CategoriesSMBH Weekly Episodes
Mon, 7 December 2015
Sales Funnel Basics Is where we start in this jam-packed interview, but we cover the gambit with sales psychology, sales copywriting and how to implement a sales funnel system using social media.
How Should A “Sales Funnel” Be Defined…
Aaron defines the term “Sales Funnel” as a step by step process, for attracting the right people to your business, enables you to build a relationship with them and eventually, sell your products or services to them. The word funnel is used, because it is designed like a physical funnel: It has a wide top and narrows toward the bottom.
Ideally, when a sales funnel works, you can put a bunch of leads in the top, build a relationship with them in the middle and then turn them into customers. A good sales funnel does a number of things for your business. One of those things is prequalify your customers. To get through the funnel, these customers will have the ability to buy your products and services – otherwise, they wouldn’t have made it through your funnel.
How To Create An “Intentional” Sales Funnel
As an entrepreneur, you realize, that every business has a sales funnel. According to Aaron, a great sales funnel should be intentional. The goal is to build it and watch it work on its own. Below are Aaron’s incredible tips on how you can create an intentional sales funnel…
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Aaron’s Inspirational Story: How He Got So Interested In Sales Funnels
After his undergraduate degree, Aaron started a business with high hopes that it will be successful but sadly, it failed. After a couple of years, he started again with a second business and this time, he succeed in a big way. As a result, he became fascinated with this experience and wanted to figure out what happened. Why did he failed on his first business and succeed on the second?
This led him to pursuing a MBA. He wanted to research deeper into business and discover the different strategies that goes along with it.
While Aaron was writing his thesis and looking at all of the business strategies, he realized, it was all theoretical and academic, he couldn’t find a business strategy based on experience that was connected to the real world. He was looking for a specific, real, strategy where he could create actionable steps and build his own marketing systems.
Aaron ended up inventing his own sales funnel strategy. Many people he knew heard of sales funnels, but never exactly knew the power of them or how they worked.
His goal was that he want to take the sales funnel concept one step further.
He wanted to help people become aware of sales funnels and in turn, use them in their own businesses. Aaron knew it couldn’t be just a theory, but something that he would implement in real life and help other business owners grow their businesses.
The Greatest Myth About Sales Funnels
The greatest myth or misunderstanding about sales funnels according to Aaron is…
“Throwing a whole bunch of marketing at the wall. Then, whatever sticks, that’s how you’re going to grow your business…”
This strategy is commonly called as the “Dump Truck” or “Shot Gun” approach. This is when business owners will try to market to as many people as possible. They don’t use just one sales approach – they try a whole bunch of stuff in the hopes that “something” will work.
It is the same mindset that many people have, “You have to spend money to make money”.
While that may be true, a well-constructed sales funnel will target only a few good, solid channels (or leads). By targeting your message, you can integrate your sales funnel effectively.
Aaron believes, this second approach will make your marketing much easier, more effective and less expensive.
How Is Copy-writing Involved In Creating A Sales Funnel?
Copy-writing occurs in all sorts of areas within the sales funnel. You need it for the following:
Anytime you use copy-writing, your focused goal should be: To use the power of copy-writing for moving people from one step in your funnel, to another until they’ve reached the last step…which is the sale.
How To Design Your Sales Funnel With Social Media
Aaron likes social media because it plays on four different parts of his Sales Funnel
Why Does Social Media Play Such A Big Part In Aaron’s Sales Funnel?
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Aaron’s Formula For Creating Great Headlines
After years of study, Aaron shares his time-tested Headline formula…
Aaron is uses his own proprietary system, that he build from all the years of his experience, mentoring from others and his formal education. Most importantly, he reminds us that while writing headlines, you first, have to know your target market.
Below is Aaron’s 5 step process for writing terrific headlines…
Aside from his top 5 list, Aaron offers another piece of advice: We should always try to incorporate sales into our writing. We should always have a call of action that will led to that sale you are aiming for.