Mike shares with us some great strategies and the latest social media platforms he uses with great success for marketing large AND small businesses.

  [audio mp3="http://socialmediabusinesshour.com/wp-content/uploads/2015/08/Mike-Sallander-Final.mp3"][/audio]   Mike Sallander is a serial entrepreneur with online businesses dating back to his high-school years. Although he started his entrepreneurial journey as a high school years. Although he started his entrepreneurial journey as a high school dreamer, he has emerged as a leader in the digital agency industry, co-founding the world-class web agency Chicago Digital and running the Business Catalyst App Store in collaboration with Adobe. He is a unique problem solver who enjoys helping businesses and developers alike.  

Website Links:

http://www.chicagodigital.com http://www.linkedin.com/in/mikesallander

Related Books:

Former Good Morning, America field producer, local NBC & ABC news producer and current video marketing storyteller & teacher, Mary Jo Cranmore helps her coaching, consulting and entrepreneurial clients to tell their stories effectively to attract new local and on-line clients.

For the past 6 years, Mary Jo has built four television shows, countless YouTube Channels and video content for clients around New England, including Health New England, Hampden Bank, Yankee Magazine, Plotkin Commercial Realty, Juliano’s Pools, The Kennebunkport Resort Collection and The Spelman & Johnson Group,

Through a program called "Bottle Your Brilliance", a mix of storytelling and client attraction "pull" marketing methods, Mary Jo's video production and marketing programs teach these experts to breakthrough their blocks to video, leverage their knowledge and create content their clients crave.

Between the media career and her current video marketing practice, Mary Jo also worked as Client Service Director for a large, international marketing agency and her clients were Discovery Channel, Kraft Foods, Ann Taylor and Verizon.

  Listen to former Good Morning America field producer, local NBC & ABC news producer and current video marketing storyteller & teacher, Mary Jo Cranmore as she provides video marketing tips. Her program Bottle Your Brilliance has helped 1000's of entrepreneurs to create and use video as a powerful client attraction tool. You will not want to miss her insights and simple to implement tips to help you better use video in your marketing! From her experience as a former Good Morning America field producer, local NBC & ABC news producer and current video marketing storyteller & teacher, Mary Jo Cranmore helps her coaching, consulting and entrepreneurial clients to tell their stories effectively to attract new local and on-line clients. For the past 6 years, Mary Jo has built four television shows, countless YouTube Channels and video content for clients around New England, including Health New England, Hampden Bank, Yankee Magazine, Plotkin Commercial Realty, Juliano’s Pools, The Kennebunkport Resort Collection and The Spelman & Johnson Group, Through a program called "Bottle Your Brilliance", a mix of storytelling and client attraction "pull" marketing methods, Mary Jo's video production and marketing programs teach these experts to breakthrough their blocks to video, leverage their knowledge and create content their clients crave. Between the media career and her current video marketing practice, Mary Jo also worked as Client Service Director for a large, international marketing agency and her clients were Discovery Channel, Kraft Foods, Ann Taylor and Verizon.

Special Offer:

I offer free, 30-minute video strategy sessions for your business and special offer right now - a $129 crash course in YouTube for entrepreneurs.

Website Links:

http://www.linkedin.com/in/maryjocranmore http://www.youtube.com/c/MaryJoCranmore http://www.clientcyclemarketing.com

Related Books:

John Warrillow is the creator of The Value Builder System, a statistically proven methodology for improving a company's value by up to 71%. 

He is also the author of The Automatic Customer: Creating a Subscription Business in Any Industry and Built to Sell: Creating a Business That Can Thrive Without You.

As any business knows the lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers.

These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).

According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.

Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come.

As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business.

Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including:

• The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling.com, and DanceStudioOwner.com offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information.
• The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services.
• The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site.

This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business.

Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

World-changing with words is the manifesto of Creative Custom Writing, Inc. Sarah Grear is a creative copywriter, speaker + published author. Her focus is on helping entrepreneurs turn online lookers into buyers by making an emotional connection with persuasive writing.

Along the way Sarah has been a speaker at Social Media Week Los Angeles and her work can be found in a National Public Radio ad campaign, Open Places Travel Blog + Los Angeles Fashion.

When she’s not hosting live Unleash Your Voice workshops giving entrepreneurs the time + space to write their own website content she is holding online writing classes that have been taken by over 150 people in more than 15 countries. Wherever she goes her mission is to help entrepreneurs reveal their greatness while amplifying their voice.

Robbie Kellman Baxter created the popular business term "Membership Economy" and is the author of the McGraw-Hill book by the same name. She is the founder of Peninsula Strategies LLC, a strategy consulting firm. The Peninsula Strategies website is www.peninsulastrategies.com. 

Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as well as smaller venture-backed startups. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. 

Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer. 

As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. 

Robbie has been quoted in or written articles for major media outlets, including CNN, Consumer Reports, The New York Times and the Wall Street Journal.

Robbie Kellman Baxter created the popular business term "Membership Economy" and is the author of the McGraw-Hill book by the same name. She is the founder of Peninsula Strategies LLC, a strategy consulting firm. The Peninsula Strategies website is www.peninsulastrategies.com.

Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as well as smaller venture-backed startups. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries.

Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer.

As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities.

Robbie has been quoted in or written articles for major media outlets, including CNN, Consumer Reports, The New York Times and the Wall Street Journal.

Get the secrets to creating affluence from a successful business woman who was once, just a wide eyed little girl growing up around millionaires.  Listen to the simple strategies for creating affluence that even a child can understand.  There are only three types of personalities on the “Affluence Wheel” – Which one are you?

How does money define, and narrow or expand our view of whats possible for us? Alison Pena grew up rubbing elbows with millionaires. She saw that limitless opportunity and limitless possibility aren't just about money, but affluence. Affluence is seeing all the possibilities around you. And having the faith, confidence, and skills to go after them. The myth is that affluence is for the lucky or rich. Alison consults with entrepreneurs and businesses, unlocking their affluence code mindset and actionable strategies for sustainable affluence.

Diane Gardner, Your Tax Coach, is a Quilly Award recipient and the best-selling author of Stand Apart and Why Didn’t My CPA Tell Me That? She recently released her fifth book, Stop Overpaying Your Taxes!  11 Ways Entrepreneurs Overpay and How to Stop It Now!

Diane specializes in saving small business owners between $5,000 and $50,000 per year in 60 minutes or less through proactive tax planning. To date she has saved over $417,000 in tax for her clients.

She is a licensed Enrolled Agent (EA), which allows her to prepare income tax returns and to represent taxpayers in all fifty states. Diane is also a QuickBooks Pro advisor, an Accredited Tax Preparer (ATP), and a Certified Tax Coach (CTC).  Certified Tax Coaches are an elite group of professionals who focus on helping businesses and individuals pay the least amount of tax that is legally possible.

Diane has worked hard to make her businesses stand apart from other accounting and tax professionals by specializing as a tax coach. Her personal goal is to make sure business owners are not overpaying their taxes, by utilizing proactive tax planning.

Her clients also benefit from her coaching and mastermind groups. She is the leader of the Business Breakthrough Mastermind Group, which meets in her hometown of Rathdrum, Idaho and her Get Off the Wheel virtual masterminding and coaching program.

When Diane isn’t busy working with business owners, she is a devoted wife, mother, and grandmother. Her toddler grandson, Braden, is a very important part of her life, and she is fortunate to be able to spend quite a bit of time with him.

Diane is quite active in her church and serves on the board of the Twin Lakes Friends Camp, which offers summer camping programs for kids. She is also active in her community and in several local Chambers of Commerce.

For more information about any of the information Diane has presented, you may reach her by calling

Diane Gardner the Mad Marketing Accountant

Diane Gardner, Your Tax Coach, is a Qub illy Award recipient and the best-selling author of Stand Apart and Why Didn’t My CPA Tell Me That? She recently released her fifth book, Stop Overpaying Your Taxes! 11 Ways Entrepreneurs Overpay and How to Stop It Now! Diane specializes in saving small business owners between $5,000 and $50,000 per year in 60 minutes or less through proactive tax planning. To date she has saved over $417,000 in tax for her clients. She is a licensed Enrolled Agent (EA), which allows her to prepare income tax returns and to represent taxpayers in all fifty states. Diane is also a QuickBooks Pro advisor, an Accredited Tax Preparer (ATP), and a Certified Tax Coach (CTC). Certified Tax Coaches are an elite group of professionals who focus on helping businesses and individuals pay the least amount of tax that is legally possible. Diane has worked hard to make her businesses stand apart from other accounting and tax professionals by specializing as a tax coach. Her personal goal is to make sure business owners are not overpaying their taxes, by utilizing proactive tax planning. Her clients also benefit from her coaching and mastermind groups. She is the leader of the Business Breakthrough Mastermind Group, which meets in her hometown of Rathdrum, Idaho and her Get Off the Wheel virtual masterminding and coaching program. When Diane isn’t busy working with business owners, she is a devoted wife, mother, and grandmother. Her toddler grandson, Braden, is a very important part of her life, and she is fortunate to be able to spend quite a bit of time with him. Diane is quite active in her church and serves on the board of the Twin Lakes Friends Camp, which offers summer camping programs for kids. She is also active in her community and in several local Chambers of Commerce.

For more information about any of the information Diane has presented, you may reach her by calling

(800) 841-0212 or (208) 687-0508 or by going to her Web sites: www.AdeptBusiness.biz www.TaxCoach4You.com

Books:

Obamacare Survival Guide

www.taxcoach4you.com/books/obamacare-survival-guide/ 10 Most Expensive Tax Mistakes That Cost You Thousands! www.taxcoach4you.com/books/tax-mistakes/ Stop Overpaying Your Taxes! 11 Ways Entrepreneurs Overpay and How to Stop It Now www.taxcoach4you.com/books/stop-over-paying-your-taxes /

Andreea Ayers is the CEO and founder of Launch Grow Joy & Get Media Happy, the go-to source for top editors and bloggers seeking product-based news stories from media-ready entrepreneurs.

Her mission? To make PR less intimidating for those entrepreneurs who can’t afford a monthly retainer fee for a professional PR firm.

Andreea opened her first product-based business selling inspirational t-shirts in 2006. Despite knowing little about the industry, she went on to sell over 20,000 tees in over 300 stores in the United States and around the world. In more recent years, Andreea has focused on helping hundreds of entrepreneurs secure media coverage through one-on-one consulting and coaching over at her website Launch Grow Joy

Andreea Ayers Andreea Ayers is the CEO and founder of Launch Grow Joy & Get Media Happy, the go-to source for top editors and bloggers seeking product-based news stories from media-ready entrepreneurs. Her mission? To make PR less intimidating for those entrepreneurs who can’t afford a monthly retainer fee for a professional PR firm. Andreea opened her first product-based business selling inspirational t-shirts in 2006. Despite knowing little about the industry, she went on to sell over 20,000 tees in over 300 stores in the United States and around the world. In more recent years, Andreea has focused on helping hundreds of entrepreneurs secure media coverage through one-on-one consulting and coaching over at her website Launch Grow Joy. If you have a product line, I'd love to show you how to get more traffic to your online store by getting your products featured in magazines and on influential blogs! I sold Tees for Change in 2011 and closed Soaps to Live By in 2014 (you can read more about that here) and I’ve worked with thousands of entrepreneurs to help them share their products with the world.

Are you next?

How it all started...

I wasn’t always an entrepreneur… It sort of grew on me… After graduating with a degree in Business & Marketing from Cornell University, I spent the next few years working for many well known companies in NYC, including McKinsey, Citibank, Starwood Hotels and New York University. Even though I worked for some great companies and learned a lot, I got super excited about trying entrepreneurship when I got the idea to install a few candy machines at my current job. I was on the subway on my way to work one day and I was reading Entrepreneur Magazine when I came across an ad for candy machines. There were testimonials in the ad from people who were making a few hundred dollars extra per month with each candy machine and I thought, WHY NOT? So I went into business for myself while holding down a full time job! I bought three candy machines and some candy, installed them in my office’s kitchen and that’s how my entrepreneurial journey began! It turned out that I had a lot of fun buying M&M’s and Skittles wholesale and selling them at a profit to my co-workers. Plus, they loved having an afternoon pick-me-up and many of them would huddle around the candy machines instead of the water cooler to socialize.

But I wasn't quite ready to leave my full-time job and become an entrepreneur...

I ended up leaving that job about a year later and worked for a few other companies until I was about to have my first baby in 2007. I knew that I didn’t want to be pregnant and live in a fourth-floor walkup with a new baby, so my husband and I took the plunge and moved from NYC to Boulder, CO. Talk about a HUGE change (in a good way – Boulder was on my dream list of cities to live in and I was so excited to slow down and try something new). When we moved to Boulder I had a hard time finding a job – and it was the best thing that happened to me because all of those “no’s” are the reason I am here today! While I was taking a prenatal yoga class at a local studio in Boulder, I felt inspired to become a full time entrepreneur and that’s when I got the idea for Tees for Change. I knew nothing about the apparel or t-shirt industry, how to manufacture a t-shirt, how to print one, how to sell to stores or even how to set up an online store to sell a product.

I was determined to see this idea through!

I started to research and learn as much as I could, ordering t-shirt samples and coming up with design ideas. And since graphic design was not my strong suit I decided to do t-shirts with only words, not graphics. That way I could still have control over every aspect of running my business and do it all myself (which was not such a good idea, as I soon learned). So, about a month before my son was born, Tees For Change was also born! I was slowly learning about the t-shirt industry and reached out to a lot of already-successful t-shirt entrepreneurs to ask them for advice. Some were very generous with their time and with sharing their knowledge, which I definitely appreciated. I attribute a lot of my success to learning from others who were where I wanted to be! To make a long story short, I’ve come a long way since that day in 2007 when I started with 96 t-shirts (and sold out of them within a month, to my surprise!). After four years of running Tees for Change, I’ve sold over 20,000 t-shirts in over 300 stores in the United States and internationally and have had six figure sales after only eighteen months of running my business. My t-shirts have appeared in over 200 magazines, newspapers and TV shows, including ABC, NBC, Fox, The Bonnie Hunt Show, Redbook, The Chicago Tribune, USA Today Magazine, Ladies’ Home Journal, Self, Shape, The Nest and many more. And I even got Tori Spelling, Ed Begley, Denise Richards, Sarah Jessica Parker and Sarah Michelle Gellar to wear my tees! Of course I made a lot of mistakes along the way! Like the time I spent $6,000 on a PR company hoping that they would help me get tons of press. I got some press, but definitely not enough to cover my $6,000 investment. Or the time I spent $1,000 on advertising in a local magazine, only to get zero sales from it. Or the time I signed up for a booth at a trade show that was definitely not for my target market – and had only three sales in two days. And what about the time that I trusted that my manufacturer would get my order right, so I didn’t bother to ask for samples before ok’ing the full production run of over 5,000 shirts? Well, half of the shirts came back the wrong color, ALL of them came back with the wrong neck label and another half came back a size too small! Needless to say, I could have done things better, but I was grateful to have learned all the lessons that I did (even though some were very expensive and time-consuming lessons).

Can you relate?

As I was growing my t-shirt company, I started to receive a lot of phone calls and emails from aspiring t-shirt entrepreneurs asking, “How did you do it and can you share your secrets with me?” I remembered all of those ‘mentors’ I had when I first started and how helpful and giving they were. So, in 2009, I wrote T-Shirt Profits: The Complete Guide to Starting Your Own Successful T-shirt Business. In this book I cover everything you need to know to set up and run a successful t-shirt business like mine. And in 2010 I launched the T-shirt Profits Coaching Program, which included private and group coaching on how to set up and run your own successful t-shirt business. Through this program, I have helped many entrepreneurs through the different stages of their t-shirt business, whether they were just starting out, looking for a manufacturer, selling their shirts to retail stores, setting up their website or wanting to get their shirts on celebrities or in the media.

But I didn't stop there...

I kept getting emails from other entrepreneurs (who had products other than t-shirts) and who wanted to get them into stores and wanted to know how I did it all. I started to focus more on working with other entrepreneurs and helping them increase sales for their product-based business. In 2011 I sold Tees for Change and now my main focus is on working with entrepreneurs like you and sharing with you everything I know about getting your products in the media and increasing your online exposure and sales. In 2013 I got the itch to start another product company and Soaps to Live By was born! Although the company lasted only 9 months, Soaps to Live By gave me the opportunity to try some new publicity and online strategies and to see what’s working now in the online marketing world. In 9 short months, my soaps were featured in more than 50 media outlets and I sold more than 6,000 bars of soap! I call that a success! And, in the meantime, I sold two more companies (an organic coupons website and a yoga product reviews website), launched Get Media Happy (a PR matchmaking service to help you connect directly with magazine editors who are looking for products), had two more kids, moved back to NYC and then back to Boulder again, spoke on a few stages (including CreativeLive) and worked with thousands of entrepreneurs like you to help them take their business to the next level!   Twitter Handle: andreeaayers  

Rachel Olsen is the Founder of Best Mom Products, The Media Strategist for Mom Entrepreneurs, #1 Amazon Best-Selling Author and Co-Founder of GetApplr.com

BestMomProducts.com is where mom entrepreneurs go to share their start-up story and learn how to get the media buzz they deserve to generate more sales and have the family lifestyle they crave.

She is the #1 Amazon best-selling author of Shark Tank MOMpreneurs Take a Bite Out of Publicity …. which Barbara Corcoran called a “must-read” (so download it now at Amazon).

Rachel is the Co-Founder of GetApplr.com, where you can easily discover your friends’ favorite apps, why they recommend them and share yours too.  Check out her 10 favorite apps athttp://getapplr.com/bestmomproducts.  Psst. If you're an app developer, GetApplr.com lets you communicate directly with users and get more reviews.

Rachel’s been featured on the ABC News, Good Morning San Diego, Huffington Post, Better Homes + Garden, Millionaire Girls Movement among others but her greatest honor is when clients say working with her is “like having a best friend who happens to be a PR and marketing genius.”

Rachel Olsen is the Founder of Best Mom Products, The Media Strategist for Mom Entrepreneurs, #1 Amazon Best-Selling Author and Co-Founder of GetApplr.com BestMomProducts.com is where mom entrepreneurs go to share their start-up story and learn how to get the media buzz they deserve to generate more sales and have the family lifestyle they crave. She is the #1 Amazon best-selling author of Shark Tank MOMpreneurs Take a Bite Out of Publicity …. which Barbara Corcoran called a “must-read” (so download it now at Amazon). Rachel is the Co-Founder of GetApplr.com, where you can easily discover your friends’ favorite apps, why they recommend them and share yours too. Check out her 10 favorite apps athttp://getapplr.com/bestmomproducts. Psst. If you're an app developer, GetApplr.com lets you communicate directly with users and get more reviews. Rachel’s been featured on the ABC News, Good Morning San Diego, Huffington Post, Better Homes & Garden, Millionaire Girls Movement among others but her greatest honor is when clients say working with her is “like having a best friend who happens to be a PR and marketing genius.”  

Special Offer:

http://bestmomproducts.com/smbh For $15, get our video course and worksheet created by Theresa Loe, award winning PBS TV Producer on "How to Pitch a TV Producer" or any media for results. (usually $25)

Book:

Links:

http://bestmomproducts.com/

"I thought I just killed my boys..."

Tim Maudlin shares his incredible story of what happened when a tornado ripped apart his hometown.  Five personal friends died...and with the crucial decision he made during this terrifying emergency, he realized it was that decision that might’ve just killed his own children.

Listen along as Tim, a loving father, shares his inspirational story about what happened when a tornado ripped through his town and the incredible thing he did to help rebuild it.

"I thought I had just killed my boys..."

Tim Maudlin shares his incredible story of what happened when a tornado ripped apart his hometown. Five personal friends died...and with the crucial decision he made during this terrifying emergency, he realized it was that decision that might’ve just killed his own children. Listen along as Tim, a loving father, shares his inspirational story about what happened when a tornado ripped through his town and the incredible thing he did to help rebuild it. When I saw it, my heart sank. I thought I had just killed my boys. Friday March 2, 2012 is a day I’ll never forget. The day a tornado ripped apart my hometown. My boys didn’t die that day but five of our neighbors did. The next day, March 3, 2012 is also a day I’ll never forget. Because on that day I learned a lesson that changed my life. A lesson I want to share with you.

T-shirts That Inspire - How ONE T-Shirt help inspire and healed a broken community

The $89,000 T-shirt tells the story of the March 2, 2012 tornado that hit my hometown. T-SHIRTS THAT INSPIRE: The $89,000 T-Shirt: (How ONE t-shirt inspired and healed a broken community)