CategoriesSMBH Weekly Episodes
Tue, 18 August 2015
[audio mp3="http://socialmediabusinesshour.com/wp-content/uploads/2015/07/Liane-Caruso-Final.mp3"][/audio] A marketing communications specialist with twenty years of experience ranging from strategy to design to execution, Liane Caruso launched Limelight Marketing Consultants in 2009. This well-respected Tampa-based firm was singularly committed to the establishment of meaningful campaigns that connected clients with their customers and prospects by powering brand awareness. Limelight expanded rapidly with the addition of in-house specialists in design, demographics, branding, social media management, and content marketing. The second phase of the expansion included the addition of SEO and SEM digital marketing strategists to develop cohesive, research-based approaches to further client initiatives. In 2015, Liane merged Limelight with The CRUSH Agency out of King of Prussia, Pennsylvania; the company responsible for supporting the franchise marketing needs of new and established businesses across the country. Now responsible for managing the recently formed agencys creative and marketing teams while identifying proficiencies and efficiencies in budgeting, planning and strategy, Liane oversees the creative process; ensuring quality control and marketing planning are in place for the clients and for the agency.
A lot has happened since I launched Limelight Marketing Consultants back in 2009. After a comparatively short time in business I had the latitude to add an intern who soon became a trusted employee. That led to hiring more employees, and then even more employees. Now I am proud to say our new office space is brimming with exceptional professionals. Late last year a golden opportunity arose to merge with a Pennsylvania-based firm that specializes in franchise marketing. Long story short, we have officially joined forces into one crazy-talented team! Our new name is The CRUSH Agency, and I will serve as President of the entire agency with two locations in Tampa, FL and King of Prussia, PA. Marketing Communications specialist with an emphasis on social media marketing and management, workshops and presentations, training and consulting. Equally passionate about creating brand identities, developing content for all marketing initiatives, and internet marketing through a collaborative effort. Specialties: Social Media Management & Training, Branding and Brand Identity, Interactive and Online Marketing for brands, products, services of all sizes. Experience in franchise marketing.