeah, you're not old. Heather:                      I'm not old but _____03:31 that way. I did that in 1999. I was actually in college and I had an internet marketing course. It was the very first one and I was taking a marketing course from this particular professor and she got the university to let her into this one little internet marketing course. This is '98, '99. No kidding. And I took these courses. Like I want you to take it so I was like I'll take it, I'll take it. So, I took it and then we create this whole business plan. I mean, it was like 50 pages, 60 pages plus, plus. It was called best fit coach and I did this whole -- it was '99. How do you market? No idea that was going to be my future. It was just more like oh, this is fun. So, I just find that interesting little things along the way in life. All of a sudden you go oh, that's why that happened. So, yeah. 1999. Nile:                            Well, one of the things that I love about that is you said this was fun and of course that's what makes it easier. We're going to talk a little bit about mind set today, just a bit but that fun part's going to be a key portion of it. But let's fast forward just a little bit. In 2006 you started and developed and grew an online information marketing publishing company from ground zero to over a million dollars in sales in less than 12 months and you started it without a list, a product, a name, an offer, nothing. Heather:                      Correct, yeah. Nile:                            That's pretty phenomenal so I think if anybody could help us learn what to do to grow our businesses I think you're well qualified but you haven’t done that once, have you? You've done it multiple times? Heather:                      I've done it again, yeah. And I -- what's interesting about it is that that one business that I kind of bang my head on at the same time it's also my biggest failure. It's also the business that I went to bankruptcy over and lost everything over because I had a business partner that he was the face and I built everything around him and then there's this thing called contracts and lawyers and I forgot all that stuff so one day I came home and it was all gone but it was just like oh, aha, I've made this huge success but then my biggest failure and this other side of it, how did that happen? So, spent a few years trying to figure that out like how did that happen, who am I, kind of those things and I think it's through those kinds of times you really realize who you are as a person and what your really want because there is definitely a moment in time like screw this. I'm going to corporate America again which I did try. I lasted 90 days. Nile:                            Wow. And I bet that was pure torture. Heather:                      It was, it was, yeah. And so I went okay. I get it. It was just a -- you have to -- in business and entrepreneurship you have to fail. It's part of it. Now, we all sometimes hear stories of people like their first home run. That doesn't happen. Even home runs, even people on -- who literally do football and baseball and touchdowns. How many times are they going after that touchdown, how many times they actually try to hit the ball to get that -- at the park. It's over and over and over and over and over again so that's entrepreneurship is same thing. You have to play the game the same way where it's over and over and over again and you're going to hit one maybe out of park. You might be the next Facebook. I don't know. Maybe not. You might be striking out. But at the same time it's about getting up there on the bat and hitting over and over again. But once you -- I was _____06:50 long time ago after my failure. I was like if you can do that Heather you can do it again because it's just like a game. You get up there, you hit again where you hit but then some stuff happened afterwards and now you know where your hole is, legal stuff. Now guess what. I got a lawyer. Nile:                            I'm not going to make that mistake again. Heather:                      I do, yeah. And nowadays if anything comes across my desk in that world I'm like okay. I'll run it by my lawyer. And they get why are you doing that? I'm like because I learned my lesson. So, it's an interesting dynamic of what you learn over time. Especially in the entrepreneurship world. Nile:                            That's outstanding. I love the fact that you learned through those failures and I know that will be part of what you've talked about and everything else here. But then I know that you went on to help a ton of other people and some big name people and I'm not going to drop the names. The names will be shared in our show notes at social media business hour but I could tell you looking at the list I'm impressed. And some neat people too. Just besides being recognizable names I know a number of these folks as well. They're great and fun people. But you're currently the author of sexy boss. How the empowerment of women is changing the rulebook for sex, money and success and I suspect you probably tell a few of these stories in that book. Heather:                      Yeah, I do. Sexy boss, that book specifically, it was my -- it's kind of coming out of my life story. Up unto this point it's been more about niche marketing and doing business but sexy boss was kind of like this is who I am by the way behind the curtain and it was -- the name sexy boss came from _____08:38 and I are dear friends and I was visiting him in Vegas and he's like you're like a sexy boss. He's of course a wordsmith and so I was like oh, I like that. He's like yeah. So, all of a sudden we trademarked it. So, and then I was like I should write a book about over that. He's like well that's who you emulate so it was kind of this that's interesting. How do I emulate that and how do I become an entrepreneur and then how do I help other people to tap into their higher self. I call it a higher self and how to tap into their entrepreneurship because I think everyone is an entrepreneur. Everyone is. No matter if they're inside a big, large corporation. I call that an intra entrepreneur. You have to be constantly promoting yourself and constantly be marketing yourself, all the time. No matter what kind of business you're in you have to be _____09:29 to do that especially nowadays. So, if you're not learning that skill set then you're going to be falling behind and I think more for women than men necessarily is that women necessarily don't always know how to do that, they don't feel comfortable doing that. They're not taught that. We're taught to share our toys. Not to beat up and be strong. So, it's just a different mindset that once you learn it and understand it and then own it then you can be a great self promoter. I mean, look at Donald Trump right now. He's -- I would call one of the masters of self promotion and some people fault him for that. And I'm like he's actually brilliant for that because self-promotion is the way of the future and you have to continue it all the time or you're not going to be able to what I call succeed in whatever you want to do so that's my take and that's why I wrote that story. Nile:                            I knew that my cohost Jordan was going to be jumping up and down and wetting himself because he heard the name Joe Sugerman and Jordan likes to study copy write. He likes to practice copywriting and Joe's one of those big copywriter names. Heather:                      He is. He's a dear, dear friend of mine. _____10:37 time. We did an event together, we cohosted together called successmagnetseminar.com and the other speakers on the stage were John _____10:47 John Carlton, Joe Polish, Joe Sugerman, myself. And we actually had a hard time getting people there. It was like only 110 people there and then a few months later they did the Titans event, the big, huge Titans event and they got hundreds of people there at like triple the price and people -- the reason why we had a hard time is people didn't believe it. Like how are you getting all those names on one stage? And it was really because of Joe. So, Joe -- so, that was the reason but it's just kind of -- looking back now I -- now I sell the DVDs of it but it was a phenomenal event with some powerful, powerful copywriters and entrepreneurs on that stage. Nile:                            Yeah. It was funny. I knew most of them. And we're up against a break so let us take a break. Everybody stick around. Join us next segment. Hey, welcome back to social media business hour. We're here with Heather Havenwood. We're having a great time and I cut my poor cohost off last segment. He's jumping up and down, squiming sideways, just making all sorts of faces because he's got something that he just has to ask so Jordan what do you got for us? Jordan:                        Well, I just had to -- I actually had to interject is what I had to do because I thought Heather just dropped so many awesome golden nuggets on us. I mean, just to start with you've got to be promoting yourself even if you are in corporate American and I've got to tell you I laughed when I heard that. Nile:                            You didn't learn that lesson for a long time, did you? Jordan:                        I did not. No. and as a matter of fact there were people who I felt like this person is dumber than me. How could they possibly be making more money in a better position than I am? Well, the answer is they were better at self-promoting than I was. In fact, they understood self-promotion and I didn't even understand it. Nile:                            You just thought that was for the circus, right? Jordan:                        I thought that was just for the circus. Nile:                            Well, I know that Heather's going to talk with us a lot about mind set and some things like that as well and obviously that comes into that but I think that's great. I think we've got a good idea of your background but I have to ask you the question. You talked about sexy boss being your coming out book. What was the motivation behind that for you? Heather:                      Thanks for asking that. The motivation was -- how do I say this? It was a -- I call it the butterfly effect because I went through my bankruptcy and I went through this kind of dark time of trying to discover what am I going to do and I held the skill set of online marketing and copywriting but I feel like this kind of failure bla, bla, bla. And I lived on an island for about a year. I did nothing except stare at the ocean. It was kind of interesting. And for being an A type personality starting at the ocean for a year is actually challenging. It's like being in a yoga position or something for a year and it was hard. I didn't know what to do, wasn’t sure, questioned who I was so I went through this process and then I moved to Austin which I'm at now and that's when I started my dating business where I teach women how to communicate with women mainly because I knew the skills of information marketing, online marketing and someone said to me once you should do something where no one questions you for your background. No one questions you for your authority. No one can question me on that. And so -- because I didn't want to come out and start teaching people how to do online marketing when I “was a failure” at that point. I just don't like when people do that but that's all I do is teach internet marketing. They don't have any other businesses. So, I thought okay. I'll do that. And then after a few years of growing that business and being full time on that business and kind of coming back I thought it's time I told my story and I'm not really like that. I'm not a person that's going out there usually telling my story. I'm like this private and I don't want people to know that I failed and -- so, it was kind of for me my butterfly coming out and actually going oh, my god. I'm actually going to tell people that I went through this because not many people knew. It wasn’t public. I just kind of disappeared. The most powerful part of that was not really writing it. I did an audio book. It's actually on Audible and if anyone's ever done an audio book, audio book is very different than a communication like this because you have to read every single word of the book and you have to actually act like you're not dying doing it. And I'm having to sit here and read my story with emphasis, with like every word _____15:35 and it was hard and that's when I really got that this is my story and coming out there and telling people hey, I failed. I failed big time and I lost everything and I've come back. This is -- now I've come back. And now I want to help you. And so that's why I wrote the book. It was more of an inspirational motivation book for myself and for other people in telling my story. It's pretty powerful. Nile:                            In that story that you just told though I find something very fascinating and gosh, there's just so much I want to get to here today and I know our time together is limited but this is just fascinating to me because here you're talking about applying what you learned in your online marketing business. Granted, hey you failed at that at least first time out. Came back -- Heather:                      Legal side. Nile:                            Knocked it dead so that's not a failure. That's a learning experience. But the second part of that is you talked about applying what you learned to dating advice for men and how to better communicate to women. Heather:                      Yes. Nile:                            I find that so fascinating. Can you tell us just a little bit about that? Heather:                      Yeah. Oh, sure, yeah. That's my main business. That's what I do day in and day out and it's called datingtriggers.com and the niche is from a woman's perspective teaching men how to talk, communicate, attract, date, be with women. So, and that's a big market. That's a big challenge people have especially nowadays and the reason why it's a challenge mainly is not that women are weird or men are weird or something's wrong or anything. It's more about just communication has changed over time and so you see men who maybe got divorced and they're trying to get back in the dating world and it's like all confusing. It's just different or they're surrounded by women in the workplace, they're surrounded all the time and they're not taught necessarily how to communicate in a way that's effective that they get what they want. I teach a lot about how to get what you want in a relationship with a woman. I know that's kind of like counter intuitive but it is about how to attract and get what you want. So, yeah. That's what I do. It's kind of fun. Datingtriggers.com and onlydateyoungerwomen.com and I love that business. It's a lot of fun. I call my little guys, I talk to them all the time, I call them hey studs and they love it but they're a lot -- it's a lot of fun. I really enjoy it and that's kind of my bread and butter of my life. That's also where I do all my testing for my “marketing experience”. I do email marketing, I email them four to five times a day. I have all kinds of different segments with them. It's a pretty big business. Yeah. That's where I do a lot of my what I call testing and what I call marketing strategies and I do no social media with that business believe it or not. Nile:                            Oh, wow, wow. Well, you know -- Heather:                      Yeah, none. Nile:                            As we're sitting here chatting I'm thinking -- first of all, my wife and I, I think have a very good relationship and we communicate very well but I don't think that you could ever communicate at your peak all the time and I do believe -- hey, we're the same creatures but we communicate differently. I like the old 80s book whatever. Men are from Venus, Women from Mars. Whatever, vice versa. Women from Venus actually. But in any case -- Heather:                      I'll teach you one -- let me teach you one thing that I've sometimes I've had to teach this or communicate this or teach this really to someone I was just doing business with. We were having a kind of a challenge talking and I finally go let me explain something how women think if you're working with women. He just kind of had this like -- Nile:                            Rolling his eyes? Heather:                      Yeah, yeah. Well, it was on the phone so I'm sure he was. I said, women like choices. We like choices. That's why we shop. That's why we go shoe shopping because there are all these choices. We like menus. We love choices. He's like okay. I go when I come to you with this problem whatever it was you coming back with one solution -- no. give me my choices. I want to pick. He's like oh. So, the next time we talked he's like okay, here's all your options. Oh, great. I get to choose. You know what I mean? Nile:                            I love it. Heather:                      Yeah, yeah. It's really funny. I think he was like -- he's young. I could tell on the phone he's like young. He's like 25 and I'm thinking I hope he's really getting this. I hope he's really taking this to heart. Like this is a good lesson for him because I promise you you'll use it forever. It's not honey, you want to go to dinner, you want to go to this restaurant? It's like honey, do you want to go to dinner at seven? There's this, this or this. And she'll go oh, I want that. Nile:                            There you go. Heather:                      And then she's all happy. Nile:                            And she's happier. Well, my wife is a very patient and strong woman and so in that respect she's done a good job I think training me although I've got a long way to go I'm sure. Heather:                      Of course, that's -- Nile:                            But I like where you talked about your dating site being your bread and butter. Well, I want you to put some honey on top of that bread and butter because I think you've got a great program for us married men that really want an enhanced and powerful relationship with our wife and that's a great thing. And one of the things that we know sometimes as men we're not necessarily ready to put it out there with somebody that we treasure. Sometimes we are but hey. We'd rather have a chat with somebody that sort of got our back and has the best advice to get us the optimal results which is ultimately what you're doing. Heather:                      I agree, yeah. I have a good time with it. There's a lot of guys out there teaching other guys like pick up artists and things -- that's like the niche. That's not me. I'm coming from a woman's perspective. I call it be, be real, be the stud that you know you are because it's kind of this I've got your back, I'm your -- the woman in your side. I want to help you become the man you know you were meant to be. Whatever that is. Because I think in this society today men sometimes feel like -- not all of them. Like I'm not sure here. I feel like I need to like dumb down a little better. I'm not sure. So, they feel insecure. They're just not sure like where to -- so, I just kind of help them move to that process which I find funny by the way is when I have guys unsubscribe from me and they say thanks and unsubscribe from me. I've got a girlfriend. And I'm like it just got started buddy. Nile:                            The victory's done, right? Yeah. Heather:                      Yeah, well, it just got started. Why don't you stay on the list? Nile:                            You've got a long way to go there. Heather:                      You've got a long way to go, right. But I go okay. Nile:                            Well, you talked about your first business and what you did and how you did it and what you learned about -- hey, I missed the legal stuff and it caused the business to blow up. And in the scheme of things that was a minor thing that you overlooked that became major and relationships are sort of the same way so I could see where that would work and I have to say I've grown through my failures because I've had a lot of failed relationships as well so I'm just happy that I have a very loving and passionate wife today so it works out well. Heather:                      Good, that's awesome. Congratulations. Nile:                            We are just about at the end of this particular segment. Heather:                      Okay. Nile:                            I want to shift in the next segment and we've got limited time there but I want to talk about mind set and then you talk about some really interesting things. I mean, you compare email to the new TV. You talk about how the TV guide is really so important today and I really want to dig in and get some of that so I'd like everybody to stick around, follow us into the next segment on social media business hour with Heather Havenwood. We'll be right back. Okay, Heather. Heather:                      Yes. Nile:                            I'm going to go for about eight minutes and that will leave about four minutes left in this segment and what that will do then is it will give you time to really creatively pitch exactly what you'd like to achieve out of this, what you'd like people to get out of it but what -- where you'd like them to go, products, websites and stuff like that. Heather:                      Okay, thank you. You're going to let me know when that is so I can -- Nile:                            Yeah. I just want you to be prepared for it. I'll give you a queue. In fact the queue that I'll give you is Heather, you've got so much great advice and stuff here. How can you help people and so the helping people will be the transition for you to pitch. Heather:                      Okay. Nile:                            Okay, we'll be just about ready here. Hey, welcome back to the social media business hour. We're here with Heather Havenwood and as I'd mentioned in the last segment there's a couple of things that I wanted to talk about. One is you've had a number of multimillion dollar businesses now. You've learned a lot about mindset and we haven’t talked much about mind set on this show. We get into the social media elements of it. We're going to get into some of that in just a bit here but in the mindset portion I think it's so critical and I know that you've had to get your mind set right. Tell me a little bit about that process and what you've learned and maybe some of the mentors that you've had along the way. Heather:                      Well, I've had a lot of mentors along the way. It definitely wasn’t me in my head. That's the worst place to go. Just you and your head is the worst place. You've got to get out of your head. Especially if you're going to do something and I had a lot of different mentors along the way, coaches. And that's why I think -- that's why I'm a great coach now and do business because I've been through it. I'm a business coach. I would say more a marketing business coach now. But I do have a few things I stare at every day. Life lessons. I call them life lessons and they're written down on a piece of paper. I wrote down on that piece of paper. Oh, my god. Almost six years ago. Probably in the middle of my bankruptcy in Florida when I was literally broke. I mean, I was broke. I had -- I lost everything I had. My car, my dog and a cell phone. And I -- my car was paid off luckily so literally my only expense in life was a cell phone and gas in the car and food. And kind of did what I call hopping on people's couches for a little bit and a life lesson that I wrote down and I have now kept literally along the way. I'm staring at it right now. I'm looking at one. Okay, number three. I like this one. I'm the most important person in my life. Mature selfishness. Okay. That's a key one. That might not sound like -- what do you mean? It's like because if you're not taking care of yourself you can't help other people. If you're not taking care of yourself you can't build a business. If you're not taking care of yourself you can't be in a great relationship. It's called mature selfishness. I'm going to go back to Donald Trump just because he's in the news. He's what I call mature selfishness. People think he's narcissistic. He's not. He's just mature selfishness. He takes care of himself and takes care of this business and then takes care of people. His loved ones. Therefore he has a rock to stand on to go out and promote whatever he wants if you notice. So, that's what I call mature selfishness and I had to learn that versus constantly just taking care and building everybody else up. I had to take care of myself. That's a huge mind set because we're not taught that at a young age, we're not taught that in school, we're not taught to care of yourself first. Mature selfishness is more like don't be selfish. Share your toy. So you are constantly sharing. Especially as a female. You're sharing, sharing. Don't be selfish, don't be selfish, don't be selfish, be a good little girl. So, you have to shift that when you're an entrepreneur. You have to take care of yourself. You have to take care of the legal stuff. You've got to make sure that the Ts are crossed dotted Is so that's a big mind shift that I had to really focus on but the more I take care of my business and myself then I can help other people more. You can't help somebody when you're homeless. So, it's harder to do that. So, would say that that's a key lesson I had to take on. The other one was from Joe Sugerman actually and he taught me this. Everything happens for the best. Everything happens for the best. You probably heard everything happens for a reason and he said don't say that because then your mind will look for the reason. Well, what's the reason, why, why, why? You can't do that. It's like everything happens for the best and as long as you feel that no matter what the situation is. Bad, good, car wreck or someone giving you flowers everything happens for the best. It's about the process of where else you're going. It's on the journey. And he's gone through his own failures and so we talked a lot about that and for me that was a big one. It's that shift. Because I always thought everything happens for a reason. So, when the bankruptcy happened it was like there's a reason. I just went into that spiral. Like something's wrong with me. And you can't do that. It's like well, what was the lesson? Lesson was illegal. The lesson was you didn't look at this piece of the business. That's why this happened. It wasn’t that you didn't build something great. You did. In fact, today, that business is still alive doing very well. So, it's not that you didn't build that. You just forgot to look at this piece life lesson. Everything happens for the best. And actually it did happen for the best because if it wasn’t for that business partner taking everything then I probably would still be working for him or working with him. Not for him but with him and I would -- still would be in that business. I'd still be building that for him because it was like his face versus building something strictly just for me. So, I think that did happen for the best and I wouldn’t have been on the island for a year and stared at the ocean. I think that's the big piece is mind set as you have to shift that completely. Nile:                            I love that and I like how you talked about -- you keep those things in front of you like a vision board if you will. It's a part of where you're going and where you're heading. Well, the other thing that I wanted to get to is you talk about email is the new TV and you talk about how TV guide is so important. I want to work those things in because I know they relate a little bit to the social part _____30:21 part of what we're doing but we're just such -- limited time. We've got to get those in. Heather:                      Yeah, let’s get that in. so, I'll give you my mind set on email marketing. I would say my expertise is email marketing online perspective and copywriting. I do a lot of copy in email. So, email copywriting I guess and I mean, I'm doing between -- depending on the list, between four to six emails outbound a day. That's broadcasting. Sometimes more, sometimes less, depending on the day. So, I'm constantly doing email copy and email writing and people always say -- in some of the lists I send more than two or three times a day. People go why would you ever do that? Bla, bla, bla. And I always say well, let's analogy with TV. If I turn on the TV right now are they going to be advertising to me? Yes. Are they going to be advertising to me at eight o'clock at night? Yes. Are they going to stop advertising to me at all ever during the day just because they don't want to upset me? No, never. So that's the first key. Never stop advertising to your business meaning going to a click or going to an offer. Whatever that is. Number one. Number two, let’s look at the TV and I'll have you answer it. What's on usually in the morning? Nile:                            News. Heather:                      Great. What's on usually around noon? Nile:                            News. Heather:                      _____31:46 channel, right. Yeah, usually soap operas, stuff like that, okay, game shows, okay. What's on usually around four? Nile:                            I'm going to go back to news. Heather:                      News. Yeah. Throw them back. I watch FOX News all the time so I totally get that. So, around four it's usually like Ellen Show, different shows, talk shows, okay. And then what's on at night? Nile:                            Total entertainment. Heather:                      News. Total entertainment or news, right. So, I'm a big Kelly file -- like Megan Kelly I love you. I want to be like you. Okay. I do. I'm totally a Kelly freak and for like -- what's funny is I'll only watch her. I'm like I want to watch her. But I'll catch snippets of Bill O'Riley or catch snippets of _____32:28 right before and after her and they're saying the same story, okay. They're literally covering sometimes the same thing but I like how Megan Kelly says it. Nile:                            Absolutely. Heather:                      Right? Nile:                            If I go back to the tease that you did hey, I could say the same thing but I like the way you said it. Heather:                      Thank you. But that's email marketing. People -- FOX News is not going to go well Bill you already covered that. Kelly you can't cover that. They're not going to do that. Nile:                            Right. Heather:                      Because they know people like -- there's a demographic for Bill, there's a demographic for Hanna, there's a demographic for Kelly and people go tune in. they still want their advertising dollars and those eyes. So that's why they do that. They know that. Why are we not doing that with email marketing? You should. Same thing for social media I think. Social media unfortunately is a little more distraction but it's changing to have that entertainment and the timing value but with email specifically we're taught news in the morning, entertainment -- a little more relaxing in the afternoon, information around four o'clock and then news again. Wrap up of the day, right. We're taught that. Over and over. And 30 years of that on TV. 50 years, 60 years. So, why are we not doing that with our marketing? You should be. Nile:                            It makes perfect sense. Well, listen, in a minute or less though because I want to have people know how you might be able to help them but I want the TV guide story so can you give us that in like maybe even 30 seconds or less. Heather:                      Yeah, so TV guide story is _____33:58 the TV guide is -- you should be following the TV guide, old school TV guide in -- Nile:                            See, I missed that. I'm thinking the printed TV guide. Heather:                      Yeah, no, the TV guide -- the old. It is old school _____34:10 TV guide. I remember those days. You used to pick it up at the grocery store. But the old TV guide and how they structure it is what you should be doing with your marketing. You should be following up. Nile:                            Makes sense. It just took longer to communicate with the thickhead so I appreciate you clarifying that for me. Heather:                      Sure, no problem. Nile:                            So, hey how can you help people? Heather:                      So, I can help people in two ways. If you're a guy and you want to learn how to talk to women and communicate and attract a woman in your life you can go to datingtriggers.com. You're welcome to get on my list and communicate that way. But the thing I'm being focused on for 2015 is my coaching and my goal is to take 10 people and their business and focus with them on their marketing and double their business this year. So, I'm a marketing coach. I'm looking for people specifically that want to work with me and taking their business, doubling it. Now, it could be online or offline. Right now I'm working with a weight loss center. I'm working with a guy who's a producer, a guy who's in _____35:11 it doesn’t have to be “online” because there’s always an online perspective of every business. _____35:17 acupuncture. So, that's what I'm looking for and I want to help people do that so you can go to heatherhavenwood.com and then click on work with me and let's get on the phone and talk it out. I'm a one on one person so I want to work with specifically about 10 people this year. Nile:                            And I bet you want the people that really are the right fit, that you're highly confident that you could really help. Heather:                      Yes, yes, absolutely. Nile:                            Makes perfect sense and by the way, then it gets fun for everybody to -- Heather:                      Yeah, they make a lot more money and they have fun, they learn a new skill set, yeah. And it's not a done for you. I teach you how to fish. Not -- I'm going to -- I'm not a consultant or I do it for you. I'm not a service provider. I want you to learn the skillset of this so you have it forever and that's what I did. I had to learn it so now I have it forever and I get to do it over and over and over again and constantly make money. Joe Sugarman said to me once; he said -- he goes sometimes people ask me if I get nervous _____36:15 or whatever and I said no -- he said to me no. I never have that fear because I know in my heart that I have the power of the pin. I can write an ad to sell anything and there's a confidence there and I feel I'm gaining that confidence that I can really sell anything with the power of the pen. In my case it's the typewriter or a note book or MacBook Pro, right. But it's the power of the words and understanding wordsmith, understanding marketing and getting people to buy something for your business is key and that's what I help people do. Nile:                            Well, Heather I want to thank you so much for joining us and -- Heather:                      Oh, you're welcome. Hey Jordan. Nile:                            Jordan ran off a different direction already but hey, thanks of joining us and for all of you thanks for joining us on the social media business hour as well. Hopefully you learned a few new ideas or concepts. Maybe you were reminded of a few things that you already know but you haven’t been doing to improve or grow your business. In this case your business or your life. My desire is that you take just one of the things that you learned or were reminded of today and you apply it to your business or life this week. I know that a small change can make a big difference and I am committed to bringing you at least one new idea each week that you could implement so go back and listen if you didn't pick up anything. Identify just one small change that you could make to your business or life this week and see what a big difference it will make for you. So, until next week, this is Nile Nickel. Now, go make it happen. [/content_toggle]

weblinks

Website: www.HeatherHavenwood.com Facebook: www.facebook.com/heatherhavenwood LinkedIn: https://www.linkedin.com/in/heatherannd Twitter: @hhavenwood

Direct download: SMBH_127.mp3
Category:SMBH Weekly Episodes -- posted at: 8:00pm EST

Sales Funnel Basics Is where we start in this jam-packed interview, but we cover the gambit with sales psychology, sales copywriting and how to implement a sales funnel system using social media.

How Should A “Sales Funnel” Be Defined…

Aaron defines the term “Sales Funnel” as a step by step process, for attracting the right people to your business, enables you to build a relationship with them and eventually, sell your products or services to them.  The word funnel is used, because it is designed like a physical funnel: It has a wide top and narrows toward the bottom.

Ideally, when a sales funnel works, you can put a bunch of leads in the top, build a relationship with them in the middle and then turn them into customers. A good sales funnel does a number of things for your business.  One of those things is prequalify your customers. To get through the funnel, these customers will have the ability to buy your products and services – otherwise, they wouldn’t have made it through your funnel.

“A great sales funnel should be intentional” – Aaron Hoos

How To Create An “Intentional” Sales Funnel

As an entrepreneur, you realize, that every business has a sales funnel. According to Aaron, a great sales funnel should be intentional. The goal is to build it and watch it work on its own. Below are Aaron’s incredible tips on how you can create an intentional sales funnel…

  • Create an ad – Start by creating an ad (Facebook can be a good starting point) where your audience can click on it and the ad drives them to your landing page.
  • Invest in a great video – Invest in putting together a great video for your landing page. This video will be so your audience can see you and your intentions.
  • Email Capture Form – Have an email capture form where your prospects can give you their email address. You can email them periodically and even send them special offers from time to time.

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Aaron’s Inspirational Story: How He Got So Interested In Sales Funnels

After his undergraduate degree, Aaron started a business with high hopes that it will be successful but sadly, it failed. After a couple of years, he started again with a second business and this time, he succeed in a big way.  As a result, he became fascinated with this experience and wanted to figure out what happened.  Why did he failed on his first business and succeed on the second?

This led him to pursuing a MBA.  He wanted to research deeper into business and discover the different strategies that goes along with it.

While Aaron was writing his thesis and looking at all of the business strategies, he realized, it was all theoretical and academic, he couldn’t find a business strategy based on experience that was connected to the real world. He was looking for a specific, real, strategy where he could create actionable steps and build his own marketing systems.

Aaron ended up inventing his own sales funnel strategy. Many people he knew heard of sales funnels, but never exactly knew the power of them or how they worked.

His goal was that he want to take the sales funnel concept one step further.

He wanted to help people become aware of sales funnels and in turn, use them in their own businesses.  Aaron knew it couldn’t be just a theory, but something that he would implement in real life and help other business owners grow their businesses.

The Greatest Myth About Sales Funnels

The greatest myth or misunderstanding about sales funnels according to Aaron is…

“Throwing a whole bunch of marketing at the wall. Then, whatever sticks, that’s how you’re going to grow your business…”

This strategy is commonly called as the “Dump Truck” or “Shot Gun” approach.  This is when business owners will try to market to as many people as possible.  They don’t use just one sales approach – they try a whole bunch of stuff in the hopes that “something” will work.

It is the same mindset that many people have, “You have to spend money to make money”.

While that may be true, a well-constructed sales funnel will target only a few good, solid channels (or leads).  By targeting your message, you can integrate your sales funnel effectively.

Aaron believes, this second approach will make your marketing much easier, more effective and less expensive.

How Is Copy-writing Involved In Creating A Sales Funnel?

Copy-writing occurs in all sorts of areas within the sales funnel. You need it for the following:

  • Capturing your audiences attention
  • Generating high quality leads
  • Qualifying your leads as solid prospects
  • Converting your prospects to customers

Anytime you use copy-writing, your focused goal should be: To use the power of copy-writing for moving people from one step in your funnel, to another until they’ve reached the last step…which is the sale.

How To Design Your Sales Funnel With Social Media

Aaron likes social media because it plays on four different parts of his Sales Funnel

Why Does Social Media Play Such A Big Part In Aaron’s Sales Funnel?

  1. Social Media helps capture the necessary attention that in turn, generates leads. It is so powerful that it can easily position you as the industry expert.
  2. It’s easy to create a system that turns your fans, followers or even friends into leads on any of the social media platforms.
  3. Social Media is a great place to build relationships with your followers by simply conversing with them. Once you’ve made them happy and through the love of your products and services, they can easily become your “evangelists”.
  4. Social media allows you to capture your friend’s followers, turning them into YOUR followers.

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Aaron’s Formula For Creating Great Headlines

After years of study, Aaron shares his time-tested Headline formula…

Aaron is uses his own proprietary system, that he build from all the years of his experience, mentoring from others and his formal education. Most importantly, he reminds us that while writing headlines, you  first, have to know your target market.

Below is Aaron’s 5 step process for writing terrific headlines…

  1. The core, building blocks of your headline should include first, knowing what type of emotion you want to convey. After that, it’s easy to hook them and capture their attention.
  2. Have a character to portray – Every headline needs to have a voice, you always should position yourself as the speaker and at the same time the reader.
  3. Use The 1926 Sales Letter Of John Caples as a writing guide – He wrote the headline “They all laughed when I sat down at the piano but when I started to play …. “ Most of the frequently shared content right now in social media is built with this kind of model and it almost always works.
  4. Use the very powerful word of “FREE” – Anything free always catches attention.
  5. Make your headline is exciting – When something grabs your attention, it is hard to divert your attention elsewhere.

Aside from his top 5 list, Aaron offers another piece of advice:  We should always try to incorporate sales into our writing.  We should always have a call of action that will led to that sale you are aiming for.

Special-Offer


Want To Have A Solid Sales Funnel Strategy?
Grab Aaron’s Sales Funnel Bible Now!

Aaron’s “Sales Funnel Bible” is a step by step guide meant for people who are starting a business or who are growing an existing business.  This terrific, jam-packed book is divided into these four parts:

  1. Sales Funnel Introduction
  2. Step by step guide to figuring out what your sales funnel should looks like
  3. Basic ways to optimize your new and existing sales funnel
  4. Finding more leads and more profit from your customers
  5. The Advance level

weblinks

 

 

Website: http://salesfunnelaccelerator.com
Facebook: facebook.com/aaronhoos.writer
Twitter: @AaronHoos

Direct download: Aaron_hoos.mp3
Category:SMBH Weekly Episodes -- posted at: 8:00pm EST

Periscope Is The Hottest New, Most Trending Video App. Out There And Most Business Owners And
Entrepreneurs Dont Know About It. Learn How To Prepare For And Deliver Your Very First Scope
 
From Expert Natalie Cutler-Welsh And Nile Nickel.
We Cover All The Basics, Talk About The Smallest Details To Make Sure You Have The Best Chance To
Create A Spectacular First Set Of Periscope Broadcasts.
Natalie Cutler-Welsh is an Author, Blogger, Podcaster and Mother of three.  She is known as the ‘Go to Girl’ for women entrepreneurs who want to connect and get the word out about their business.
Born and raised in Canada and now living in stunning New Zealand, Natalie is all about embracing change and making dreams a reality.  She does this through connecting and coaching women in business in online communities and high level Mastermind groups.
She’s all about making Social Media & Networking easy, fun & fabulous.

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WHAT IS PERISCOPE AND WHY IS IT SO HOT?

Periscope is the new must-have app. It lets you broadcast live video to the world and allows you to explore the world through someone else’s eyes.

The great thing about Periscope is, when you go live, your viewers instantly get to see you and hear exactly what you have to say.  They can even engage with you by adding real-time comments and send you “Hearts” – Periscope’s rating system. The more hearts you get, the higher your Periscope Broadcast is rated.

6 EMBARRASSING MISTAKES YOU DON’T WANT TO MAKE IT PERISCOPE

Tip#6:  Your Viewers Can Always Get A Replay.

Natalie encourages you to not worry about the number of your viewers during your Periscope broadcast. If you only have 5 or 50 viewers in the beginning and then suddenly your viewer numbers drop down to 27 or lower, that’s fine.

Always remember, people come and go.

As a Periscope host, Natalie has had to realize that her viewers might be walking their kids to school or maybe even doing some shopping – whatever is going on in their lives.

Sometimes they just lose their internet connection. Worrying too much about the number of viewers will not help you create an awesome Periscope session.

Natalie also mentions, that you should primarily care about giving value to each and every viewer that you have.  Be there for them, be yourself.  Don’t be disheartened if something unexpected happens,  your viewers have the Periscope “Replay” function available.

Tip# 6.1: When you go live with Periscope, you need to hold your phone vertically and not horizontally.

Tip# 6.2: When people start coming in, greet them enthusiastically!

Tip #6.3: Periscope will make your scope available for 24 hours via Twitter. Twitter will automatically tweet out a link for your Scope allowing you and your viewers to repost it all over social media. You can also upload your scope to YouTube.

 
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Tip #5: Have A Call To Action – But Don’t Be Pushy

Natalie says, “When you’re using Periscope, don’t be super salesy“.  Don’t be the type of person who makes their pitch straight away, constantly selling your products/services. The call to action can be as simple as inviting your viewers to follow you on Twitter or make another “No obligation, No Pressure” type of offer.

Tip# 5.1 – You have to realize that when you’re using periscope, it’s a matter of giving your viewers value as well as instructions to where to go and get your materials or the items that you’re selling.

Tip# 5.2 – Don’t physically type URL’s. What most people do, is hold out a piece of paper with their websites pre-written on it and present it to the camera. As the person hosting a Periscope broadcast, physically typing anything is simply not possible.

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Tip #4: Do Not Engage With Comments Too Much

When Natalie started her first periscope, she was actually shaking. She had been a podcaster for three years and is comfortable recording video. But Periscope is not the same as recording a podcast, hosting a webinar or creating a video. It’s an entirely different thing altogether.

Tip 4.1 – When you want to host your own periscope, make sure of the following;

  • Download the app
  • Watch at least 3-5 periscopes, this will give you the feel for what it is all about

It is easy to get distracted while using Periscope, especially with the thought that viewers are commenting in other scopes and not yours. Getting distracted by engaging in comments or totally ignoring them all together is not a good strategy.  Find a good balance.  Engage with your viewers but not too much.

 
 
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Tip #3: Don’t Come Across As Too Polished Or “Salesy”.

Periscope is real and raw, that is why people love it. It’s a genuine form of you extending yourself to your viewers.

“One of the most common mistakes that people make is to try to be that “perfect poster” type of person and even try to behave that way. This is not a website. You don’t want to be seen as the vanilla, website spokesperson. Everyone wants to see the person behind your business” – Natalie

Tip #2: Have An Enticing Topic

Twitter will send the topic of your broadcast to your followers so it’s really important to have something that sounds enticing and engaging.  Ideally, target your ideal audience on your Periscope broadcast and tell people, “What I’ll do is “this” or “this is a tip I got from an industry leader…”.

“Any time I have an idea, random or not, I write it down because I’m not going to remember them all.”

Tip 2.1 – Periscope drops the call sometimes and you have to start all over. Taking notes (maybe in your phone) will help you if this type of situation occurs. When a connection drops, all you have to do is copy and paste your enticing topic back into Periscope.

Tip 2.2 – Periscope will automatically capture first, whatever you have in front of your phone. Natalie’s suggestion: Create an image that basically says the title of your scope and have it as the primary display, so when it’s saved your viewers can replay it, they see the image you created.  It will be will be the very first thing that your audience will see. Otherwise, just make your primary screen look professional.

Tip 2.3 – Be aware of what’s going to come first and give be aware of the impression it’s going to make.

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Tip #1: Be Prepared

Periscope gives Natalie’s business so much potential to showcase her expertise and share her wonderful knowledge with all of her viewers

Natalie’s Proven Advice;

  • Go for it but be prepared – If you have plans to host a content driven scope, make sure to write down the main points you want to highlight so that you can always go back to your notes when you feel like you’re off the topic.
  • In terms of backdrop, lighting and sounds: Just make sure that you’re not pointing straight to the wind, your headphones must have a microphone when using them and if you’re planning not to use a desktop, make sure it has a microphone.
  • Do a little recap and summary every once in a while. Maybe when you’re halfway through your periscope. This will benefit those viewers who came in late and those who come in and out of your scope.
  • Research first before scoping.
  • Spend quality time thinking of your headline, title and contents of your topic.
  • Have fun!

Special-Offer

 

 

 

 

 

Natalie loves making social media networking easy, fun and fabulous.  She understand that many people start their business because they have a passion for something. However, sometimes, situations don’t always pan out the way we want them to.
If you need help or just want to be part of a group with people who have the same mindset, then join Natalie’s group and stay connected.
  • Go to gotogirlsocialmedia.com/mm which stands for “mastermind” and join the community. This community will give you an amazing network of focused and fabulous women entrepreneur. Twice a month, they have an online community live session, where a guest expert will be invited and there will be group discussion, coaching and mentoring session. All of this you’ll get in an awesome price of $47 per month.
  • Avail her 7 Secrets Social Media and Networking Course only for $197.00

weblinks

  Facebook: FB/GoToGirlSocialMedia
Twitter Handle: @gotogirlnz
Website: http://www.gotogirl.co.nz
Direct download: SMBH_125-2.mp3
Category:SMBH Weekly Episodes -- posted at: 8:00pm EST

The eBook revolution has totally empowered entrepreneurs beyond their expectations.

The question is: How Can You Take Advantage Of It?
Writing a book traditionally, with all the printing and publishing costs, just doesn’t make sense anymore. 

It’s not an investment that has a profitable return for most authors and business owners. 

Enter eBooks…If you sold just a hundred copies of your book, it could really boost your business as much as the next 12 months and beyond. 

All you have to do is to keep up the momentum, once you get started. 

Listen In As We Talk About…
- A Valuable Lesson From Some One Who’s Been There: How Morgan Started With A “Middle Of The Night” Inspiration
- How You Can Start Writing Your First Draft
- The Single Greatest Misconception About Writing A Book
- The Most Common Ways You Might Be Sabotaging Yourself
- The Incredible Benefits Of Writing A Book
- 3 Practical Strategies To Get You Started Effortlessly Writing
- How eBooks Have Changed The Publishing Industry
- Social Media Tips And Tricks For Publishing Your Book

 

 

 

Morgan Gist MacDonald is a writing coach and editor of nonfiction writing and the founder of Paper Raven Books. Morgan and her team help authors write, edit, and publish books that create impact.
Her latest book, Start Writing Your Book Today: A Step- by-Step Plan to Write Your Nonfiction Book, from First Draft to Finished Manuscript, is available in the Amazon kindle store. Morgan blogs about writing techniques and motivation at paperravenbooks.com

 

Morgan’s Middle Of The Night Inspiration

 No one wakes up at age 18 and says “I’m going to be an entrepreneur and this is going to be my target market” Morgan

Like most of us, Morgan did not wake up on her 18th birthday with an established business. She was also unsure of what the future is going to be, until an inspiration came to her in the middle of the night…. Morgan was a good student and already a talented writer while in school, she actually went for a Phd in sociology at Vander Ville University. For a couple of years as Morgan was involved in academics, she reached a point in her life and asked herself if she really has the passion for writing, which led to huge self-doubt. During this time one fateful night, Morgan was sitting at the graduate student offices while one of her colleagues was up late working on a paper…and her friend was struggling. With a few hot cups of coffee and a dark room, they talked through the assignment.  For three-research intensive hours, Morgan stayed with her friend and accomplished what seemed to be impossible:  The huge essay was complete.  At that very moment, a realization came to Morgan:  She absolutely loved every minute. Morgan realized that she wants to help others with their writing. She knew her personal writing process could make it easy for everyone to write a book – if only they used it. She left her pursuit of a Master’s Degree to become an entrepreneur and immediately started her own Writing And Editing Business. As life goes on, it has a way of distracting even the best of us.  Morgan started her business at an early age, but quickly found excuse after excuse as to why she can’t write her book and share her incredible writing process to the world.  “Why” it wasn’t the right time, “Why” she couldn’t fit writing a book into her schedule.  Being a mother with an infant, certainly didn’t lend itself to writing.  

The 4 AM Revelation

We need to have starting point. We have to start with something that we don’t have our head wrapped around yet – Morgan

While feeding her 4 month old daughter at four o’clock in the morning, a revelation came into Morgan. It is now or never. I will write my book”, she thought. At the time, she wasn’t even entirely sure of what kind of book to write. As she reflects in this terrific interview, Morgan said, “There is something about being up at four AM…in the middle of the night - your reasoning skills have not quite kicked in yet.  I was willing to start with something that didn’t entirely makes sense.”  She knew in her heart, starting is all she really needs- just a starting point. Sometimes we just have to start something even when we don’t have our head wrapped around it.

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The Journey Of Writing Her First Draft

Time to quit playing, time to get real, time to start.  - Morgan

Morgan was still not entirely sure what her book was going to look like and that kind of uncertainty kept her from really starting.  She had one thing going for her that wouldn’t occur to most people:  She was totally exhausted. Morgan turned it into an advantage.  Being exhausted and up at four AM allowed her to give up her doubts and really start on something amazing. She didn’t know exactly what she is was going do to, but Morgan committed to herself that THIS time, big things are going to happen. Morgan started with free writing.  She made it a habit that whenever an idea came to her, she would write it all out on paper.  Morgan started writing for 30 minutes each day. After 2 months of 30 minute writing sessions, she had a good first draft.  She quickly moved on to editing.

Morgan’s Edge

What separates Morgan from the pack? It is her crazy writing experiences. What has helped her communicate well to her clients and with coaching them, is her understanding of the writing process. Morgan said, “You might know you want to write a book, you just don’t know how”. She helps her clients understand the process first, then she’ll show them what awaits them:  An incredible journey and amazing process of discovery.

The Great Misconception About Writing A Book

When someone says “BOOK”, people are sometimes intimidated by the term. Why? Because most of us think of Barnes and Noble and that a book should have 200 or 300 pages with research involved, etc. Nowadays, we can write an eBook with 20,000-30,000 words and about 100 pages in length and you can quickly get your story and your message across to countless readers and better yet, prospects.

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Are You Sabotaging Yourself Out Of Starting Your Book?

Morgan shares some insights about how people most commonly sabotage themselves:

  • Sitting in a room and thinking about your book all day – is not the same as writing your book.
  • Waiting too long to start – If you’re waiting for life to get easier, it’s never going to happen! You might as well start today.
  • Keeping your book a secret – If you tell absolutely no one that you are writing a book, then the book is never going to happen. Morgan said, we need to have accountability and others will provide that to us.

What Are The Benefits Of Writing A Book?

Morgan shares some incredible benefits of writing a book:

  • You can write a book about your business.
  • You can be a coach
  • Ideal clients can be reached
  • You can be an expert in your chosen field which in turn, can land you lucrative speaking gigs

3 Practical Strategies To Get Yourself Into Writing

Here are Morgan’s Top 3 practical strategies to get yourself motivated for writing:

    1. 1. Write against a timer - Even if it’s a timer on your mobile device, set the timer for 25 minutes and start writing as soon as the timer starts…and stop as soon as the timer goes off. This strategy will give you a nice, intense focus while you’re writing.
    2. Track your progress - Every time you write, write down the date and the number of minutes that you wrote, along with your word count. The proof of your accomplishment will help keep you motivated.
    3. Schedule three to five hours per week, every week, for writing – Writing a book may not be super easy, but it also doesn’t have to be hard. Spend some quality, focused time on it.

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How eBooks Are Changing The Publishing Industry

The eBook revolution has totally empowered entrepreneurs beyond their expectations. Are you taking advantage of it? As an entrepreneur, one of Morgan’s goals is to get clients. Writing a book traditionally, with all the printing and publishing costs, just doesn’t make sense.  It’s not an investment that has a profitable return for most authors and business owners.  However, with eBooks, if you sold a thousand copies it might boost your business for the next 12 months.  All you have to do is to keep up your momentum.  After your book is written, get it out there in eBook format and you’ll get a quicker turn around with much less invested. Once your eBook is ready, you can create a small, targeted campaign that gets you clients, speaking gigs and great connections with industry leaders.  Doing this can really help to boost your business. Morgan also offers us that while writing your book, you really need to crystalize your mission. Really narrow in your goals for the book. Crystalizing what you mission is and what your purpose is will make everything involved in your business come together. Once again, just get your book out there and you will start seeing other benefits, the greatest of them for most entrepreneurs is, you’ll start bringing in new clients which will eventually become regular clients.  You just can’t beat having a dependable revenue stream!

Social Media Tips And Tricks For Publishing Your Book

Social Media is a great platform to promote and launch your book. It allows you to be engaged and converse with your network even before the book comes out.  Even better, you get to take charge of the conversation on any social media platform you desire. Here are Morgan’s Social Media Tips and Tricks:

  • Periscope - Morgan’s most recent favorite social media platform is Periscope. Through its live video streaming, (you’re just using your phone), you can start broadcasting and anyone in the world who is signed up on Periscope can see what you’re broadcasting, what you’re saying and can hop on and watch you live. They can even join the discussion.
  • Amazon – Another favorite of Morgan’s is Amazon. When they like your book, Amazon offers you the functionality to make your customer’s online shopping experience simple. This means, if your prospect wants your book, Amazon makes it easy for them to buy it!

Another great feature of Amazon is it allows you to give your book away for free every 90 days. Morgan says, this is a great way to promote your book. One of her favorite strategies is to put a Facebook ad with just the picture of the book and a little tag that says “Available For Free on Amazon”. Run the campaign for 5 to 7 days, encourage the people to get your book while it’s free and in return, it will boost your Amazon ranking.

  • Google Search – If you’re set on the traditional way to publish your book, you can search blogs and google for accumulated lists of literary agents. Just search “Literary Agents” and the “Genre” in google, and you’ll find blogs that list what you are looking for. Follow them on Twitter and start a conversation. Along way, these agents might just help you get traditionally published.

weblinks      

 
Website: http://paperravenbooks.com Facebook: https://www.facebook.com/PaperRavenBooks Twitter: @morgangmac LinkedIn: https://www.linkedin.com/pub/morgan-gist-macdonald/27/79/704

  Special-Offer

Have you ever thought about writing a book? You are in the right place! 

To all listeners of The Social Media Business Hour, Morgan is giving away a special free gift just for you. It is 12-step checklist on how to write your eBook. If you want to write an eBook that brings in clients, lands you speaking gigs and gets you known as an expert, then follow Morgan’s 12 step process. It is super easy to follow…and it’s FREE! Download Morgan's free quick start guide: "12 Steps to Write a Book That Boosts Your Business and Builds Your Platform" right ~ HERE ~!        

Direct download: SMBH_124-2.mp3
Category:SMBH Weekly Episodes -- posted at: 8:00pm EST

Creating a podcast can cost anywhere between $1500 and $4000 or even more.

You can't create a podcast without the proper gear.

Just Microphones and Mixers can cost several hundred dollars and that’s not even mentioning the sound editing software and the other expenses you don’t even know you have to make yet.

Fear not, our guest Ellory Wells has a solution we know you’ll like.

Join us and learn all about how you can start your own, professional sounding podcast for just $200 or less.
Spend a few minutes with us and you’ll also get:
- The insane benefits of creating a podcast and why you should cash in on this HUGE opportunity

- Expert recommendations for what microphone you should have to start with
- How To Release And Easily Share Your Podcast With The World

m/smbh

Twitter Handle: @ellorywells
Direct download: SMBH_123-2.mp3
Category:SMBH Weekly Episodes -- posted at: 8:00pm EST

Most Entrepreneurs think branding just means what their logo looks like.  Fortunately, we’re not most entrepreneurs, because we know nothing could be farther from the truth!

Although it can be overwhelming to really understand all the things branding touches in your business, our guest, Mimika Cooney is here to help.

Join us on this great interview and you’ll get…

- Four Proven Tips For Any Company To Create A Successful Brand
- Why “Branding” Is Absolutely Critical For Your Success
- How “Branding” Should Be Defined And Implemented

 

 

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South African born Mimika Cooney is an international award winning photographer, TV Host, published author, speaker and business branding, video and marketing expert. Mimika has run four successful businesses in three countries. She is the host of MimikaTV, a web show that inspires passionate entrepreneurs to build a business around doing what they love.

Mimika has been an award-winning photographer for 12 years in two countries, she has authored two books on the business of photography, is a public speaker, and has experience as a live television broadcaster. Based in Charlotte, North Carolina, USA; Mimika's passion is helping entrepreneurs attract their perfect clients and build a brilliant business brand. As a digital marketing, branding and video specialist; Mimika teaches her signature courses and offers executive coaching on branding, online marketing and video skills.

If You Think That Branding Is All About Your Company Logo And Name, Then Mimika Cooney Will Tell You - That You Have It All WRONG.

When someone asks you about branding, what exactly comes to mind? As an entrepreneur, do you really know what branding is? And, why is it so important to your business?  If you think that branding is all just about your company logo and having a catchy name or tagline -- then Mimika will tell you that you have it all WRONG. Mimika says in this interview, that branding goes way past a logo…and it is not about having an appealing organization name. She advises us that when you're thinking about your company  image, you have to consider the whole client experience. That is everything from your logo, to your site, your online networking encounters, the way you answer clients questions over telephone, email and even clients visiting your office and the way they encounter your staff. When you take a look at the expansive meaning of branding, it can be overpowering to consider what is included in your brand. To put it plainly, your brand is the way your client sees you. A decent brand doesn't simply just happen. It is a well thought out, heavily considered and deliberately arranged experience.

How Should “Branding” Be Defined Exactly?

Many small organizations and start-ups neglect spending the necessary time to intellectually think about their brand in a broader sense and the impact it will have on their business. Mimika tells us that branding is very important as it represents you and your company, especially with the following aspects:

  • How you walk
  • How you talk
  • How your website looks.
  • How you engage and give your support to your prospects.
  • How you introduce and behave publicly.
  • How you treat your customers.  (Does you company have a really good turnaround time or do you make people wait to hear from you?)
  • How you think of yourself as the brand ambassador of your business.
  • How you make an emotional connection with someone - even without meeting them in person.
  • How your products and services provide a good experience for your customers or subscribers.

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Mimika’s Four Proven Tips About Having A Successful Brand For Your Company.

The best branding is always built on a strong idea. An idea that you and your staff can hold onto, can commit to, and can deliver upon. Your brand needs to permeate your entire organization. When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous results while building brand loyalty with your customer base. Below are Mimika’s Four Proven Tips On How You Can Elevate Your Brand To The Next Level.

  1. Develop Your Story

    Mimika’s “Spot On” advice includes developing your story. She says, it always starts with, knowing yourself first. It is essential that you know who you are, your history, your triumphs and failures, your skills and expertise, etc. If you don’t consider who you are first, then building a consistent and powerful brand will be almost impossible.

If you don’t know who you are and what you stand for, then people won't genuinely connect with you. Mimika says, your story, skills and experiences can be used to find great connections with prospects and customers.  Especially with people who have been through similar circumstances as you. Creating an instant connection with your prospects and customers a great way of elevating your brand…and often absolutely necessary to create a connection.

  1. Create A Video.

    Branding your products through emails is good. It is a very good way of warming up your customers about how amazing you and your products/services are. However, all of the important messages that you are trying to communicate through emails can actually be combined in one, well-done video. Be comfortable sharing your story and telling people the parts of your story that relates to your product or services. Being comfortable in sharing your story is a vital component of connecting effectively.
  1. Know Your Customers.

    Taking the time to understand who your clients are will make your business more successful because there is no point of giving information to prospects and customers that do not relate to them. Knowing your audience puts you in a terrific position to get their attention. Understanding the demographics of your clients allows you to better market your business to them. This will establish a strong business/client relationship and creates an environment of trust and comfort for mutual success. Always bear in mind that
    “People will always do business with people they Know, Like and Trust”
  1. Create A Good Strategy

    Mimika shares some of the ways she creates a terrific strategy in this interview.  She calls her time-proven strategy “reverse engineering”.

It is because she knows and following her client's and their background before figuring out a working strategy that will bring her clients to where they want to be.

Biz in a box

Why Is “Branding” Absolutely Critical For Your Business Success?

Mimika tells us that your brand should reside within the hearts and minds of your customers, clients, and prospects. Always remember that branding is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. Having a strong brand is invaluable as the battle for customers intensifies day by day. It's vital that you spend time investing in researching, defining, and building your brand. After all, your brand is the source of promise to your consumer. It's a foundational piece of your marketing communication and one aspect of your business that you do not want to be without. [content_toggle style="undefined" label="Click%20Here%20To%20Read%20The%20Entire%20Transcript%20Of%20The%20Show" hide_label="Hide"] Mimika:           Welcome to social media business hour with Nile and Jordan. My name’s Mimika Cooney and today I’m going to share with you three tips for building your business brand. Woman:          In business and know the way forward most include social media. Perhaps you find it a bit confusing. Even frustrating. Well, you have no idea how to make it work for your business. Fear not. We interview some of the best social media experts in business who will share their experiences, ideas and knowledge. Plus offer tips and tricks to make using social media a breeze. Leverage the power of social media and grow your business now. Welcome to social media business hour with your host Nile Nickel. Jordan:            Hello and thank you again for joining us. This is Nile’s trusty sidekick and co-host Jordan and I’d like to take a moment to share with you how you can benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you can do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did. Nile:                 Hey Jordan, I’m really excited about social media business hour. We’ve got a lot of listeners around the world now. Jordan:            Yes we do, don’t we? Nile:                 We do and I’m really finding that amazing and something new. You know I do Linked In focus. I can now say I’m an international provider because I contracted with some European clients now if I could say that. I know. It will get better before the show’s over. Jordan:            Well, that’s great. So we can say that you are now internationally known. Nile:                 Renown. Jordan:            Internationally renowned Nile Nickel. Nile:                 Well, you know why I say that? Because we’ve got a good southern girl on the show tonight. Jordan:            Really southern. Nile:                 Really southern. In fact, could you hear that southern twang in her laugh there? I heard it. Mimika:           Well, you all I’m not southern. I’m southern African. Nile:                 Well, that’s still southern, right? Mimika:           It confuses -- exactly. When people say what part of the south are you from? I’ll go I’m south but way south like Africa, South Africa south. So yes. That’s where we are from but I’m talking to you from Charlotte, North Carolina and we mentioned this earlier. Back in March I got my American citizenship so I’m officially African American. Jordan:            Hey, congratulations. Mimika:           Thank you. Nile:                 And you can truly claim that title. Mimika:           Exactly. Nile:                 I love it. I love it. well, obviously people already know you’re south African born but you’re an international award winning photographer, a TV host, a published author, speaker and business branding video and marketing expert. You’re sort of the everything girl. Mimika:           And that’s been a bit of a problem. As you can tell I think I talk really fast and I suffer from the shiny object syndrome. There’s always something like oh, swell. Something shiny and I get to figure out things that I like to learn and then I start being all over the place but what I’ve learned over the years is that I do have to use the F word a lot which is focus. I’m reminding myself every day I’ve got to focus, focus, focus. So yes. But through all of that we can definitely have a lot of school of hard knocks and lessons we’ve learned along the way. I’m excited to share that with everyone today. Nile:                 That is outstanding. When you said the F word I thought I was going to hear some French. Oh, that’s an F word too. Jordan:            No. I thought you were going to use -- Mimika:           Exactly. Parlez-vous Francais? Jordan:            That’s right. Nile:                 Oui, oui mademoiselle. Now we just picked up some French audience. Mimika:           Exactly. But hey, if we really want to get this party started I could start explaining things in Greek because my dad is Greek but then it’ll just be Greek to you, right? Nile:                 Yeah. It’d be all Greek to me. I love you already. It’s determined early in the show here. Mimika:           Oh, yeah. Thank you. I should’ve put my bright lipstick on just for the occasion. I know no one can actually see it but a girl’s got to look good even though when she’s talking so there you go. You could just imagine. Nile:                 Just the mention of it made me feel better. Mimika:           Oh, good. There you go. Nile:                 You talk about focus though but with all of those things that you’ve done -- you’ve ran four successful businesses in three countries. Now, we know South Africa, we know that you’re in Americas so where else are we talking? Mimika:           In the land of tea and cupcakes darling. That was in England you see. Well, the story goes is that I like airplane rides a whole lot and people always ask me oh, well how did you get to America. And I always say well, airplane duh. But via England you see. My mom and my sister live in England and my husband and I being South African born we started our business in South Africa. But the rest of the world ignored us for years and south Africa was considered the butt end of the world so trying to get a more international flavor and reach with our business we really had to become -- well, establish ourselves in a first world country which was in our -- England in our instance because we had family there already so yeah. We spent six years in England. Nile:                 So what prompted the move to the States just out of curiosity? Mimika:           The weather. No. not really. Well, again, it really came down to business. When we started our business in South Africa it was the days of Google -- not Google. The days of internet dialup so it was really trying to do business overseas. People are like where? South Africa? Where? Everything from time zones to money tree. Trying to take money from people overseas, there were all of these exchange problems and we really felt we wanted to be able to move towards being having a reach in England and Europe and my husband has a British passport so naturally we went there in the time. I would not advise this to people. But we immigrated and within six months we had a baby and started a business. So it’s not the ideal way of doing things but I’m always into just throwing myself into things head first. Nile:                 You sound a little crazy to me though. I mean, starting a business and having a baby in that period of time, that’s insanity. Mimika:           Yeah. Pretty much so. But I don’t take the easy route. Nile:                 I take that. I take that. Well, you’re the host of Mika TV, a web show that inspires passionate entrepreneurs to build a business around doing what they love. I love that because the saying goes if you love what you do you’ll never work a day in your life and so many people, they just -- they don’t learn to work in the area that they really love, that they’re passionate about a lot of times until later in life. Mimika:           Yeah. And I think it’s really got do with the way society is tailoring -- especially now I have two kids that are in high school and it just annoys the snot out of me when I have to see how these teachers are pushing them towards following the status quo about going to college. I’m not saying college is bad. I didn’t have a chance to go to college but I was always able to make success out of life thinking a little differently. But where there’s a will there’s a way, right? Nile:                 There absolutely is. Well, as we talk about these four successful businesses -- I’m going to come back to that because one of the things that I know is you’re also an award winning photographer for 12 years in two countries. Mimika:           Yeah. Well, this is what happens when you make your passion into a business, right. So the whole story goes is I -- working with my husband, we were in the internet business and then I really loved taking pictures of my kids. It’s the typical mom with a camera. Always in their face taking pictures. And eventually I was like I really love doing this. I wonder if I could make this a career. And in England things work a little differently. It’s a boy’s club to say the least. And back in those -- it was like 2003 on the cusp of when digital cameras came out. I actually learned how to shoot on film and actual fact slide film which is very unforgiving which basically means it’s probably the hardest way to actually learn. But I wasn’t going to let that stop me so I really felt this could be a really good business but coming from the business side, then becoming a photographer really helped a lot and a lot of creatives have it the other way around. They’re creative and then try to make a business or you’re not even a creative -- you have an idea for a business and because you love it so much you will actually do what you love for free because you just love doing what it is. But there comes a time when we have to really put our big girl panties on and start to think of this like a real business. So yeah. There were some really great lessons I learned along the way taking my knowledge about business and branding and marketing and turning it into a photography business which we then moved again from England to the USA. My husband stayed in business, internet marketing. He started getting a lot more clients here in the US and this is some way we really wanted to be. So we eventually made the move after living in England for six years and we’ve now settled in Charlotte, North Carolina and we’ve been here for nine years. So yeah. It’s been a little bit of a roundabout way but that’s where we are now. Nile:                 Serious question. I mean, it’s going to sound funny and I’m making a bit of a joke about it but I’m also serious. I couldn’t imagine -- I have difficulty understanding all of the laws in this country. All of the tax laws, business laws, internet laws, what you can and can't do. You haven’t had to learn that once. You’ve had to learn it three times. I mean, again, this sounds like it’s back to insanity to me. Mimika:           I know. Really is crazy. Sometimes I’m like what the heck are we doing this for, right? But it has -- I think it’s got to go back to when I think about the way I grew up in South Africa. I had -- my father has always been a serial entrepreneur and he’s always been -- we lived through that feast and famine. Like when he did well he did really well. And then he became a millionaire in South African terms when he was 25 but he lost it several times over. And for me, I was always used to that sort of risk. You work really hard, you put your mind to it, you do what the -- and failure is just one of those things. It’s fine if you dust yourself off, you get on to the next thing. It’s like being a horse rider. You fall of the horse, you don’t sit and boohoo. You basically pull yourself up by your bootstraps and get back on and teach that horse a lesson. So for me it wasn’t like -- I’ve never seen failure as a stumbling block. It’s more like just a learning exercise because there’s nothing like failure to really teach you what not to do, right. But for us it’s always also been about just having this really determined desire to do something and we’ve been thrown several sort of obstacles and had to jump through so many hoops and even now we’ve been here nine years. We’re still not over that. In actual fact, my 16 year old was having a hissy fit earlier because she wants to get her driver’s license. But to get a driver’s license you have to be a citizen. And to be -- and to get a social security number you need to be having American citizenship so before that we had to be green card holders and before that we had to be Visa card holders and before that we had to prove that we could live here. So it’s been a very long process but I can tell you I know we’ve done it completely legally. It costs us a fortune but knowing the way -- the rules of the land has really helped us to take advantage of what we feel are the opportunities. Nile:                 We haven’t got in the good parts of the -- what you’re promising to tell everybody and I’m really interested in that but I’m fascinated by this international experience and all of that. I have to ask a question just for my own interest but you mentioned you’d become a citizen. What does -- how does that apply to your children? What do they have to go through? Mimika:           Well, let me tell you this. Let’s back it up. So my eldest daughter was two when we lived in South Africa so she has a South African passport. We then moved to England. My husband is on a British passport. I then had my son who then acquired British citizenship. And then I then applied for my daughter and myself to become British citizens so again, that was our first example of going through the citizenship process in another country so we did that for five years and then once we were all on British passports, then we came to the US and then I had another baby. So she’s American. So we are a real colorful family. But now, nine years later, we all are American so depending on what our mood is, what kind of passport _____22:16 way that immigration Mimika in and out so it’s -- yeah. Kind of bizarre. Nile:                 Well that could absolutely be handy in traveling today. That is certain. But I only know one other person that has three passports. Mimika:           Oh, there you go. You know another one. In actual fact, I have four. Don’t tell anybody. I have a Green as well but I haven’t bothered renewing that once so you can imagine I have a bag under my bed that is like all the -- my cash, passports, new identities. I could be like an international spy. Nile:                 I think we’re talking to a spy here Jordan. Little did I know. Mimika:           Exactly. You don’t really know, do you? Nile:                 She’s going to give us a lot of secret knowledge. Mimika:           Exactly. Nile:                 But to get that secret knowledge -- you know what? You’re going to have to listen to our second segment on the social media business hour and we can't wait to get back and get into it. We’ll be right back. Jordan:            Hello and thank you again for joining us. This is Nile’s trusty sidekick and co-host Jordan and I’d like to take a moment to share with you how you can benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you can do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did. Nile:                 Jordan our first segment was so interesting. You always have a plan when we get ready to sit down and talk with somebody. And so many times now I sit down to talk with somebody and you end up learning all sorts of things through that talking process that you never sometimes get to the questions you’ve got. Jordan:            Your plan goes right out the window. Nile:                 It does. And our South African -- I’m sorry. Now she is a African American. Jordan:            Yes. Yes. Nile:                 From North Carolina so that would make the south there. Anyway, I’m just totally blown away. How about you? Jordan:            Me too. This is absolutely fascinating and you were asking in the first segment all the questions that I would’ve asked. All the things that I wanted to know. Nile:                 So Mimika, what did we miss? Mimika:           The stress, the tears, the tantrums, the throwing my tiara out the window. Do you want all that too? No? It’s okay. We’ll skip past that and just say we survived, we are excited to be here in the USA but I tell you. I definitely need to write a story about all of this one day. About the whole travels and the whole -- how to actually get here and what we’ve had to travel in order to prove ourselves to be legal citizens to be able to make use of this American dream. Nile:                 Well, again I’m fascinated because I’m adopted and I’ve been on an adoption search recently. Recently found my adopted mother and found that I had a sister and some things like that. But now that I’ve got a bit to study and learn about my family tree -- trying to trace people and things like that is very, very difficult. I can't imagine if you were my birth mother and I was trying to track you because it would be virtually impossible. Mimika:           And if we really want to get technical, back on my father’s side two generations ago they had to change their name to avoid being -- during the Greek Turkish war they actually changed our Greek family name to avoid being thrown in jail so ha-ha. It gets even more interesting. Nile:                 It does. You find out many fascinating things when you tend to look in somebody’s sort of family tree and where they’re from and all of that. Mimika:           Oh, yeah. I love that stuff. Nile:                 One of the things that I know that you do is you help people brand their business and design that brand. Now I’d imagine based on your experience that gives you really a pretty wide berth of experience to bring to bear there. So when somebody comes and they say hey, I need to brand my business. How do you start that process? Mimika:           Well, that’s a very good question. So really, for me, anything that I ever teach people is usually after having learnt it myself and for me, I really fell in love with this concept of branding because I was doing it unconsciously but not realizing that I was doing it anyway along the different ways of -- whenever we started our business because back when I was in south Africa, when my husband and I first got married I actually started a web design company when the internet first came out and at the same time I was always thinking what kind of clients do I want to have, how do I want to be perceived in the market and how am I going to be competitive compared to the competition. And how it evolved is every time I had a chance to restart or rebrand my business I’ve always had to go back to that but the thing that got me in love with branding is it’s often not the first thing people ask me. It’s -- it goes back to with some -- the coaching that I do. People will come to me and say I’m not getting any clients, I’m spending a lot of money on Facebook ads while I’m trying this social media thing and that social media thing or spending on this and spending on that and I’m not getting any traction. And what I’ve realized is that’s just a symptom. We need to sort of backtrack ourselves and start to look at -- that is just a result of previous efforts and having done cold sales as well I realized it’s usually like a three to six month turnaround. The effort you do now is eventually going to come out in three to six months and then you’ll start to see results. But of course everyone wants a quick fix. So they come to me and the first thing I have to realize is I have to say to them you might be struggling with clients but that’s actually the wrong question. What we need to start doing is start to look internal first and then realize who we are as business owners. Who we are personally does translate to our business because actually I totally believe this. Business is personal. Especially in today’s society. People want to do business with people they know, like and trust and no one wants to do business with something that’s sleazy or cheesy and slimy. So at the end of the days, if your marketing tactics aren’t working we need to reverse engineer things and start to look at how have you positioned your business and your brand because maybe you’re swimming in the wrong waters and this is something I learned personally was that even in my photography business I was really getting annoyed that I have clients that wouldn’t give me the creative freedom, they would argue with me about price and then I realized and started to look at this backwards and realized I was marketing in the wrong area. I was attracting the wrong client. Because if you attract a cheap -- low bill client you’re never going to be able to make high end dollars. So it really becomes part of the process and I’ve got it down to a fine art and taking somebody through the process is almost deconstructing what they have and deciding can we move forward with what you have and do some tweaks or do you require a completely new rebrand. And that’s what’s exciting about it. There’s always the restart button, there’s always a chance to do over. Nile:                 As you’re talking about branding there I realized that we probably -- and I think I’m pretty comfortable with branding. Jordan, what about you? Jordan:            I wish I was more comfortable with branding. Nile:                 But I’m not sure that everybody that we’re talking to understands branding so we might want to take a step back and say give us your definition of branding if you don’t mind. Mimika:           Yeah. Sure. And that’s a good question because  a lot of the times I see that people don’t know that perhaps the problem is with their brand because they’re not even sure what a brand is. Now, the first thing is when you say the word branding we think of logo, company name, tagline, right. Based on all the big companies like Apple and Coca Cola and all these things. But really what branding is it’s how people feel about you. it’s those subliminal things that -- those sort of choices we make about a brand based on things we can't put our finger on and once you start to look at it and realize everything -- your brand is how you walk, how you talk, how your website looks. It is your logo but it’s not only your logo. It’s how you answer your social media posts, it’s the layout of your website, it’s how you introduce yourself at a networking event. It’s how you treat your customers. So do you answer -- do you have a really good turnaround or do you make people wait really long. I mean, it’s like any restaurant, right. Let’s compare two Italian restaurants in a nice area. What makes one really busy and one like crickets where nobody is there? It’s how they’ve positioned themselves in the market. They might offer the same product, they might use the same ingredients but if they haven’t positioned their brand properly they don’t have that sort of stickiness that attracts people to their business. So you really need to think about -- and especially as solopreneurs or entrepreneurs who are building a business from themselves -- I’m not talking about people who have preps. They just buy a product, you slap on a price tag and you’re just reselling a product. I’m particularly talking about -- especially when you’re providing a service like whether you’re a coach or you’re a speaker or you’re a author, you’re selling something that you create or something that involves a lot of your time and investment. It’s really how -- we need to think of ourselves as brand ambassadors for our business. So just like -- not that I care to pay attention to like the Kardashians. You have all these beauty brands coming at them, paying them millions of dollars just to be able to wear their clothes or use their makeup. It’s that association with them and that’s what makes them really high paying brand ambassadors. So yeah. That’s -- I would probably say is a roundabout way of saying you are your brand. Nile:                 That makes sense. There’s a lot of different things. But one of the things you mentioned is -- it’s not just buying a product and slapping some sticker on it and that’s branding. But I like to differentiate here and when you were talking about that what came to mind for me was Amazon because Amazon doesn’t really create anything. They collect a lot of things and they make it easy for people to go to one place to buy those things. Whatever that may be. But part of that brand becomes how they engage with the customers, how they deliver things, how they communicate, how the website’s organized to find things. So it may not be your product but your brand can influence sales of the products that you’re reselling. Mimika:           Definitely and I think that’s -- even though Amazon -- you’re right. Does sell other people’s products and I’m not dissing products. All I’m saying is they’ve created the way -- they’ve positioned their brand that you know that if you want something really fast you can order it on Amazon and within a couple of days -- especially if you’re a prime member like two days. You can have that product. And you are spoiled for choice. And it’s really -- a lot of the brands separate themselves and differentiate themselves for owning something and being really good at that one thing like -- we could even compare like say -- Blockbuster was a really well known brand and business that did well. They never even thought that they would be out of business one day but you have the likes of Netflix has now changed the game. It’s changed the way we do business. So a lot of things are constantly changing and we have to learn to adapt and for this -- personally I’ve been through a rebrand process twice with my business. Once when I moved from England to the US and then after five years of running my business I realized I positioned myself wrong, attracting the wrong clients. I really had to start off the clean slate and totally threw out the old branding and did a complete new one so I was attracting the right clients from everything. From the look in the field to the product selection to the service. Everything had to be different. Nile:                 That’s a golden nugget there and I know that’s inspiring and that had to be a hard decision to make after five years or so to say okay. I’m doing this wrong. I’ve got to do resent and do it right. Mimika:           Oh, definitely. And I think that’s a lot of the time is -- and for me personally the whole story goes is that I could see the signs but I was -- I didn’t want to see, I didn’t want to deal with it. I was almost like no, no. I’ll get to it later. But the problem is unless we admit defeat when we need to admit defeat we can't move forward and a lot of us as I say, we see failure as a huge major catastrophe but sometimes it’s a good sign that something’s not working and you need to pivot and change. And for me personally I built my brand on -- my photography business on who I was and what I delivered and then when clients just -- I wasn’t getting good referrals because I was delivering late or my -- I wasn’t delivering on the promise because I couldn’t keep up with the way that I had to build the business. I really realized that I had to look within and say what do I stand for, what do I value and how do I want people to treat me? So once I realized I was not going to deal with these people who just want to fight with me on price, who were just these coupon shoppers. I can't extent the effort anymore. And once I started valuing what I have to give the world and realizing that my value is not based on a number. It’s based on how my experience, the products and service that I’m offering and how I want the world to see me. Then I was able to look internally and decide. Okay. How do I want to redo this? And there is -- I mean, a lot of people don’t talk about this. They think oh, yeah. We just changed it. but they’re missing a key element is that it’s almost like a loss and for me I felt like I went through a period of mourning where I realized I have to let this business go, I have to let it die and it was really like I got depressed. For four months I was like why am I such a failure, having these little pity parties and -- where am I going to go and I don’t know what to do next and this isn't working. I’m almost feeling like you can't see the wood for the trees. But once I started to be -- to listen to my own voice and what it is that I had been screaming at me for years to do but I kept ignoring it then I could sort of turn up the volume on what it is that I wanted to do and then started to think okay. How do I want the world to see me and who do I want to service. And then it started to evolve from there. Nile:                 There is so much gold in there for people and -- Jordan, I haven’t talked to you about this but I recently had a steakhouse experience in Fort Worth. Jordan:            That’s right. In Texas. Nile:                 And I think it ties in so well to what we’re talking about here. I think we’ll talk about that in the next segment because we’ve got a lot more to come but we’ll be back in the next segment. Please join us there. Jordan:            Hello and thank you again for joining us. This is Nile’s trusty sidekick and co-host Jordan and I’d like to take a moment to share with you how you can benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you can do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did. Nile:                 Hey, welcome back. I have enjoyed learning about branding and it’s not all we’ve got to talk about. So man, this is great. But I told you about a steakhouse that I wanted to talk about in the last segment. And because we’re talking about branding and what you -- what would make a steakhouse different? I mean, a steak is a steak, right? You could cook it differently. Maybe you’ve got a great chef, maybe you’ve got great sides. Jordan:            Well, in some areas of the country just having a steakhouse is special but you went to Texas. There’s a steakhouse on every corner in Texas. Nile:                 Sometimes on all four corners. Jordan:            And sometimes on all four corners. Nile:                 But I went to the steakhouse and it wasn’t overly expensive. It certainly wasn’t cheap. But we went in and we were treated like royalty as soon as we walked in the door. Pretty impressive. And the service was outstanding. And the food was outstanding. So we get home and I get a letter -- a note, handwritten, hand addressed from Del Frisco’s, the double eagle steakhouse in Fort Worth, Texas. I believe they deserve a call out here. But so I get this nice note. Is that a nice note? Jordan:            Yeah. Nile:                 And it says simple. It’s says dear mister Nickel and family, thank you for dining with us at Del Frisco’s, Fort Worth. It was a great pleasure and privilege serving you and your lovely family. We look forward to your return visit soon. Wishing you all the best, Amy who was our waitress. Jordan:            Really? Nile:                 So -- and you know, did the manager come around? Yeah, absolutely. The hostess. All of that was perfect. But -- Jordan:            Wow. Nile:                 Is this branding Mimika? Mimika:           Oh, for sure. How did you feel about that experience compared to some other experiences you’ve had at steakhouses? Nile:                 Well, I thought it was a good steakhouse like I said and I thought about the food a couple of times, my wife and I talked about it so they did a good job on that. but when I got this today -- if I’m back in the Fort Worth area I’ll be there and you know who I’ll ask to see? I’ll ask to see Amy. Mimika:           Exactly. So that’s exactly branding done right even though they’re a steakhouse and maybe the steak is the same as the one down the road. How they treated you and how you felt about your experience is completely branding done well. And that’s what’s great about branding. It doesn’t have to be this huge, major makeover where you completely have to spend a ton of money to change the way you do things. Sometimes it’s the little things. And for me in my photography, I like to do hand written notes too and to -- every time someone spends and invests money with me I want to make sure that they know that they feel taken care of and it’s at time that I haven’t been consistent with my brand way -- maybe I see a client three times in a year. The first time it’s all great and the second time I forget to do a handwritten note. Even though the first time was great, if you go -- if you lack that brand consistency you go and shoot yourself in the foot. So you really need to think about who it is you are and what you want to stand for even if it’s just customer service. Or just the pretty packaging or the quality of the food or -- you can pick something and really put your name on it and say this is what -- how we want our brand to stand for. Nile:                 Well, I look at this as a branding differentiator and all told and maybe this cost between the card, the postage and the time investment maybe it cost two dollars. Is that fair? Jordan:            Sounds about right. Mimika:           Yeah. I would say. I mean, a little extra time and look how much more it’s done for their business. Neil:                 Well, yeah. I mean, they get a call out on the show. Okay. Great. I know that that’s why they did. Not. But the thing is doing this with every customer they’ve got they’re building relationships. They’re not a steakhouse. They were -- you come home and you feel like you’re family. and it really was outstanding so I love what you’re talking about in the way you’ve approached branding that we did in segment two so -- to segment three here. there’s a lot of things that we could talk about branding but I know one of the things that you do to build your audience, grow your list, attract clients, even part of your branding I know is video marketing so I am dyeing for you to tell us how you got into video marketing and I know that you do some neat video marketing products. We’ll talk about that in a little bit. But in the meantime I would like to talk about your video marketing. Can you tell us how you got into that? Mimika:           Yeah, sure. Well, I mean, for me, I’ve always loved the visual format and in South Africa before we moved out and before we started our internet business I worked for two years in a TV production company and totally fell in love with the medium. And then when we went to England I had an opportunity to actually be a TV host or a broadcaster for a live morning breakfast magazine show that had no budget so we had no wardrobe and no styling and we would arrive at places like -- it was one day it was an underground cave and then there was a hanging war place and there was a ski place and then there was one that was like a racing car track and literally we would arrive, the director would say here’s the information love. Read up about it and we’re on in 10. And I’d be like okay. So I have to read what the thing is about and  come up and just add lib and entertain and ask questions and interview people so kind of thinking on my feet. It really helped with that. But telling a story with visual format especially video is so -- it goes a long, long, long way because seeing a picture of me is great. It’s better than not seeing a picture of me, right. But seeing me talk and when you can hear my accent and you can see me waving my hands around like a lunatic and just you get to see somebody’s nuances. You connect with people on a much deeper level when you use video. But let me tell you this. I’ve heard several times over. A lot of people get stumped and hold themselves back from putting themselves in front of the camera because they don’t know where to start or they feel totally shy about being on camera. And these are the things I like to adjust or deal within my courses that I do and training people and it doesn’t have to be that hard. You just need to put yourself out there. But why I feel this all ties into branding is that if you were making an emotional connection with somebody other than meeting them in person video is the next best thing because they can see you, they can hear you and that’s part of the tips that we talked about in the beginning is that giving you these three tips that I want to share with you about branding. Number one is to develop your story. If you don’t know who you are and you can't share what you’re about and what you stand for people won't connect with you. so using a story and looking back at your skills and your experiences and using that to find those connections like if somebody else has been through the same position as you they then feel that connection with you and then that’s another notch up the ladder to liking your brand. So using video I really feel is going to totally change the way people do business in terms of getting that connection and really shortening the sales cycle because if you have the  same copy of the copy and you’ve got these sales funnels and I mean, I have them myself set up in Infusion Soft. You want people to read them and you’re basically trying to warm up what you would probably do in four, five emails you could probably do in one video. But being able to be comfortable sharing your story and telling people the parts of your story that relate and would connect with them is vital. And then knowing -- the other tip is knowing who you’re talking to. It’s having your client avatar. If you don’t know who you’re aiming it at -- like before we started recording I asked you about your client avatar for the show because there’s no point in me telling you information that doesn’t relate to your audience. They’re not going to find it useful. So the same thing with any author and speaker and coach. If you’re wanting to position yourself and you want people to connect with you you need to be able to share your story and talk to one person. Like this is Susie, she’s 30 to 45, she has kids in school, she drives an Audi, she likes to -- goes to yoga on a Friday. I mean, all those little particular things. You are describing a person and that’s how you develop your avatar. And then thirdly the other tip is once you know who you are, who your audience is then you can use strategies. Because going back to what we said in segment one was people ask me well, my Facebook marketing isn't working or Google Ads isn't working. And I always say that’s the wrong question. Once we’ve figured out and reverse engineered your story followed by your avatar, then we can figure out your strategy of where you want to be and then tactics and how you measure those tactics fall into place so it’s definitely -- there is an art and a science to it. Nile:                 I have to go back and let Susie know that I really didn’t tell her everything about you Susie. Honest. I didn’t. Just wanted Susie to know that. No. I couldn’t agree more and I think those tips are invaluable and I know that you’ve got so much more but time is not always on our side as we talk about this. What I’d like to do is I know that you’ve got some really great video products and courses and tips and information that you share. Tell us a little bit about what you have and where people could find it. And of course, everybody knows that listens to the social media business hour on a regular basis, we have all these tips for you on the social media business hour page on show notes. This is episode 122. Makes it easy for you so if you’re running, you’re working out or whatever don’t worry about stopping and grabbing a pencil. We have all the links for you. But share some of that information if you would. Mimika:           Sure. Well, I like to keep things simple so any social media platform is my name Mimika Cooney but where you want to get the good stuff is on my website so you go to mimikacooney.com and you will be able to access -- I have a free video series which is "Three Tips of Building your Business Brand so really we sort of fast tracked through the tips but I go into it in more detail and you can grab that at MimikaCooney.com and then once you’re on my email list I like to share a lot of good stuff. As we mentioned earlier I also have my own video podcast where I interview other people who then help with the whole branding and marketing strategies. And then the course that I’m known for is Confident video so you go to ConfidentVideo.com you can get another three free videos that will help give you some really actionable tips for you to get started with video because it doesn’t have to be that hard. We cover everything from lighting to sound to performance, how to speak nicely on camera, how to get your -- put your -- or edit your videos and even social media ideas for using video for like Facebook. And my latest favorite thing is Periscope. Are you on Periscope Nile and Jordan? Nile:                 Absolutely. Absolutely positively. As a matter a fact we haven’t Periscoped our show in a while or scoped our show to use the terminology. Jordan:            The slang. Nile:                 The slang. Mimika:           Scope you out. Nile:                 Yeah. We haven’t scoped in a while but we typically scope the show. Mimika:           Well, there you go so people can get a little bit of the behind the scenes skin on what you’re doing, right? Nile:                 Absolutely. Yeah. The biggest channels we had -- but for those that don’t know it’s mobile platform based so you’ve got to be a mobile platform. The biggest challenge that we had is making sure that we’ve got all the sides of the audio on the scope because we’re not using monitors in the room here. We’re on headsets and so that made it a little bit more difficult to do that but after a while we figured it out and it worked out fine. Mimika:           Oh, good. Well, I’ll definitely be checking you out on Periscope so if anyone wants to see -- I’ve been challenging myself to do it more often. I’ve been doing it once a week but I definitely -- I’m stepping it up now but I’d love to be able to cover things that I like to talk about and in actual fact the one I did yesterday was -- it’s on my blog. I figured out how to actually reuse the content and save it on my blog. Nile:                 Oh, yeah. Mimika:           And using cash.me which is a great little app and I went through all the takes so if you want to know like what -- ideas for sound and making yourself look good and I’m going to be covering a lot of that in the scope. So yeah. Definitely check me out there. Nile:                 They’ll definitely want to check you out because there’s a lot of good information you could find that way. I would love to talk more and as a matter of fact I think that -- Jordan, I don’t know if you agree with me. We’ve got to have Mimika back. Jordan :           Oh, absolutely. Nile:                 One is she’s fun. Two, she’s beautiful but not everybody gets to see that. But three, and probably most importantly she’s got great information. Jordan:            Oh, yeah. Great golden nuggets. Mimika:           Oh, I’d be delighted to. We’ve got loads we can talk about darling. Nile:                 Oh, absolutely. I want to thank you Mimika for joining us on the social media business hour and to you, our listener, I want to thank you as well. You make this show. Hopefully you learned a few ideas or concepts. Maybe you were just reminded of a few things you already know but you haven’t been doing to improve or grow your business. Our desire is that you take just one of the things that you learned or were reminded of today and you apply it to your business this week. We know that a small change could make a big difference. I’m committed to bringing you at least one new idea each week. I know today -- I don’t know about you Jordan but I got about four or five new ideas. Jordan:            Absolutely. Nile:                 And all I have to do is take one of those. Just one small change and implement it and find out what a big difference it will make for my business this week. Your business as well. So thank you for joining us. Till next week, this is Nile Nickel. Now, go make it happen. Woman:          Social media business hour is powered by linkedinfocus.com. For show notes, updates and to pick up the latest tips and tricks head over to socialmediabusinesshour.com. Until next time. Thanks for listening. [/content_toggle]

 

Weblinks:

Website: www.mimikacooney.com Facebook Handle: www.facebook.com/mimikacooney Twitter Handle: @mimikacooney   

Direct download: SMBH_122_-_Mimika_Cooney_-_Final.mp3
Category:SMBH Weekly Episodes -- posted at: 8:00pm EST

The birth of social media massively affected the way online marketing works nowadays.

Our special guest, “One-Click Lindsey” shares with us her “Perfect Traffic Strategy”, what it takes to convert site visitors to customers And…
- The Single Greatest Benefit Of Having A Solid Social Media Campaign
- The Difference Between Your Website And Your Landing Page?
-How To Convert Site Visitors From Skeptical Strangers To Great Leads
- How To Make A “Rock-Star” Landing Page
- 5 Proven Tactics To Generate A Never Ending Cycle Of High Quality Traffic And Leads

 

 

One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Lindsey is the founder and CEO TrafficAndLeads.com that specializes in driving traffic, getting leads and the art of nurturing leads to become lifelong clients. One-Click Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging the list goes on. She knows how to utilize the myriad of online marketing options to generate more traffic and leads which produced more paying clients.

Social Media:  The Cornerstone Of The BEST Type Of Traffic And Leads

Lindsey definitely agrees with the fact that the birth of social media massively affects the way online marketing works nowadays. She mentioned that it is now considered the cornerstone of effective marketing. Unlike any other marketing method like, SEO (search engine optimization) where you have to wait three to five months to see the results, social media will give you the quickest way to generate high quality traffic, where leads can be produced and results are often gained effortlessly and sometimes, you can even get results in real time.

The Single Greatest Benefit Of Having A Solid Social Media Campaign

If you have a great social media campaign, then you can drive leads from your social media channels directly to your landing page and easily get people on your list.

The Perfect Traffic

Social media is a great starting point in building relationships and targeting people through the area of interests that you’re after. Lindsey says in this terrific interview, that your main objective is to catch your target's interest and attention.  Once your targets are hooked, that is the best time for you to start marketing your products and services. When your audience is hooked on something they are interested in, they will almost always “buy in” to some degree - this is where your opportunity is….and that is what she calls “the perfect traffic”.

Is Your Website The Same As Your Landing Page? If You Answered Yes, One Click Lindsey Says, Think Again.

Another great tip from Lindsey:

You have to always be mindful as an entrepreneur that your website MUST always be different from your landing page.

What Is The Difference Between A Website And A Landing Page?

A website is where people can visit and find out about you and your company. It should showcase your past, present and forthcoming excellent projects. It should have a myriad of subpages and each subpage must have a specific goal. On the other hand, a landing page can look identical to your website. The difference is, it is focused on a very specific topic. It is sometimes known as a "lead capture page" or a "lander". The landing page is usually the extension of your advertisement, search result or direct link. Lindsey says, that landing pages are also often linked from social media, email or SEO campaigns, all to enhance the effectiveness of your advertisement or the product that you’re selling on that landing page.

How Is Your Landing Page Performing?

The main goal of your landing page is to convert site visitors into sales or at least great leads, it should also include a method for the visitor to get into  contact with you. A great way to execute this, is by having a subscribe button or a contact form where your visitors can share their information.

**WARNING** Never make your subscription page complicated.

Asking for your visitors to share their Email address and Name is already enough.

How To Make A Rock-Star Landing Page

Below are Lindsey’s proven strategies for making your Landing page rock-star quality:

  • Make your Headline beautiful, big and bold
    Address IMMEDIATELY HOW you can help them and WHY they need to subscribe and buy your product.
  • Invest in making a video
     In making the video, sell the idea and the benefits of your product. Be a Superhero! What you offer is going to help your customers SO much, they’ll think you’re a Superhero for it.
  • Create a bulleted list
    If you don’t feel like doing a video then you want to do a nice bulleted list of how your product can help them.
  • Create an enticing and beautiful form
    Convenience is the key here, always make it a “one-click” process.

Tip Directly From Lindsey: Your form should only ask for minimal information. Focus just on these three items- first name, email address, submit button. Add a picture of your free offer in return for their email address – Always remember, FREE items are always up for grab.

  • Make your landing page mobile friendly
    Always remember that almost everyone now has a smartphone. If your site is not mobile friendly and optimized then they will not spend time on your website.

How Do You Effectively Generate High Quality Web Traffic and Leads?

Lindsey knows that generating traffic and leads from the internet is very important and knowing HOW to create this traffic and leads are two different things. She mentioned that though it is challenging, there are virtually limitless amounts of resources and techniques available to make big things happen for you. As a matter of fact, Lindsey reminds us on this interview that if you want absolutely the highest quality web traffic and leads, then you need to focus on only one main thing, and that is to be transparent and keep your customers happy...and not forcing them to through the waters of online marketing options.  

Lindsey’s Top 5 Proven Tactics To Generate A Never Ending Cycle Of High Quality Traffic And Leads

Lindsey has 5 proven tactics to generate a never ending cycle of new faces for your small business. If you start implementing these in your business now, you’ll launch yourself ahead of your competition.

  1. Invest In Having A Killer Website

Your main website is the central part of all your online activities. It is absolutely essential that your website is super easy to understand, crystal clear and straightforward.   Invest in making your website’s design beautiful. Your website should also be responsive and interactive.

  1. Have A Great Marketing Plan That Will Result In Generating Traffic

What good is a website without traffic? Lindsey advises, after you have setup an awesome-killer website, you now need to focus on marketing your website. The best way to do this is by utilizing the social media channels and search engine optimization. This will funnel huge amounts of traffic to your site.

  1. Catch Your Target Audience’s Attention

Now this is where you need to create a targeted landing page. Having a landing page will not just increase your sales conversion rate, it will also give your visitors precisely what they are looking for.  

  1. Email Marketing Is Not Dead

Lindsey tells us that “Email marketing is NOT dead”. It is actually the powerhouse for generating leads online - if used wisely.  Her best piece of advice? Make it simple. Don’t ask for a lot of information. Their email address is the only information that you REALLY need. Your goal should be for your targeted audience to deeply desire your irresistible offer and subscribe to your mailing list with just “one-click”.

  1. Build A Long Lasting Relationship

Let’s face it, most of our website visitors are not really ready to purchase just yet. Therefore, Lindsey gives us another great piece of advice: Nurture your leads through a “Know, Like and Trust autopilot email sequence”. This will ensure that when they are ready to spend and subscribe, it will be with you. [content_toggle style="1" label="Click%20Here%20To%20Read%20The%20Full%20Transcript%20Of%20The%20Show" hide_label="Hide"] Lindsay:           This is one click Lindsey and I’m social media business hour with Nile and Jordan and today you’re going to learn how to leverage social media and generate more traffic and leads for your small business. Woman:          In business and know the way forward most include social media. Perhaps you find it a bit confusing. Even frustrating. Well, you have no idea how to make it work for your business. Fear not. We interview some of the best social media experts in business who will share their experiences, ideas and knowledge. Plus offer tips and tricks to make using social media a breeze. Leverage the power of social media and grow your business now. Welcome to social media business hour with your host Nile Nickel. Jordan:            Hello and thank you again for joining us. This is Nile’s trusty sidekick and co-host Jordan and I’d like to take a moment to share with you how you can benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you can do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did. Nile:                 Hey, welcome back and we’ve got one click Lindsay on tonight Jordan. Jordan:            One click Lindsay. Nile:                 Isn't that a name? Lindsay:           That’s right. That’s right. Jordan:            I like that. Lindsay:           Thank you. Nile:                 I have to ask Lindsay, where did you get that name? Lindsay:           Well, essentially I was a web developer and there’s a difference between a website that just kind of sits there and a website that actually generates traffic and leads for your small business which is what we all need. And so I had a client of mine and we were constantly working on this landing page and for every conversation that I was having with them I was constantly referring to we have to get them to click that button, we have to get them to click. And eventually we got that landing page to work really well and he came back to me and said you’re one click Lindsay. You got them to click the big subscribe now button so from then on I thought it was kind of catchy and that’s really what everyone’s goal should be is to get people to make that one click and actually get enough people to your website to make that click so it kind of -- that’s what I’m going with. Jordan:            That’s awesome. Nile:                 I have to say I think that’s bold. Lindsay:           Thank you. Bold. Nile:                 Because I don’t know that I can be that bold. Can you imagine one click Nile? Lindsay:           Yes, I can. But you can't steal it. Can we come up with something else? No. I’m going to let you keep one click. Trust me. Jordan:            We could call you Linked In Nickel. How’s that? Lindsay:           Yeah. That’s cute. Nile:                 Linked In Nickel. Jordan:            Linked In Nickel. Nile:                 Well, as you probably gathered one click Lindsay is a web strategy expert. She works with small business owners to help them utilize the web, to produce -- that’s key. To produce. You like that Jordan? Jordan:            I do. It sounds much better than branding or getting your image out there. No. produce. Nile:                 Yeah. Produce more website traffic and leads because traffic in of itself isn't important unless you get leads from it so she’s got those married together. I love that Lindsay. And she’s -- Lindsay:           Yeah. I mean, I could send a bunch of spammers to your website but that really wouldn’t help you get phone calls now would it? Nile:                 No. That just messes up everything for the people that really want to get on there so we don’t like traffic without leads. Lindsay:           That’s right. Nile:                 Traffic with leads, great thing. And Lindsay’s a founder and CEO of trafficandleads.com Bit catchy, don’t you think? Jordan:            I think so too. Nile:                 Goes with one click Lindsay. I mean, she’s all about that. Lindsay:           I like you guys. I like you guys a lot. Nile:                 Well, she specializes in driving traffic, getting leads and the -- I love this. The art of nurturing leads to become lifelong clients. Lindsay:           Which all starts with social media by the way. Nile:                 Oh, I like it. But I like the art of nurturing. I’ve got this gourmet one click traffic and leads strategy in my head now. Lindsay:           Well, I guess I can sign off for the day. No, I’m kidding. Nile:                 And one click Lindsay is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay per click ads, websites, blogging and the list goes on and on and on and on. I bet you like to talk a lot too, don’t you Lindsay? Lindsay:           I do but I’ve been doing this for a very long time and there’s so many myths and everyone gets so confused and overwhelmed that I do tend to know a lot about what’s going on out there. Nile:                 Well, one thing that I know about one click Lindsay, she knows how to utilize the myriad of online marketing options to get what we all want and that is not traffic but traffic with leads and produce more paying clients. That is -- I mean, that’s what you want at the end of the day. Jordan:            That’s solid. Nile:                 I think we’re done here. Jordan:            Yeah. Lindsay:           Enjoy. Nile:                 Hey, great show today. Jordan:            Lindsay has left the building. Nile:                 Well, I know that you talked about how social media is really the corner stone to this process so tease us with that. Tell us a little bit about it. Lindsay:           I will. I will definitely call it the cornerstone and the reason why I like social media so much and the birth of social media recently is because it’s the quickest way to generate that high quality traffic that actually produces leads where if you were to run a search engine optimization campaign, that can take three, four, five months. Where if you do a good social media campaign you can drive those leads from your social media channels to a very nice landing page and get people on your list. So social media’s great because you can start building those relationships, you can target the people in the area with the interests that you’re after and really target market them to get that very perfect traffic to come to your website. Nile:                 As we’re talking about this here I figure that we have a problem Jordan. Jordan:            Uh-oh. Nile:                 Well, we probably need to understand what a landing page is. We’re talking about websites and landing pages on it so -- Jordan:            You mean, it’s not a website? Nile:                 Lindsay, we need your help. We need your help. Lindsay:           Nile and Jordan, you have so much -- I’m kidding. Okay. Well, so there is a difference between your website, your like main website where people go to find out about you and your company and all of your wonderful projects and everything that you’ve ever done. That is what we’re going to call just like your regular corporate website. Well, a corporate website should have a myriad of subpages and these pages should all have very specific goals to them. So for example, let’s take a chiropractor. I have a chiropractor client. He has a corporate website all about mister chiropractor but we also created a very specific landing page for those experiencing back pain only. So I have this website. It’s about back pain. If I am a person with back pain and I go to this website I can see he is the man for me because this website has a guy grabbing his back and that’s exactly how I feel and it has a whole bunch of pain points about how much that hurts your life because you have back pain and how this guy is going to fix it and all these testimonials about everybody’s back pain that mister chiropractor has ever fixed and so I know he is the guy for me. So I am going to have more of a likelihood to actually click that button, right. So that is the difference between a main website and a landing page. A landing page is about a very specific topic. It’s going to be kind of duplicated a lot on your website. Now, from your website you’re not going to be able to get to all these landing pages. They’re just kind of hanging out there ready for an SEO campaign or a very dedicated social media campaign to drive those individuals with back pain to this landing page to let them know that you are the man for them. Nile:                 So if I’m mister chiropractor I probably have people with back pain and neck pain and foot pain and that are pain in the -- oh, that’s another one. Hold on. But what you’re saying is you’re going to have different landing pages for each one of those little niches that the chiropractor may deal with? Lindsay:           Yes. And don’t get overwhelmed by it because they’re pretty much a carbon copy of each other except you’re going to change those key words or those key pain points because essentially when people -- if you were to drive people to just a generic website they’re going to kind of look all over and be like, oh I don’t know if this guy really does back pain but you kind of want to make it look like you’re a specialist. The other thing about a landing page is you don’t want it to have a menu. You don’t want them to be like my two year old and kind of like wanting to click around. You want -- this is the information, I want you to fill out this form and schedule an appointment, get on my list, whatever and go from there. That’s why lead pages is so popular. We’ve probably all heard of lead pages and they’re very good at this and if you ever make a lead page you’ll notice that it has nothing really to do with your website but it’s basically a video or a bold list of items and a nice form and a big red button. And that is a landing page and they work and that’s why lead pages are so popular and work so well. Jordan:            Yeah. I think that’s a really good point Lindsay. We actually use lead pages as one of the tools that we use and just to give everyone an idea of what it is give lead pages a little bit of free exposure here. When we build our websites and our landing pages we have a myriad of ways that we can do that. We can do that with Word Press, we can do it with Drupal. Lead pages really just specializes in kind of a drag and drop -- you see what you get, no coding involved, super easy way of just building your landing page and man, it’s really a dream. It’s a nice, nice website. Nile:                 So I’m -- I need help here. I need clarification. Jordan:            Okay. Nile:                 So we’re talking about the function of lead pages and what they are but now we also just switched in your conversation and question Jordan to lead pages, the company. Jordan:            Okay. Nile:                 There’s a difference there. Jordan:            Yeah. That’s true. Nile:                 Do you use lead pages, the company to create the lead pages on your website or is that something you do on your website yourself? Lindsay:           No, no, no, no. I was totally talking about lead pages, the company. Jordan:            I knew it. I knew it. Senile? Nile:                 I am see Nile. What are you talking about? Okay. Good. We’re talking about lead pages, the company. Our folks like Tim Page and Bob and those beloved that we’re talking about lead pages, the company. Jordan:            Yeah. Nile:                 So Lindsay. Lindsay:           Yeah. Nile:                 Tell us more about that. Lindsay:           About utilizing lead pages, the company? Nile:                 The lead pages, the company. Jordan:            The tool. Nile:                 We’re now doing an advertisement for lead pages even though they didn’t know it. Lindsay:           I know. But I mean, it’s a super useful tool and they were very revolutionary because -- in coming up with that because it’s such an important tool for small business owners. Yeah, you can get a Word Press plugin to create the lead pages and all of that but you do have to have a bit of HTML and CSS hand to be able to do those and make them look decent. So lead pages came out, there’s these beautiful templates, they’re proven to word so it’s an excellent option for any small business owner to create these exact lead pages that I’m talking about. Nile:                 Now, Jordan I understand that on one of our lead page processes that are going on right now you found a recent problem. Jordan:            Oh, yeah. Yeah. We’ve been using the lead pages here for a while and now we’ve got a Facebook can. Nile:                 A Facebook can? I’m glad that you have problems like I do every so often. Jordan:            That’s right. By the end of the show I’ll be spot on. We’re running a Facebook campaign to a lead pages page that is hosted by lead pages but as far as anyone is concerned, it’s our page and on that page we can open it up for Facebook comments. So we’ve got a bunch of Facebook comments from our Facebook ad showing up on our lead pages page. If you follow me. Nile:                 I’m confused already but I think I’m there. Jordan:            So the end result is a new prospect gets to our lead pages page, they see our offer and then they see all of these great comments that people have left from Facebook. Oh, wow. This is great stuff, thanks so much. Nile:                 That sounds super. Jordan:            Yeah, absolutely. Lindsay:           Yeah. Social proof. It’s powerful. Jordan:            Yeah. With tiny little exception. Nile:                 Oh, here it comes. Jordan:            A lot of those people may be fake profiles but a lot of those people are leaving spam in our comments as well. So they’re saying here, check this fitness thing out. Nile:                 Oh, so we just need to delete those. Jordan:            Yeah. I would love to just delete those but so far it looks like lead pages only allows me to turn on or off the whole section of comments. I can't get rid of any particular comment through lead pages. I think. I’m about 80 percent sure at this point that I cannot. Nile:                 You know what? We have an expert here. We have one click Lindsay. Lindsay:           Yeah. One click Lindsay -- see, I don’t use -- I don’t personally use lead pages for my company. I help clients with it a lot but I actually -- I kind of specialize in making custom lead pages so I have not run into that problem so I can't help you. Jordan:            It’s all my problem. Lindsay:           I’m sorry. Shoot. Jordan:            That’s alright. Lindsay:           But it doesn’t sound like a great problem unfortunately. Nile:                 Can you pass me the tissue? Lindsay:           It’s time to hang up now. Nile:                 Well listen, we’ve about wrapped up our time in our first segment today so we will be jumping out to our next segment and we ask that you just join us there. We’ll be right back. Jordan:            Hello and thank you again for joining us. This is Nile’s trusty sidekick and co-host Jordan and I’d like to take a moment to share with you how you can benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you can do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did. Nile:                 So now we’ve talked about lead pages and how we’re going to use social media and all of that good stuff and so I’m jazzed and I’m excited. Now Lindsay, I’ve got people going to my lead pages and they like what they see and they’re taking some action. What typically do you get them to do? Lindsay:           Well, the easiest thing for them to do is subscribe to your list and return for an awesome, super mega irresistible offer that you’re giving them like a pdf or a free video series. That’s the easiest thing to do because it’s very difficult to convince people to call you or to fill out a boring contact us form or do something for you without you doing something back for them. let me press this -- that whole sentence by social media is a super awesome way to drive people to your lead pages and I’m sure -- and I know you’ve covered this on your show before but it’s worth repeating as Facebook owns all of your fans, Facebook owns all of that, it could change at any moment so we want to try to grab all those fans and all those people that we worked so hard to nurture through social media and get them on an email list where we can actually market to them and we own those names. So that’s the whole point is if you can get people to make that one click and get on your list then you can actually like start nurturing them and selling to them. Jordan:            That’s a really good point and I’d like to just point out one thing real quick and this is just something that just sticks in my -- I know it bothers you Nile but Facebook’s so arbitrary about how they do things that one day we’re going to go to try to communicate with our fans and Facebook’s going to say no. we’re not going to let you do that. Or now we don’t like that kind of communication and it could be something that we thing is relatively harmless. Nile:                 No. I totally agree and that’s -- unfortunately it’s not our sandbox, we don’t get to make the rules. If we want to play in the sandbox, the sandbox owner in this case Facebook gets to make the rules and we could either play in the sandbox or not. Jordan:            Yeah. I like what you’re saying Lindsay. Facebook’s a great place to make friends but to keep them you want to get them on your list. Lindsay:           Yeah. I mean, and what you’re saying is not untrue. I have literally had a client who logged into their page. They had -- let’s see how much. Did they have 25000 fans. And they could not login because Facebook kind of deactivated their account. We had spent a fair amount on running ads for them and it was because they had put some like weight loss stuff on their fan page or running some ads for that in the wrong way so Facebook just -- one morning they couldn’t login which -- let me give your fans a little -- or your listeners a little hint. Is to make someone else also an admin of your page so if your personal account gets shut down someone else can manage that page as well. Nile:                 Yeah. we always use -- and I know -- we talk about all the time that you want to do that not only on Facebook but literally all of the social media platforms that you have pages or groups or things like that set up on. Lindsay:           Yeah. Nile:                 You absolutely positively want to do that so yeah. I agree. Or it could be something as minor and I say as minor. It’s not necessarily minor when it happens to you but your account gets hacked and now your account’s hacked and they’ve got to shut your account down for a period of time. Sometimes you don’t get the same account back. And like you said Lindsay, you sort of passed over that really quickly but you spend a lot of money getting that built and it’s like sorry about that. Lindsay:           Yeah. And they don’t have to apologize. Jordan:            Oh, no. yeah. I was going to say -- Lindsay:           It’s their cross form. They can do whatever they want. Jordan:            I’ve never heard them apologize to anybody. Lindsay:           No. Nile:                 I’m apologizing for them. Jordan:            Oh, okay. Nile:                 But that’s what they say. Sorry about that. It doesn’t matter. It’s done. Jordan:            That’s right. I think the listeners are getting the impression that we have a love hate relationship with Facebook and that’s -- Nile:                 Well, that would be true. Jordan:            I was going to say it’s not inaccurate. Nile:                 Yeah. That would be true. Lindsay:           Yeah. I mean, everybody screamed and hollered when everybody’s reach dropped earlier last year but again you’re kind of using their platform so you can pay a few dollars a day to boost your posts so your fans can see it, right. And they’re actually kind of like doing you -- and I’m going off on another tangent but they’re doing us a favor because your fans don’t want to see a bunch of ads anyway. Otherwise they’ll never come back to Facebook. Nile:                 Yeah. It’s a balancing act and I get the balancing act but I also get that if they want to take your money for ads that -- yeah. so anyway, we’ll leave that alone because now we’ve just become -- we’re crying in our beer and the big problem is I don’t have a beer right now so that’s not going to work. Lindsay:           And this is an evening show. What a crock. Nile:                 Great. Well, normally I drink the bourbon on the evening show. I don’t even have my bourbon here tonight. What’s up with that? Jordan:            So you’ve got 99 problems and having no bourbon is one of them. Nile:                 Yeah. That’s the big one. Big one. So  help us out here. Can you give us an idea of -- or a description -- maybe some of the qualities of a good landing page? Lindsay:           Sure. Absolutely. There’s a few main components to a landing page. First one is a beautiful, big, bold headline that basically addresses their pain point. Back to the chiropractor example. It’s going to say having back pain? I can solve that. Big, bold. Okay? Typically left hand side you’re going to have a video which -- you had a lovely guest on talking about the importance of video but nobody ever wants to do video but have a video of you saying how you can cure back pain and how you’re the super hero of all back pain problems. If you don’t feel like doing video then you want to do a nice bulleted list of how you can address these back pain issues. On the right hand side you’re going to have this beautiful form that I was talking about asking for very minimal information. First name, email, submit. And a picture of your free offer or whatever you’re going to give them in return for their email address. Bellow that, you’re going to want to have this wonderful social proof. You guys were talking about that with that Facebook plugin. And that is about all there is to a landing page. Obviously, it needs to look super nice, it needs to look really great on mobile and it needs to have some nice imagery to make the person feel like you can solve their problem. Jordan:            That’s great and not to beat a great horse but you covered an awful lot very quickly and it’s all such good, good information. Let’s just take a half a step back here. When you’re writing a headline and you’re off -- you’re creating your irresistible free offer, we don’t want to go milli-mouth on it, we don’t want to just go yeah. We can probably do this for you. No. we want to make it bold, right. Lindsay:           Yes. Bold. You are the super hero, you are the man of their back pain dreams and the five bullet points as to why and what you can fix. Jordan:            That’s great. And with every one of those things and correct me if I’m wrong here. With every one of those things we just simply see a boost in conversions, right. Lindsay:           Right. Jordan:            So if you do one thing you’re going to get a certain number of conversions meaning people who are interested and sign up. and if you keep on kicking it up a notch you’re just going to continue to increase those conversions and from what I’m to understand video really is the best so it does take the longest to kind of map it out and really think through a good video but that’s really important, isn't it? Lindsay:           Video is super duper important and that’s why you guys dedicated one of your last episodes to it but I would say even though I tell clients that’s going to convert more people, seriously though, it’s not a big deal if you’ve got your cell phone, take a nice 30 second video of yourself. Like five percent of my clients will ever do it. And it’s a pain but it totally converts. Jordan:            So in other words, if 95 percent of the people are not doing it and you’re one of the five percent who is you get to stand out. Lindsay:           That’s right. You’ll make the most money, you’ll get the most leads, you’ll get the most options. It’s true. Jordan:            You know it helps if you un-mute yourself when you want to go talking to us. Just an idea. Lindsay:           Unless we’re having connection problems. Nile:                 I was. I was having problems connecting with my mic. See, that’s because somebody -- I complain so much about not having the bourbon. I know how bourbon sounds. This is a good thing. This is an adult show. It is the -- Lindsay:           This is officially the best podcast I’ve ever been on. Nile:                 Hey, we like to hear that. One of the things that we glossed over very quickly too was mobile and how critically important mobile is today and so many people don’t think about that. Do you have clients that you have to really work through that process with to explain the importance? Lindsay:           Earlier this year I did and obviously as a web designer you’re kind of on the up and front. Like you know what’s coming so maybe two or three years ago you’re like telling people your website’s got to be mobile friendly. Please, please, please. And like nobody will do it but then at the beginning of the year when I finally had Google backing me meaning on April 15th of this year Google came out and said we’re going to start considering mobile friendliness in who we rank. So that actually pushed the majority of my clients over the edge for them to be like oh, so yeah. Mobile is friendly. But especially for like Facebook ads and social media, people are constantly checking social on their phone. So it’s so important that when they’re redirected from an ad or anything at all even if they want to just -- if you put a post and they want to like follow your blog post to your website that they see a nice mobile friendly version of it because then they’re just like turned away. Most of my clients are well over 50 percent of all their website traffic happen on a mobile device so you cannot ignore it. You cannot ignore it. Jordan:            So that to me, right off the top of my head sounds like there are two major things to consider, right. One is technology. You’ve got to make sure that whatever you’re using, whatever platform you’re using supports mobile, right. Lindsay:           Right. Jordan:            So like lead pages is automatically mobile friendly. There are Word Press themes out there that are automatically Word Press friendly. They call it responsive, right. Lindsay:           Yes. Jordan:            So if you see something says responsive, that’s mobile friendly. But the other thing is kind of the bane of my existence as of recently and that’s short form copy. Nile:                 I was worried for a minute it was going to be me. Okay. Good. It’s short form copy. Jordan:            That’s right. The bane of my existence, Nile Nickel. That’s right. Nile:                 I'm here. Jordan:            The booze hound, bourbon drinking Nile Nickel. Nile:                 Hey, I want Bullet as my sponsor. But let’s get back to short form copy. Jordan:            Let’s hurry and get that shout out going. Yeah. So short form copy. You can't have a super long page anymore, can you? Lindsay:           No, you cannot. No. especially on a mobile device and I know you had a copywriter on a previous episode. Those words, small amount to convince people to do it. Not only because it’s on a mobile and people don’t want to scroll. People love micro content. That’s why Twitter is so popular. You’ve got to keep it short and to the point and do that one, two punch and get them on your list. Then you can kind of like talk their ear off a bit. Nile:                 She’s called one click Lindsay but she’s been clicking our podcast. She’s been listening some. Lindsay:           Oh, I have. Nile:                 So one click Lindsay -- Lindsay:           It’s a great podcast. What can I say? Nile:                 One click Lindsay’s given us a number of clicks. So let me ask a question because we’ve only got a few minutes left in our segment here. So you’ve listened to a few of our segments so what do you think of our different news, different views or as my wife calls it our weird ass news segment. Lindsay:           I really, really like it. I think -- it’s one of my favorites. It’s what keeps me remembering your podcast so keep it up. Nile:                 Oh, wow. Listen to that. Jordan:            Yeah. You just keep fishing Nile. You just keep fishing. Lindsay:           But then again I am one click Lindsay so I mean, as far as trying to stand out and stuff I totally support that. Nile:                 Yeah. We just can't get better than that. That’s perfect. Actually we tried to -- Lindsay:           So does your wife like it? Is that what she’s trying to say? Nile:                 She does like it. She just doesn’t like the name different news, different views. Of course, we did officially just a couple of episodes ago, officially renamed it weird ass news. Lindsay:           I heard that. Nile:                 That was a good story to rename it on, wasn’t it? Lindsay:           Yeah, it was awesome. Nile:                 People will have to go back and listen to that. Well listen, we’ve exhausted this segment. We know that we’ve got a lot coming up. Listen to us in segment three. Jordan:            Hello and thank you again for joining us. This is Nile’s trusty sidekick and co-host Jordan and I’d like to take a moment to share with you how you can benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you can do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did. Nile:                 And Jordan this has been a power packed series. Jordan:            Yes. Lots of golden nuggets. Nile:                 And we’re in the third segment of the series. We’ve got one click Lindsay. Love the name. Lindsay:           Thank you. Nile:                 I just get excited about that. That is such a big, bold name. Lindsay:           Well, you’re going to remember it, right? Like you’re not going to remember my real name which is Lindsay boring Anderson, right? One click Lindsay. And by the way, you can get to my website by spelling Lindsay in any myriad of ways your heart’s desire because I bought every domain name. Jordan:            That’s great. Nile:                 Smart tactic. Jordan:            That is smart. Nile:                 Smart tactic. No, I won't forget one click Lindsay and there’s one thing that I guarantee you has never went with your name and that is boring. I guarantee you. In fact, in your high school yearbook, what was the little subtitle under your name? Lindsay:           Most boring. No, I'm kidding. Nile:                 You just had to try to throw that in, didn’t you. Jordan:            Most likely to bore. Lindsay:           I don’t think I had one. Nile:                 Miss congeniality. Lindsay:           I’m sure that’s what it was. I’m sure that’s what it was. Nile:                 It had to be. Absolutely. So we’ve talked a lot about how to convert or how to get traffic, how to convert that traffic into leads, some social media strategies and tactics to do that. One of the things that I’m really interested in and this is not scripted, not prompted and I can't wait to hear the answer and that is -- Lindsay:           Oh, I hope it’s another question I can't answer. That’s going to be awesome. Nile:                 Okay. Good, good, good, good. Well, we’ll see. Here, I’ll give you some thinking time. But I haven’t asked you the question yet. So the question is this. What do you think is the most difficult obstacle that you fight on a regular basis getting those conversions? See? I need to give the pause. Jordan:            Get some Jeopardy music going. Lindsay:           It would definitely be -- if you want something super specific it’s going to be the wording or that irresistible offer. You need to make that something that the user doesn’t feel like they can just go Google the answer for. You need to make it extremely appealing. I’ve gone through different versions of those irresistible offers with clients until we finally had a winner. You can't just stick something up there like -- I couldn’t just stick one up like 10 places you need to list your website. No one’s going to opt into that. You have to make it special, you have to make it something super unique that they’re actually going to give you their email address for. Nile:                 I think that’s a great golden nugget. Jordan:            That is a great golden nugget. Lindsay:           And you have to put your time into it. Let me add one more thing. Nile:                 Absolutely. Lindsay:           You have to put your time into it and please know -- I’ve had clients just kind of throw -- be like oh, here is my irresistible offer. Maybe the first chapter of my book or what not. But you have to remember this irresistible offer is like the first piece of service or of your representation that they’re going to get from you so you need to pour a bit of heart and soul into that because that’s their initial impression. Don’t just get their email address and send them some piece of garbage. Like make it thought out so that it -- use it as a sales tool. Don’t just use it as ha-ha, I got your email address. See you later suckers. Nile:                 See? I’m telling you. Boring does not go with one click Lindsay. Just doesn’t happen. Jordan:            Congratulations. You’ve just been bait and switched. Lindsay:           Yeah. You know what I’m saying boys. You do. Nile:                 I’m enjoying this because now we’re boys. I get bourbon, get called boy. We’re doing good. I love it, love it, love it. So you mentioned another thing on there too besides not having this boring offer if you will or your irresistible content. You mentioned copy as another critical thing. So I suspect that you probably go through revisions on both of those. Lindsay:           Yes. Now I’m going to get into the part that stresses everybody out which is AB test thing. Quite literally you can change a word, change a color of a button, add an image with an arrow pointing and it can increase your conversion rates. But I get a lot of people stressed out about that because you don’t even know where to start. It’s like okay. Everything I’m going to put on here is garbage because I can just make it all better. Just -- you’ve got to start with something and then you’re going to want to -- maybe you see something that catches your eye then go and reword your button. Maybe a certain button on a landing page you visit caught your eye so go try that. Try it for a few days and see if it improves. If you talk to someone about AB testing it can be super overwhelming. I get overwhelmed and I’m in the business. But just know it’s just like life and as a person you can always constantly improve but be happy getting what you’re getting and just kind of test it out. Don’t get overwhelmed by it. But yes. One piece of copy can increase your conversion rates by a certain percentage which sucks. Nile:                 I think we should call it BA testing anyway. Lindsay:           Yeah. Nile:                 Well, there’s a reason for that. You see, because we’re always trying to improve our grade so if we start out with a B we’re trying to get an A. Lindsay:           That’s very true. Nile:                 So everybody says AB testing. I think it should be BA testing. Just personally. Lindsay:           You know what? Let’s go ahead. Let’s start an internet marketing movement and start that way and we will know it started on the social media business hour. Nile:                 It started right here. Lindsay:           On this evening. Yes. Nile:                 You heard it here the first. It was bourbon inspired. Bullet I might mention. No, really, I have a friend that has a program. He calls -- and it’s a sales training program. But I think it’s applicable here. It’s beat your best. And what you’re trying to do is you’re trying to create your best but you’re trying to then beat it. So you really put your best foot out there. You’re trying to do something you think is good but then you’re trying to make it better. Lindsay:           Yeah. That’s really awesome and I think -- yeah. That’s a really good way of going about it. Don’t try to get overwhelmed by should this be green or red and what should the caps all say or whatever. Just put something out and like you said beat your previous score. It’s like playing Pac-man when you were a kid. You always just wanted to beat the previous score, right. Nile:                 Yeah. Absolutely. And imperfect action I should say. Lindsay:           Love it. Nile:                 Is better than perfect inaction. Lindsay:           Love it. Nile:                 Do something even if it’s wrong and then get better. Lindsay:           True. Nile:                 So I love it. Jordan:            Lindsay, I’ve got a quick question for you and I’d really like to hear if you’ve seen the same results but all the guys that I’ve talked to who’ve really maximized split AB testing have said I just changed this one word or I just changed the picture or -- it’s just -- it was such a minor change and then they boosted their -- it’s not like they rewrote the whole page to get better results. Do you find the same thing? Lindsay:           Yes. Absolutely. And that’s actually the key to AB testing is you don’t want to have like version A and then version B being something completely different. Like I literally was running a Facebook ad and I changed the word amazing to awesome and I kid you not, my cost per like went down about 50 cents. No clue why. I was pretty happy about it and it stayed around but you just want to make very subtle changes so you actually know what made the difference. Nile:                 Okay. Lindsay:           Because actually you could redo your whole page and it could get way crappier results and we don’t want that. Nile:                 So I am now -- my mind is spinning and it’s not from the bourbon I might add. Lindsay:           Yet. Nile:                 You changed -- what was it? Amazing to -- Lindsay:           Awesome. Yeah. Awesome to amazing. Nile:                 Awesome to amazing. Lindsay:           Or was it -- now I’m all backwards. Maybe I’m drinking too. One or the other. Nile:                 But that one word changed. You mentioned -- I assume it changed your results but it also changed your ad cost and it lowered it. Lindsay:           Yes. Jordan:            Which means that people were engaging more because of that one word, right. Nile:                 Man isn't that just so totally amazing though? Not only are you getting better results, you’re getting lower ad cost. Jordan:            Well, I think it’s awesome. Lindsay:           And amazing. Nile:                 I think it’s amazingly awesome. That’s the next BA test. I’m sorry. Lindsay:           And like I said, I -- it can get really overwhelming to do that but as a starting point you guys can do some like Googling, like best color for buttons, best -- all the best things because people kind of know like really if you have a blue button versus a green button on the get my free offer now button, that all important, one click button, it can totally change. And so there’s tons of articles on Google about the best colors for everything and all of that and again it’s another good reason to use lead pages, the company because they have tested all that out and that’s why they have this format that we’re all used to seeing because it works. Nile:                 I’m thinking that we need to go to a light golden brand. As in color. Jordan:            You mean the color of the bourbon in your glass right now? Lindsay:           Have I not taught you anything? Nile:                 That’s exactly what I was thinking. So listen, we’ve been talking about this. You get asked this all the time so what’s your canned answer for how can I make my website more effective? Lindsay:           Let me pull up my beauty pageant answer for this one. Nile:                 Oh, I like it. This is exciting. Lindsay:           World peace. Nile:                 World peace. Lindsay:           I’m kidding. Nile:                 Hey, that just went with Miss Congeniality. I’m just saying. Lindsay:           Yes, I did. Right, right? In fact, my high school mascot was a potato so Miss Rosti right here. So anyway -- Jordan:            I’ve got nothing. Lindsay:           To make your website better -- listeners please stay with us. Anyway, to make your website better we’ve kind of discussed that. My number one, two and three things. Have a video on the home page. Number one. Number two, make sure it’s super duper mobile friendly. Pretty please. Number three, spend some time on copy. Don’t just do some throw away website. Literally spend some time on copy and address the pain points of the people coming to your site and let them know you can address their issues. Nile:                 Hey, that’s worth the cost of admission right there. Jordan:            Yeah. Everybody got a seminar for this podcast. Nile:                 They really did and they got to enjoy some humor, some bourbon. Jordan:            No. That was just you. Nile:                 They didn’t. Just me. Yeah. I’m sorry. I did. So I have to be thankful for that but Lindsay you have given just awesome information. One click Lindsay in a completely non boring way. I know that there are people that are clamoring right now. I know our listeners. They’re clamoring to say we want to get more from this exciting one click Lindsay person. How do we find out more about her? Lindsay:           Well, you can visit my website where I do tons of video and tons of ways where you can improve your conversion rate and get more traffic and leads to your website at oneclicklindsay.com and you can spell that however you want. You’ll find me. Nile:                 I like that. That is also a powerful piece of advice. Using the common misspellings. Lindsay:           Yes. Well, my original company -- anyway, my original company name was webimpakt with a K and I swore I didn’t want to ever tell someone how to spell something ever again. So I learned my lesson. Nile:                 Makes absolutely perfect sense to me. Jordan:            That’s a good lesson to learn. Very good lesson to learn. And most people don’t know that they can do that. They can relatively cheaply go and get all the different domain spellings and make sure that they do redirects to the right website and all that good stuff. Lindsay:           Yeah. Nile:                 And so again, that’s worth the cost of admission. So just remember you heard BA testing first here on social media business hour tonight with Nile and Jordan and one click Lindsay and to give everybody your name again it’s Lindsay Anderson but Lindsay not boring Anderson. One click Lindsay. Jordan:            Lindsay awesome Anderson. Lindsay:           That’s better. Thank you. Nile:                 Lindsay awesome amazing Anderson. My daughter has three names or two middle names so we could do the same thing here. Lindsay:           That will totally work. I love it. Nile:                 Yeah, yeah. So there you go. Hey, thanks so much for joining us on the social media business hour. Lindsay:           Thanks boys. I really appreciate it. It was super fun. Nile:                 Oh, thank you so much and to our listeners, thank you as well. We love all the comments and feedback we get on our Facebook page at social media business hour as well as socialmediabusinesshour.com where you could listen to the episode again because I know you’ll want to. You can find all the links. This is social media business hour episode 121. But I want to thank you again and hopefully you learned a few new ideas or concepts. Maybe you were just reminded of a few things you already know but you haven’t been doing to improve or grow your business. You know that our desire is that you take one of the things that you learned or were reminded of today, you apply it to your business this week. Not next week. This week. We know that a small change can make a big difference and I’m committed to bringing you at least one new idea each week that you could implement. So go back and listen, identify just one small change that you could make to your business this week and see what a big difference it will make for you. So until next week, this is Nile Nickel. Now, go make it happen. Woman:          Social media business hour is powered by linkedinfocus.com. For show notes, updates and to pick up the latest tips and tricks head over to socialmediabusinesshour.com. Until next time. Thanks for listening. [/content_toggle]

Weblinks:

Website: www.oneclicklindseys.com www.trafficandleads.com Facebook Handle: www.facebook.com/moretrafficandleads Twitter Handle: @moretandl

Direct download: SMBH_121_-_Lindsey_Anderson_-_Final.mp3
Category:SMBH Weekly Episodes -- posted at: 8:00pm EST

Join us with our guest, Ty Cohen who really just wants to help you build your passive income stream…and is ready to prove it.  Very generous with his advice, Ty shares with us his secrets for generating a TON of revenue through selling ebooks on Amazon.  Learn from this entrepreneurial master, who overcame some pretty major obstacles early on, but turned those challenges into an incredible (and profitable) ebook empire.

- 4 Incredible Facts To Create A Passive Income Stream With An eBook Business
- 4 MORE Things To Guarantee Your eBook Gets Completed
- How Amazon's Sales Ranking “Really” Works
- 4 Proven Strategies For Promoting Your E-Book

Ty Cohen is an accomplished publishing expert, internet marketer, personal development coach, mentor, internationally known speaker, former morning talk show radio personality (WCLY1150 Raleigh, NC) and author who over a decade ago, took a major gamble with his life financially by quitting his corporate job and starting a business of his own.

That business soon became both an offline and online successfully generating millions of dollars in sales and totally transforming Ty’s life as well as the lives’ of countless others in just a few short years. Over the last 11 years, Ty has taught tens of thousands of individuals how to successfully market, promote & sell their books on Amazon’s Kindle Direct Publishing Platform using the very same system that allows him to generate upwards of $50, 000.00 a month with KDP publishing.

You'll learn his simple formula for turning life’s obstacles into life’s financial opportunities that will enable you to effectively reach your personal and/or business goals. Using a unique combination of tested and proven methods and resources, Ty’s goal is to educate and empower individuals just like you with the tools needed to operate a successful business both on and offline.

After creating millions of dollars in sales and successfully working with thousands of clients across the globe, Ty decided to take his expertise global and has created or consulted with thousands of individuals and businesses around the world helping them to find that missing piece that would allow them to create lasting success in both business and life.

 

“Either you accept the fate that was handed to you or you make an unwavering decision to create the one you want.”
Ty Cohen

How did Ty Turned His Major Life Obstacles Into An EBook Empire of Greatest Success

Ty is an accomplished publishing expert, an internet marketer, a personal development coach, a mentor, an internationally known speaker, a former morning talk show radio personality and an author who took a major financial gamble by quitting his corporate job to take a huge step by starting his own EBook business.  You might say that “success” is his last name. However, you’re wrong. Like most of us, he did not start out as a success right away. It is actually the opposite. He was born in one of the nation’s most crime ridden towns, where gang wars and drug related crimes exited daily.

Ty was also born with a rare, chronic life threatening blood disease called Sickle Cell Anemia. His Doctors even gave a prediction of a life expectancy of only 17 years. At his early age, death was already a reality for him.

However, his mindset is different, he took these obstacles as his life motivation to change his destiny. And, he did not fail. Ty soon learned that life is what you make it, “Either you accept the fate that was handed to you or you make an unwavering decision to create the one you want.”

4 Incredible Facts To Create A Passive Income Stream With An eBook Business

Ty became very successful by having a passive income stream, through his E-Book Business. However, during the time that he was just starting, he actually attended different types of marketing and business seminars, which in the end, just gave him all the same information.

He found that either the main focus of these seminars were just to sell their products or the presenters were just good at speaking but didn’t really know what they were talking about.

These meetings led him to his ultimate and unselfish goal, and that is to help people who have the same mindset as him to become successful by giving them genuinely helpful information that they can use.

Ty’s 4 Essential Steps To Creating eBook Success

Ty wants you to experience the same success that he has experienced, and you can start by following his essential Top 4 Success Tips;

  • Research - If you want to become successful, you have to spend time to study the business. Research and find out what people really want, what is selling and what is not. If you want to use the Amazon platform, it is very important for you to check the Sales Rankings all the time, Sales Rankings should be the foundation of your decision.
  • Create the actual E-Book - Once you’re done with your research, it is time to create your e-book. On this interview, he gives a few great tips on writing an e-book;
      1. An E-Book Doesn't have to be long. Don’t pressure yourself too much. Spend more time with your headlines. If you have a great headline, make sure the content of your e-book matches the headline.

    A reminder from Ty: Amazon normally reviews all e-book published on their site. They will check if the cover, title and the headlines of your ebook matches the main article. If not, your sales ranking will greatly suffer.

      1. Don’t spend too much. Create a checklist and have a plan. Ty’s strategy; if your ebook sells minimum of 10 copies, then selling 1000 copies is easy to achieve. However, if it sells less than 10, then leave it as is, but don’t invest anymore it advertising it.
      2. Outsource. Hire an e-book/ghost writer, graphics designer, etc. to take care of your ebook cover or the contents of your entire ebook.
      3. Publish your Ebook to Amazon. Amazon’s goal is to become the biggest online bookstore, so having your book published on it, is the first major step you need to take (after completing your ebook).
      4. Monitor your sales. Monitoring your sales is important because business is all about sales. As a business owner you should be aware of your strategies and if they are working, whether your sales are increasing or decreasing.

    If you stay on top of those really important points, you’ll have available solutions and more options that otherwise you would not know.  Pay close attention and you will have the chance to have an early response to any sales problems that may come along.

    What Is The Amazon Sales Rank Guide?

    Every product on Amazon that has ever been purchased includes a sales rank on its product page. Now you, who wants to sell your EBook on Amazon will ask, What is sales ranking? The sales rank is a number with 1 to 8 digits. And below are the guidelines (from Amazon.Com):

    • The better a product sells at Amazon, the lower the sales rank number. The best selling product in a category has a sales rank of 1.
    • The worse a product sells at Amazon, the higher the sales rank number. If a product hasn’t sold for several days, its sales rank will likely be in the millions.
    • If a product has never sold on Amazon, it won’t have a sales rank.
    • Different editions of a product (like hardcover, paperback, and Kindle books) each have different sales ranks.
    • Every product page has its own sales rank.
    • Sales ranks are different in various categories. For example, books, Kindle e-books, software, and office products each have different sales ranks.
    • Books have overall ranks and also specific ranks within subcategories. Ranking #1 in books overall is much, much better than ranking #1 in a specific subcategory.

    Authors, publishers, marketplace sellers, and many other people and businesses use sales rank data to help judge how well their products are selling. They also study sales ranks to help predict how well a product may sell and to help decide whether or not to sell a particular product on Amazon.
    Know more about Amazon Sales Ranking by clicking here.

    Ty Shares His Top 4 Proven Strategies In Promoting His E-Book. How Many Are You Not Practicing?

    Turning an Ebook business to an empire is not easy. However, Ty mentioned that it is not all about hard work. Business success is about having a rock-solid strategy, a strategy that will generate continuous income and year-round profits.

    Read below for Ty’s Top 4 proven success strategies.

    1. Don’t spend a lot of time and money unless it is going to sell. This is one of his essential tips now turned into a strategy. Ty seriously advises to never throw away your money and don’t invest unless you are confident that your E-Book will sell.  A lot of entrepreneurs jump in immediately to all the steps of promotion, without testing first if the product is selling or will sell.
    2. Translate your ebook to different languages. Now that you’re sure that your ebook will sell. Consider now investing toward translating your ebook into another language (most common is Spanish). This will not just expand your market reach but will also increase your sales.
    3. Create a audio book. Creating an audio book is another way to reach other markets. There’s a lot of people who are not fond of reading an ebook or don’t have time to read, they are always on the go and would like to read a book by listening to one.
    4. Create a physical book. Like Ty’s wife who is not an avid fan of Kindle, or ebooks -- she loves reading physical books. These are traditional readers or sometimes called “digital natives”, who love how a book smells, they like scribbling in the margins, underlining interesting sentences and folding a page corner to mark a place. If you don’t have a physical book then you’ll instantly lose this market.

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    [content_toggle style="1" label="Click%20Here%20To%20Read%20The%20Entire%20Transcript%20Of%20The%20Show" hide_label="Hide"]Ty:                   This is Ty Cohen from kindlecashflow.com and I’m here with Nile and Jordan for a social media business hour and today I’m going to show you, your business partner, spouse, kids, family and just about everyone else how to create a passive income stream by publishing digital eBooks on Amazon.com. Let’s go.

    Woman:          In business and know the way forward most include social media. Perhaps you find it a bit confusing. Even frustrating. Well, you have no idea how to make it work for your business. Fear not. We interview some of the best social media experts in business who will share their experiences, ideas and knowledge. Plus offer tips and tricks to make using social media a breeze. Leverage the power of social media and grow your business now. Welcome to social media business hour with your host Nile Nickel.

    Jordan:            Hello and thank you again for joining us. This is Nile’s trusty sidekick and co-host Jordan and I’d like to take a moment to share with you how you can benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you can do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did.

    Nile:                 Jordan, it’s not very often that we have the opportunity to have a guest on that is a former radio personality.

    Jordan:            Yeah. That’s true. That’s true.

    Nile:                 And Ty -- you probably don’t know this. Ty Cohen is joining us tonight. You heard that from the tease folks. Whenever I do a bio or an intro I don’t just read it. I do it very interactively because I think reading it, that’s just boring. I’m doing this long introduction for you. I’m going to do a long introduction anyway but we’re just going to have fun with it. We’re going to do it interactively so I want to ask you. You’re a former radio person. Where were you at, what did you do?

    Ty:                   I was actually on a business talk radio show here in Raleigh, North Carolina and I was invited to co-host the show and I did it for about a year as a way of just stretching myself, right. And getting out of my comfort zone because prior to that I was just this totally introverted guy and I said you know what? this would be something that will not only help me but it will help other individuals by me being able to share some information so I did that for about a year and got it out of my system and that was that.

    Nile:                 And nothing wrong with that. I haven’t got it out of my system yet. Who know? I might but everybody says I like to talk too much anyway so I’m not sure if that will be the case or not.

    Ty:                   You might be fake introverts.

    Nile:                 Yeah. Well, no. I think I’m more of an introvert in person and better behind a microphone which is quite the opposite for a lot of people.

    Ty:                   Awesome.

    Nile:                 Well, Ty is an accomplished publishing expert, an internet marketer, personal development coach, mentor, internationally known speaker, former morning talk show radio personality and an author who took a major financial gamble by quitting his corporate job and starting his own business and that’s a huge step. That’s a scary step.

    Jordan:            Yes, it is.

    Nile:                 So kudos to you Ty for that.

    Ty:                   Absolutely. It’s so scary but it actually took me three years to quit that job. The security of my job. Three years after I had created my business and I was doing well I still wasn’t mentally secure enough to say let me leave this thing.

    Nile:                 That happens to so many of us. It really is amazing so I’m glad you’re sharing that with us because I know we all struggle with that and some people just don’t like to admit it so I know that as we talk about it here it’s just absolutely encouraging to all of us that we hear something like that, that we’re not alone in this journey. But I know over the last 11 years since you made that transition you’ve taught tens of thousands of individuals how to successfully market, promote and sell their books on Amazon’s Kindle Direct Publishing Platform and we’re going to be talking about that a lot and I know that all of us are interested in that so I can't wait to hear it but before we get into that, I was reading a little bit of your background and one of the things that jumped out at me immediately was you really said you should’ve been dead by the age of 17 and so you’re really grateful and surprised that you’ve made the transition and been as successful as you have. That caught my attention so tell us about that a bit.

    Ty:                   Absolutely Nile. I actually had two obstacles going against me. Probably more than that. Two major ones, right. I was born with a disease called sickle cell anemia and just to give you a short on it sickle cell anemia is actually a blood disorder that affects people of African American descent, people from India, couple of folks from Italian -- not Italian. Italy, from Sicily. And I lost a sister to the disease when she was 27 years old and it’s one of the most painful things that you can ever experience. As a kid I spent weeks and sometimes months in a hospital, Yale New Haven Hospital in Connecticut where I’m from and it was during one of these stents in the hospital -- I had been in a hospital for six weeks and outside of my bedroom door, my hospital room door I heard my doctor tell my mom as clear as day Mrs. Cohen, you shouldn’t expect your son to live past the age of 17 because this disease is going to kill him. And I was about 10 or 11 years old at the time and it just stuck with me. To this day I can just -- I can still hear those words, I can still literally see, smell and just feel everything that was taking place in the room. So that’s how much it was cementer in my memory. About two years later my sister had died and as I said she was 27 when she had died and it was just -- out of eight siblings it was just her and I that have this disease, that we’re born with it. so by that time when she died I was 15 and I’m really -- I’m just totally shaken up because I’m still thinking about what the doctor said and I hear my sister had passed away from it and on top of that we didn’t grow up in the best neighborhood. We actually grew up in the worst neighborhood. Now, when you think of Connecticut you’re probably thinking that there couldn’t be any such areas, a bad area in Connecticut but during this time we had the highest crime rate in the nation and we were second in the murder rate in the nation behind Louisiana. So I thought that either I would die from a disease or I would die like so many of my friends at the time, young friends who were in their teens that were dying just from gangs and drugs and just all the other elements that come with growing up in the hood. So that was -- and as you said, when I hit 18 I said wow. This -- okay. Well, maybe there’s a difference here. And it was a few things that lead up to that shift in my mindset that got me to say this is not going to be my destiny. There’s other options for me.

    Nile:                 Yeah. That’s really inspiring. I know it touches me. I’ve had friends that I’ve watched deal with that and it is scary because you just don’t know. And I understand things have gotten better but I’m not sure. Is that true?

    Ty:                   Health wise, yes. Absolutely. Things have gotten better and my neighborhood has changed big time. It’s done a total 360, right. Health wise I have not been in a hospital for two years now.

    Nile:                 Wow.

    Ty:                   Whereas before I would be hospitalized let’s say every six months.

    Nile:                 Wow.

    Ty:                   And the difference is knowing how to cope with things and knowing how to condition not only your mind but your body and how to better understand -- how to train yourself to eat so that your body accepts certain foods and then is able to use those foods to help nourish itself and also to avoid things like stress and just a few other things that can promote a sickle cell anemia attack.

    Nile:                 That is absolutely -- that’s great to know and I really appreciate you sharing that with us. I have to ask you and we may have just got some insight into that. we’re going to talk about obviously your success with Kindle books and what you’ve done and all of that and I think that’s outstanding but with all of that, I always like to know what’s your big why, what is your reason, what has motivated you to teach so many people how to become successful and you’ve been doing it through publishing eBooks on Amazon but what’s that bit why?

    Ty:                   The biggest why for me is probably twofold. Number one, because I want to be able to give someone -- my goal has always been to give people genuine information. Okay. when I first got started with marketing in general one of my first businesses was an offline business where I would sell old Disney windups and GI Joes from the 60s and 70s and things like that and I didn’t have the resources at that time so I would literally take the bus to downtown bridge port and visit the library and pick up copywriting books by guys like Gary Halbert, Gary Bencivenga, Dan Kennedy and just read everything that I could on marketing. So there was no YouTube, right, at that time. There was no Google, there were no -- there were probably seminars but at that time I wasn’t aware of them. Probably couldn’t afford them. So it was a long process for me. And then as things got a little bit better as far as my understanding of being able to go out and get access to resources I started to attend different seminars and events and a lot of the seminars and events that I attended and even spoke at -- excuse my French but a lot of it was BS. I mean, the presenters would sell information that really was a bit outdated or it didn’t work or they had no true knowledge so I said if I ever get into a position to be able to teach people I have to make sure that if I get up on stage or if I get in front of a group or if I get in front of an audience that I can teach those individuals the same information that I would be comfortable with teaching my mother, my wife, my daughter, my son. So I don’t ever want to be in a position where I have to just sell something just for the sake of making money or to present something to someone that is not something that I am legitimately doing. So that’s my why right there.

    Nile:                 And that’s a great why. That actually is much more than I know we expected so I appreciate that. It gives us great insight into obviously why you’re doing things and what your motivation is. So let’s jump into it just a bit here. And we haven’t talked a lot about eBooks so I want to start real basic. I talk about eBooks and I throw the term around. You probably do as well but I know not all of us do that and so just so that we’re all sort of on the same page -- no pun intended since we’re talking about eBooks. But since we’re all on the same page, tell us what your definition of an eBook is.

    Ty:                   Yeah. Absolutely. An eBook is just a digital version of anything that you would want to have more information on or anything that you would want to use to be entertained so just like you would pick up a book, a physical copy of a book like Think and grow rich or the Alchemist or whatever it might be. A Millionaire’s notebook. Those are physical versions but now digital versions -- because of companies like Amazon and even Apple and Barnes and Nobles is even in the game, right. But because of companies like the companies that I just mentioned digital books are becoming more and more popular. So much so that they actually outsell physical books. I was reading a -- there was a piece by Jeff Bezos who’s actually the CEO of amazon.com a couple of years ago and at the time he said that eBooks were outselling physical books two to one. Two to one. And it just shows you the direction that we’re going in which is similar to the direction that the music industry went in, right. Before we used to primarily listen to music in physical formats. We had eight tracks. I know I’m dating myself, right. We had vinyl records, we had cassettes and now how do we primarily listen to music or audio books and things like that? In a digital format. And we’ve got our iPhone, we’ve got our iPod, we’ve got some type of a mobile device that we’re listening to music on and the same thing now applies to books. If you look at individuals at an airport they probably have a Kindle device or some type of a mobile tablet, right. Like an iPad or an iPad mini and they’re just consuming eBooks and they’re reading their eBooks on these devices. So that’s where we’re at.

    Nile:                 As we end the first segment here we’re getting ready to jump into this in a more heavy way so I want you to join us into the next segment. But in the next segment we’re going to talk about how to create an eBook. Obviously we’ve talked what they are. Let’s talk about how to create them. Join us in the next segment.

    Jordan:            Hello and thank you again for joining us. This is Nile’s trusty sidekick and co-host Jordan and I’d like to take a moment to share with you how you can benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you can do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did.

    Nile:                 Hey, thanks for joining us once again. In the earlier segments we got to know Ty Cohen a bit and we talked about what is an eBook, what motivated Ty and if you haven’t listened to that we absolutely need to go back and listen because it was a great foundation there. But Ty what I wanted to talk about in this segment is -- we talked a little bit about the eBooks and we understand the transition. How do we go about creating an eBook because that sounds like it probably has some special formats and special process. What’s the process you teach people to go create an eBook?

    Ty:                   Yeah, absolutely. So there’s actually several different ways that you can create your eBook and it depends on what you’re after, right. And I want to step back for a moment just to briefly, quickly explain why you would probably want to go about creating your own eBook. Amazon who right now is the planet’s largest book store has done something amazing for authors, writers and just individuals who are looking for a way to create a passive income stream. And what they’ve done is they’ve created this platform called the KDP platform and that’s short for Kindle Direct Publishing platform. Now what Amazon has allowed you to do is now they’ve allowed you to take your written material, your content, turn it into an eBook, a Kindle eBook more specifically and make it available to all of their customers, their Kindle readers. And it’s just a great time to be able to go out and do a little bit of research, find out what people are after and create an eBook that will provide them with a solution to a problem that they’re looking to solve or actually even entertain them, right. If you’re looking to go in and create a fiction eBook. So the process for creating an eBook is to -- if you go in the nonfiction realm and nonfiction sells incredibly well especially when you’re creating how to titles. How to create a rose garden. How to go in and redo your back patio. How to buy a car. How to sell a house. If you’re creating a how to title the first thing that you would do is to go in and do some market research and you do that by going on amazon.com and typing in a few keywords that are related to the topic that you’re thinking about publishing your eBook on. And then just go out and take a few minutes and look at some of the eBooks that are selling. You can always tell those that are selling because you’ll see where they’ve got a good number of reviews and then you’ll see where their sales rank is -- it’s lower than 20000. So if you scroll down to the left you’ll see a sales rank number and if it’s lower than 20000 then that’s a good seller. The lower of a number, the better of a seller it is. So that’s the first step is to go in and find out what people actually want because you don’t want to create something that they’re not -- that’s just not going to sell, right.

    Nile:                 Absolutely. But I’d love to stop you because I didn’t understand something there.

    Ty:                   Absolutely.

    Nile:                 But you mentioned it and I’m really interested. What is the sales rank number? How is that derived? I’ve never seen that so I’m unfamiliar with it. I know I’m not alone.

    Ty:                   Absolutely. So Amazon has this algorithm that they use and basically depending on how many units your book sells, your eBook sells a day it will be assigned a sales rank. So if you’re selling -- let’s say if you sell a 100 copies a day which is a pretty high number for someone that’s just starting out, right. So don’t get your hopes up high here if you’re listening. But if you’re selling a 100 copies a day then they’ll assign you a sales rank of about 1500. Alright. That will be your sales rank. If you’re selling like 75 copies a day then you’ll have a sales rank of about 2000. And these numbers are not set in stone because it changes from time to time. But that’s how they calculate their sales rank there because Amazon literally has millions of products that are sold from their site. And it’s just a ranking system.

    Nile:                 So it sounds to me like the sales rank number is how you’re ranking of all the sellers on Amazon.

    Ty:                   That’s right. That’s it exactly.

    Nile:                 Okay, okay. I could understand that.

    Ty:                   And it becomes a game. You do things to help promote your books and to get your sales up and it’s just really exciting. So we were talking about -- I think your question was how do you go in and create your content so --

    Nile:                 Yeah. And you were talking about the market research which is where we got on the sales rank and I interrupted you so we’ll jump in.

    Ty:                   Good question.

    Nile:                 We’ll jump back in together and go through the process now.

    Ty:                   Alright. Awesome question there. So now if you’re going in, you found a topic that you want to go in and publish your eBook around. Let’s say you want to publish an eBook on how to create your -- how to increase your energy levels throughout the day. So the next thing would -- you have two choices. You can either go in and write it yourself, right. Now, when I say write it yourself, some of the individuals that are listening right now may be thinking I don’t have time, I don’t have three, four, five, six months a year to go in and write an eBook. Well, here’s the good news. Your eBooks don’t have to be long. I find that some of the bestsellers are eBooks that are 40, 50, 60, 70 pages. In fact, I never publish anything that’s more than 75 pages. EBooks traditionally of this sort especially nonfiction are shorter than what you would normally find in a book store. They’re shorter than what you would normally find in a physical book so you don’t have to go in and pet 200, 300 pages. So that’s the good news especially if you’re writing this. The other option of getting your eBook created is to hire someone so to hire a ghost writer. Now there’s several different outsourcing sites that you can use to go in and hire a ghostwriter and usually for 50 to 60 page eBook I’ll pay about 150 dollars to have someone write that eBook for me. You can find a ghostwriter on sites like eLance which is E-L-A-N-C-E.com or Guru which is G-U-R-U.com and then there’s another site called Upwork U-P-W-O-R-K.com that I like to use. And I’ve actually hired dozens and dozens of ghostwriters to write eBooks for me over the years, over the last five years actually of doing this and the beautiful thing about this is it’s a win-win situation so you have people that are on these sites that love writing, that are awesome researchers, right. That are great when it comes to grammar and punctuation and spelling and all of the stuff that I’m terrible at and you pay them and they provide you with a finished product. So it’s -- like I said. It’s an awesome win-win.

    Nile:                 I know. I’m drooling at the process. I’m drooling at the process. So we were then talking about after we sort of get the content created, then what? Because I know that there’s some format stuff that goes on but I don’t understand all of it so --

    Ty:                   Absolutely. So once you go to kdp.amazon.com if you’re listening right now you might want to write that down. kdp.amazon.com. That’s Amazon’s -- that’s actually where you can go in and sign up for your Kindle publishing account. It’s free. They don’t charge anything to go in and sign up. once you’re in you’ll see that there’s an area where you can actually upload your eBook so in most cases, nine times out of 10 you’re going to have your finished product returned to you in a Microsoft Word format. Okay. On some of the same sites that I mentioned, you can also go in and hire someone to format this eBook for you. Amazon has specifics when it comes to formatting and it’s -- there’s a ton of different things that you can do as far as formatting. You can upload the Word document as is which I don’t recommend or you can go in and hire someone to format it for you which is very inexpensive. It’s about 20 bucks to do so. You can also find folks on Fiver that will do it for you for about 10 bucks. Fiver is F-I-V-E-R.com and on that site you’ll find folks that have actually formatted hundreds and thousands of eBooks so very specialist in formatting. And the formatting, I actually -- I don’t do myself. I wouldn’t do it unless you have a good amount of time. I would also outsource that as well. And then once you have it formatted the other thing that you’re going to need is a cover. You can find a graphic designer on any of the three sites that I just mentioned as well as on fiver.com as well. And the covers are not expensive either so you can get this entire thing done for just about 200 bucks. Now, the beautiful thing about that is once you make it available on Amazon if it’s a seller because not every single one will be a home run but you can create a monthly residual, recurring income stream. I have eBooks that I published four and a half years ago that are still generating me income every day to this day. So that’s a bit of a process. The first thing is step one, go in, do your market research, find out what people actually want to buy, what they want to learn about, what they want to read, in what ways they want to be entertained. Step two is to go in and create the actual eBook and you can write it yourself or you can go in and outsource it which I would -- I prefer to actually outsource it. And then step three is to actually go in and after you’ve had it formatted, you’ve had your cover created, go in and publish it to your Amazon Kindle Direct Publishing account. And then the next thing is to watch the sales roll in and that’s where the addictiveness of it starts to kick in because for the first three years of me doing this -- I’m not so bad now. I went to a couple of meetings. But the first three years of me doing this, I would literally get out of bed in the middle of the night, login into my Amazon account, hit refresh to check my sales and I’m just looking at the sales coming in and it’s a beautiful thing to wake up in the morning and you’ve made money because someone over in the UK or someone in Australia has purchased an eBook that you’ve made available for sale.

    Nile:                 I have to ask you Ty. Do you mind if we get really personal?

    Ty:                   Let’s do it.

    Nile:                 Yeah. I’m curious about two things. The first thing is the most money you’ve made from an eBook. That may be too personal of a question so if you want to give us a vague answer that’s fine. But I’m curious about that because you’ve told us sort of the process and the investment. So let me ask that question.

    Ty:                   So I’ve got an eBook right now. One single eBook that makes me about 4200 dollars a month.

    Nile:                 That’s not small change.

    Ty:                   No, it’s not. And again, I want to put a disclaimer out there. Not every eBook will do that because I also have some that make me about seven bucks a month. But once you do this and -- the key is the research, right. That’s the key. The key is to find out what people want and then the second thing is to not overcomplicate the process. It really is -- now, there’s a few things in between each of those steps but it really is as simple as doing the research, having your content created and then publishing it. And the reason why it’s that easy is because you’re dealing with Amazon. Amazon is a multibillion dollar company and if you think back to when Amazon first got started. Their initial goal was -- do you remember what their initial goal was Nile or Jordan?

    Nile:                 I really don’t.

    Jordan:            I think it was just to sell books.

    Ty:                   It was to sell books but it was to become the world’s largest book store.

    Jordan:            Oh, that’s right.

    Ty:                   Okay. And you can't do that alone. Like you can't do that with just the published authors that are out there and just the folks that are submitting manuscripts so the way you do that is if someone over there is really smart -- I don’t know if it was Jeff Bezos or if it was sort of his cabinet members, right. But someone said why don’t we just open up our platform to anyone that has content?

    Nile:                 I love this and I know that we’re going to learn a whole lot more about this. This is where you need to hang around, go with us to segment three.

    Jordan:            Hello and thank you again for joining us. This is Nile’s trusty sidekick and co-host Jordan and I’d like to take a moment to share with you how you can benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you can do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did.

    Nile:                 Ty, you’ve been blowing us away with all you’ve told us and I understand that some of your books -- you said it’s as little as seven bucks a month. I suspect some of the books it’s as little as zero but you’ve also encourages us where you’ve had some books that have been making thousands a month.

    Ty:                   Absolutely. I went from nothing to 50000 dollars on average. Now I do between 40000 to 50000 a month especially during the holidays. You’ll see those numbers shoot up. And it’s been a journey but it’s something that if you get involved and you stick with it and you make that first sell. The first sell is all that’s required. Then you’ll see the possibilities.

    Jordan:            I’ve got a question for you. Actually, I have two for you Ty.

    Ty:                   Let’s do it.

    Jordan:            Early on in segment one you mentioned picking up some marketing books and then you went about mentioning as far as I’m concerned the holy trinity of direct marketing Gary Halbert, Gary Bencivenga and Dan Kennedy. We didn’t stop Ty by the way to let our listeners know what kind of huge gold nugget that is right there. I mean, we want to talk about using anything that those guys read as a bible. I do that all the time. I think those are incredible, incredible copywriters. My question is do you -- how much of their influence do you include when you are actually building the actual content of your books? I mean, they’re sales copywriter guys and I think most people without really knowing who they are and what they’re about they’d say okay. Well, great. You can use them to sell but can you really use their techniques and their strategies to actually write the content? I’m curious.

    Ty:                   And that’s a great question. I love that. No one has ever asked that so I can tell that I’m talking to someone who really loves marketing, right. And I love that. But as far as the actual content, no. I don’t use any of their techniques to write the content. But where I do use their techniques is in writing the title for my eBook, right. Because your title has to be something that’s attractive, it has to be something that stands out to a degree without being just totally overblown. It has to be something that answers the questions that your prospects are subconsciously asking themselves in their head, right. when we’re looking at these eBooks on -- when we’re looking at something on Amazon or when you’re just shopping in general online you don’t know this but you’re looking for something specific and it’s the title or it’s something about that item that you click onto and you ultimately buy that has grabbed your attention. So it might be the title, it might be a description and the description is basically sales copy so that’s where I’ll use a lot of these principles. In the title and then in my eBooks’ descriptions. I’ll go in, I’ll use bullet points, I’ll use some of the _____42:31 principles. Attention, interest and things like that. And then I’ll just talk about how the prospect is going to feel after they’ve read this book, what can they accomplish, what can it help them with. So you start to inflict those emotions. You get the emotions involved there so if they’re at the point where they say okay. This is definitely what I want. And then you’ve got to back that up by making sure that the book actually delivers on what you’ve written in that description, right. what you’ve written in that sales copy because if not Amazon has this amazing review system where if your book doesn’t match up to what’s written in the description you’re going to get negative reviews. But if it does match up you’re going to get positive reviews and the more positive reviews, the more sales you’re going to get because people are going to look at those reviews and they’ll say this is awesome. This is what I’m looking for. Most of my purchases when I buy on Amazon -- I bought a USB extender today and I bought it based off of the reviews. It had like 3000 four and a half star reviews and I’m like this has to be good.

    Jordan:            Man, that’s great. All of that is just solid, solid great advice. So speaking of sales copy and how you actually write your description I’m curious and maybe I’m jumping ahead a little bit Nile. I’d like to know how you promote your books.

    Ty:                   So here’s the things. I don’t put -- and I want everyone that’s listening including you and Nile -- Nile and Jordan. I don’t put a lot of time, I don’t put a lot of money into any one eBook unless I know it’s going to sell. So with that said, I don’t go in and market and promote them until I see where I’ve gotten at least 10 sales. Alright. Because at that point, if I get 10 sales I know that I can get 10000 sales. It’s just a matter of me making it available, me making more people aware of it.

    Jordan:            Wow.

    Ty:                   And that’s it. And then what I’ll do is I’ll go in and start using some Facebook advertising and that’s probably -- at this point that’s the most what I do. And I actually just started using Facebook advertising about a year ago. Before that it was all internal. I mean, all of my sales just came directly from Amazon because Amazon -- they’ll promote your eBooks especially if it’s something that’s selling. If it’s something that has a demand you’ll see where -- and you guys have probably noticed this, right? When you go to Amazon, you buy one item and it’ll say people who purchased this item also purchased -- so Amazon will start to promote your books and that way they’ll send folks that buy eBooks that are of similar content, emails and they’ll say we noticed that you purchased this book. Here’s something else that you might be interested in. so up until last year I really didn’t do any marketing outside of Amazon.

    Nile:                 So do you currently work exclusively with Amazon? Do you use any of the other eBook publishers or do you just stay with Amazon?

    Ty:                   Great question. I do. I actually do publish to Barnes and Nobles NOOK platform and Smash Words as well but that’s only again after I’ve gotten 10 sales. Can I share something with you that I think will be pretty beneficial to your listeners?

    Nile:                 Oh, absolutely. I mean, we’re all hanging off the edge of our seats waiting for it so yeah.

    Ty:                   Awesome. So here’s the process, right. Again, I said I don’t like to put time and too much money -- I’m a -- I hope this doesn’t offend anyone. I’m a black Jew. Alright. My name is Ty Cohen. Alright. So I hustle like hell and I save like hell. Alright. So the black part hustles, the Jewish part is the saver, right. So I like to make sure that I’m not just throwing money away and I think everyone that’s listening should do the same thing. So with that, you don’t put a lot of time, a lot of effort into this stuff until you know that you’re going to get a seller. Now, once you get 10 sales, right. And I like to say 10 sales within a one month period. That’s pretty lenient because it takes time for your eBook to get into the system and for it to get visibility. But once you get those 10 sales then you can open up the floodgate. Alright. The next thing I do is I start promoting it using Facebook ads. And again, I’m very, very cautious with how much money I spend, right. I’ll set my daily budget to about three bucks initially a day. I’ve made a mistake of setting my daily budget to a 100 bucks, 200 bucks a day when I first started and it was just a nightmare so you don’t want to -- I’ve made the mistake already. Just don’t follow my path in that regard. The next thing I’ll do is once I start to get about a 100 sales, right. I’ll have the eBook translated into other languages so Spanish, right. I might have it translated into French and there’s a few other languages. But I always start with Spanish first. And then the next thing I will do is I’ll then have it turned into an audio book version and you can make that available on Audible and that’s a whole another call. And then the next thing I do is I’ll use Amazon’s sister company which is called Create space and I’ll turn an eBook into a physical book. So now, why am I doing this, why am I turning it into an audio book, why am I translating it into Spanish and why am I turning it into a physical book? Because if you have the interest in new digital book, you best believe that there’s folks that are Spanish speakers and they don’t know how to read English, right. And they want to buy that book too but they just can't because you’ve just made it available in English. You best believe that there’s folks like myself who -- I’ve got about 400 audio books on CD that are around here that drives my wife nuts because I just don’t have the time to read physical books, right. So if you don’t have an audio version of it then you’re losing out on those folks. If you don’t have the physical version of it, you’re losing out on folks like my wife who just loves to read physical books. She won't read a Kindle book, right. And I know a lot of this can sound like it’s a lot and it could be overwhelming but each of these steps are actually very easy to do. You can do each of these in a day, right. And it’s just an awesome way to continue to add onto those income streams. I would never have an eBook that’s selling and is doing well without adding the other components onto it because it’s just -- you’re just missing out on money that’s just sitting there for you to take it.

    Nile:                 That sounds like when you’ve found where the fish are and they’re biting you want to make sure you put more lines in the water and give them more things to bite on.

    Ty:                   I love that. That’s exactly that. I’m going to steal that and I’m going to use that as Ty Cohen original.

    Nile:                 Ty Cohen original inspired by -- there you go. Well, I appreciate that. I’ve looked at a number of links that you have on your website and your website will be shared out on our social media business hour page as well as our Facebook page. It’s episode 120. But you’ve got a lot of great things. You’ve got great training, you’ve got some YouTube videos and all of that that we will also share links for. But I’ve got one final question I want to ask because we’re getting close to Halloween. A lot of people are going to listen to this right at that time or maybe even over the Halloween holiday. Do you do seasonal books just out of curiosity?

    Ty:                   I do not.

    Nile:                 So that’s something you don’t do. I know some people that have been successful with that. I was just very curious. There are people that specialize in that.

    Ty:                   Yeah. There are. And there’s a lot of money that could be made in seasonal books. I mean, the Christmas stuff, the cook books and -- I mean, it’s just a ton of things that are out there, right. But so I don’t publish books that deal with fads, right. And I don’t publish books that are seasonal because I want to make sure that the effort that I put in is going to generate me year round profits.

    Nile:                 I love that. I love that. All the way around the year.

    Ty:                   That’s right.

    Nile:                 Well, I know that you’ve got a special offer for us. We’ll have the link shared up for the special offer. Just go to socialmediabusinesshour.com remember again this is episode 120 where you’ll find all the details but share with us this great special offer you have. I can't wait to hear.

    Ty:                   Absolutely. I have a program called Kindle Cash Flow in which I share this entire system. I mean, I share everything. Whether you’re someone who’s totally new to it the way I was when I first got started or you’re someone who may already have a few Kindle eBooks that are up and they’re just not selling the way that you anticipate them selling or if you’re someone that’s even more advantaged and you’re already doing well. You’re making five, six, seven, 10000 dollars a month doing this. This program that I put together has actually taken everything that I’ve learned, everything that I’ve studied and it’s just totally, totally just one package. And why I put this together. When I first put it together I said to myself -- my daughter as 14 at the time. She had just turned 14. And I said I want to be able to structure this thing in a way that my daughter Maya -- that’s her name, Maya. Would be able to take the course and without coming in my office and bugging me and saying dad, how do I do step six, how do I do step seven. Be able to take the course and follow along. So you get to actually look over my shoulder and you watch on my screen as I do things and you see what I do and why I do it. The rhyme and reason behind it. So I put this course together in that manner so that Maya could take it and get results and it’s actually worked. I’ve taught it to just literally thousands and thousands of people. We actually have close to 700 members in our Facebook group, our private Facebook group for members only and we’ve got folks in there that are doing 20000 dollars a month. I’ve got a guy Darren Devery who’s one of my students. He’s -- Darren’s about 67 years old. I’m really proud of him. He’s from Perth from Australia and he’s just killing it. And then we’ve got folks that are just total beginners that have just come on board and they’re just finding their way. And it’s an awesome place to come in and ask questions and get updates when things are updated. So with that said, that is the entire program and for your listeners, for the social media business hour listeners I’m going to give anyone that wants it 50 percent off of the original retail price that I normally sell this program for.

    Nile:                 Man, that is absolutely awesome and really we can't thank you enough Ty. You have shared just extremely valuable content and I know that I’ve learned a whole bunch. I know that I’m not alone so I want to thank you for joining us but to the listener, I want to thank you too. Hopefully, you’ve learned a few new ideas or concepts, maybe you were just reminded of a few things you already know but you haven’t been doing to improve or grow your business. Our desire is that you take just one of the things that you learned or were reminded of today and you apply it to your business this week. We know that a small change can make a big difference and I’m committed to bringing you at least one new idea each week that you can implement. So go back and identify just that one small change that you can make and see what a big difference it will make for you. So until next week, this is Nile Nickel. Now, go make it happen.

    Woman:          Social media business hour is powered by linkedinfocus.com. For show notes, updates and to pick up the latest tips and tricks head over to socialmediabusinesshour.com. Until next time. Thanks for listening.

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    Weblinks:

    Twitter: @TyCohen
    Instagram: @CohenTy
    Periscope: @TyCohen
    Meerkat: @TyCohen
    Linkedin: Ty Cohen
    Pinterest: pinterest.com/tycohen
    Website: www.tycohen.com/

Direct download: SMBH_120_-_Ty_Cohen_-_Final.mp3
Category:SMBH Weekly Episodes -- posted at: 8:00pm EST