Social Media Business Hour with Nile Nickel (general)

Hailing from the land of Paul Bunyan, wooded trees and lakes for miles, Tena’s big personality + aptly given nickname ‘Tena-talks-a-lot’ sent her searching for more. After spending some time in the big city with a “big girl job” Tena quickly realized that the cubicle life wasn’t for her. With a little nudge from her husband she founded tena.cious, a social media + graphic design firm, and effectively launched herself as a brand with a career that makes room for all her passions.
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Despite starting off as a company of one, Tena has built a team of amazing women who have supplied the resources + woman power for her to pursue a legacy outside of solely running a business. Tena is a social media expert and accomplished speaker + trainer on all things social. Her love of twitter, training and talking + her social rock-stardom has made her known for building connections both online and off.
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Her experiences as a mom of three, business owner and leader within her communities makes her a strong advocate of customer focused, loyalty and relationship based sales. Tena believes in creating a strong brand presence for your business and with a heart as big as her personality, her raving fans + the size of her CLIQUE grows daily.

Direct download: SMBH_65_Tena_Pettis_brk_12-23_to_12-26.mp3
Category:general -- posted at: 3:00am EDT

Social Media Brand Strategist, Business Consultant , and Speaker, Karen Yankovich is the CEO of Dimar e Group, LLC. Having “been there and done that” i n the arena of losing (and then re-finding) a focu sed approach to business and life, Karen now offer s coaching and consulting for entrepreneurs. Her u nique specialty blends her “get it done” attitude with a passion for soulful living in her personal services and online workshops.

Social Med ia and LinkedIn Evangelist, Karen guides entrepren eurs to creating wealth by combining smart busines s practices with simple proven systems that develo p and maintain strong customer relationships. She offers results oriented and expert Conversational Marketing strategies that position her clients to bring in instant results. Karen’s background inclu des over twenty years in the fields of information technology, marketing, and customer relationships , making social media her ideal niche. 

Direct download: SMBH_64_Karen_Yankovich_brk_10-50_to_10-53.mp3
Category:general -- posted at: 3:00am EDT

Entrepreneur Magazine has said - When it come to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today’s entrepreneur.

We are very fortunate to have Jeff Herring – The King of Content Marketing with us to show how to unleash and cash in on your content over and over again.

Jeff has been building his own businesses with Content Marketing since 1994. With his exclusive Content Marketing strategies, Jeff has fast become a Living Legend of Quality Traffic Generation.

Jeff has long been the “behind the scenes” guy creating Direct Response Content for many top internet marketers and business leaders,with clients such as Dan Kennedy, Alex Mandossian and others.

Jeff is going to show you a simple yet powerful system for creating prospect & profit pulling content in 20 minutes or less…

Here’s what Chris Bloor of Australia said about Jeff after he was a guest on his recent telesummit:

“I can honestly say that in the 12 years I have been online, I have NEVER had anyone leave me wanting more and more of their content than Jeff did in the time he was sharing with me.

I love the feeling you get as you listen to someone and it hits you… “This is going to make a huge difference in my life! I won’t be the same after this…”

Direct download: SMBH_62_Jeff_Herring_brk_10-19_to_10-22.mp3
Category:general -- posted at: 12:00pm EDT

John Walters is an extraordinary tax expert.

Unlike many Certified Public Accountants who are only allowed to work in their particular state, John is an Enrolled Agent (E.A.).

This means, John has been licensed by the federal government to help people with their tax problems, anywhere in the United States.  Specializing in getting his clients more money back at the end of the year, John creates a customized tax strategy for every single one of his clients.

John is not a typical “accounting guy”.  He uses his unique understanding of business and marketing, to help his clients come up with business strategies that work for them.

Direct download: SMBH_John_Walters_final_01.mp3
Category:general -- posted at: 12:07pm EDT

Jason Hartman has been involved in several thousand real estate transactions and has owned income properties in 11 states and 17 cities. His company, Platinum Properties Investor Network, Inc. helps people achieve The American Dream of financial freedom by purchasing income property in prudent markets nationwide. Jason’s Complete Solution for Real Estate Investors™ is a comprehensive system providing real estate investors with education, research, resources and technology to deal with all areas of their income property investment needs.
The United States offers nearly 400 distinct and diverse markets while most media pundits characterize the “housing market” as if it were a single entity. We realize they do this to cram a cogent comment into a simple sound bite. Real estate cannot be described that simply. It’s just not accurate. There is NO such thing as a United States real estate market. However, there IS an Atlanta, Georgia or a Dallas, Texas real estate market. To that end, we at Platinum Properties Investor Network scour the entire country with an “Area Agnostic™” approach and select the most suitable and sensible markets to recommend to our investors so they don’t waste countless hours doing it themselves. Through our podcasts, educational events, referrals, mentoring and software to track your investments, investors can easily locate, finance and purchase properties in these exceptional markets with confidence and peace of mind.

Direct download: SMBH_Jason_Hartman_sm.mp3
Category:general -- posted at: 12:00pm EDT

EntrepreneurOnFire is a top ranked, 7-day a week business podcast, hosted by John Lee Dumas, interviewing today’s most successful and inspiring Entrepreneurs.

John shares the journey of his guests, highlighting a failure and lessons learned, an AH-HA moment and the steps taken to turn that moment into success.

Since EntrepreneurOnFire’s launch in September of 2012, John has interviewed Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Tim Ferriss, Chris Brogan and over 500 inspiring Entrepreneurs.

Direct download: SMBH_57_John_Lee_Dumas.mp3
Category:general -- posted at: 4:32pm EDT

Having served as the Executive Director of the Florida Venture forum for nine years, Robin helped attract $1.2 billion in capital for fund emerging growth companies throughout the state. Many of these companies were based in Hillsborough County, providing jobs and career opportunities for many.

As a serial entrepreneur, Robin knows that timing is critical for a community. We must innovate in Hillsborough County. We must have the visionary leadership to tackle some of area’s challenges, and we must count on the experience of a proven business person to position in the global economy.

Robin Kovaleski Lester, a serial entrepreneur, comes by her interest in job creation, economic development and sound business practices as a result of her years of experience. She has started, run and sold three firms and is now managing partner of Florida Growth Partners, a consulting firm that links emerging growth companies to sources of capital across the globe, helping them gain access to capital for continued growth and job creation.

Prior to founding Florida Growth Partners, she was executive director of the Florida Venture Forum, where she helped raise more than $1.2 billion in venture capital to fund Florida-based companies. During her tenure, she grew the organization by more than 88 percent, making it one of the Top 10 Venture Capital Conferences held annually in the United States. She also has extensive experience with publicly-traded companies, having served as investor relations officer at two Florida-based companies, SYKES (NASDAQ:SYKE) and BREED Technologies (NYSE:BDT).

Direct download: SMBH_52_Robin_Lester.mp3
Category:general -- posted at: 12:07pm EDT

Nick is the owner of Tech Nick Creative, a web marketing company in Minneapolis, MN. At night, he dreams about social media, web design, blog strategy, and other ways to help small and medium companies grow using the web. Nick is a speaker and instructor on social media strategy, teaching a course on the topic at Century College, Argosy University, and North Hennepin Community College.

Nick is the coauthor of  the book

Shout In The Right Direction: Target Your Audience and Amplify Your Voice on the Web.”

Nick RosenerThe book presents a “More Focus, Less Noise way of thinking about your marketing.”

So have you ever wondered why do some businesses fizzle on social media, while others consistently pick up thousands of followers? The companies that are most successful online have learned to Shout in the Right Direction.

Today, it’s no longer enough to hope that you are reaching the right people on the web, you have to know. The National Institute for Social Media calls Shout in the Right Direction “a must read for entrepreneurs and small business owners,” mentioning that it provides an “easily understandable rationale for approaching the marketing planning process.”

Written for small business owners, managers, and digital marketers, this book gives readers:

  • A simple and easy-to-follow approach for making a marketing plan that delivers results.
  • Innovative strategies for leveraging social networks to generate business.
  • Creative ways to develop messages that resonate with audiences.

Eric and Nick have distilled years of research, consulting, and practical experience in digital marketing strategy into this practical and thought-provoking guide to small business marketing.  I strongly recommend picking up a copy of Nick’s book for some great new insights into Social Media Marketing
Here’s the Link: http://nickeltips.co/1ka3q9C

Direct download: SMBH.EP48.FEATURING.NICK.ROSENER.mp3
Category:general -- posted at: 12:34pm EDT

We live in a society that is predicated on getting ahead by any means necessary. The ever-shrinking job market has put many individuals in positions to do the things they never thought would be needed. Consequently, all these issues have led new applicants to lie on their applications, with the hopes of getting ahead. This is not only morally unacceptable, but can cause you irreversible harm when it comes to your reputation. <strong><em>What most people do not realize is that we live in an information era, and recruiters can access any piece of information if they know where to look.</em> </strong><strong>
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Even as it has become so much easier for employers and recruiters to learn more about you, <strong><em>some studies have indicated as much as 35 percent of resumes contain some form of deceptive past employment information. This is true on Social Media profiles like LinkedIn.

Direct download: 060214_KXL_Job_Application_Lies_2.mp3
Category:general -- posted at: 11:42pm EDT

We live in a society that is predicated on getting ahead by any means necessary. The ever-shrinking job market has put many individuals in positions to do the things they never thought would be needed. Consequently, all these issues have led new applicants to lie on their applications, with the hopes of getting ahead. This is not only morally unacceptable, but can cause you irreversible harm when it comes to your reputation. What most people do not realize is that we live in an information era, and recruiters can access any piece of information if they know where to look.

Even as it has become so much easier for employers and recruiters to learn more about you some studies have indicated as much as 35 percent of resumes contain some form of deceptive past employment information. This is true on Social Media profiles on sites like LinkedIn.

Direct download: 060214_KXL_Job_Application_Lies_1.mp3
Category:general -- posted at: 11:11pm EDT