Evan has a crazy passion for Salsa dancing.

Years ago, he discovered people were willing to pay for him to teach them.

The problem?  At the time, there were already BIG players in the “Learn To Salsa Dance” market.

How could he possibly compete?

In this inspiring interview, Evan tells us how he took his crazy passion and turned it into a huge business, despite battling competition that dominated the industry and had much deeper pockets.

Better still, now Evan uses his time-tested formula to create massive profits with other products Amazon.

 Join us and learn:
- How One Man Against The Odds, Built A Business EMPIRE Out Of Salsa Dancing
-How To Combine Your Passion With Selling On Amazon To Create Profits
-Terrific Marketing And Rock-Solid Business Advice

How does your generation differ from others?  You might be surprised at what the real answer is.

On this great interview, Lee Carahar and Nile Nickel talk about how your interests aren’t exactly shared with other generations.  If you work with other people, the odds are you’re working with a couple different generations…and the huge differences between those generations could mean lots of frustration and misunderstanding.  

Listen And Learn:
- Why Most Baby Boomers And GenerationXer’s call Millennials the "Strange Generation"
- Understanding The 4 Different Generations At Work
- The Common Myths About The Millennial Generation
- Why The Millennials Are Called “The Generation Of Negativity”
- Marketing Death By Millennial
- The Tremendous Advantages Of Being Imperfect

Noah is a marketing expert. As a thought leader in strategic marketing and customer loyalty, Noah helps clients;

1. Dramatically and rapidly increase sales,
2. multiply profits, and
3. maximize customer value.

He is the trusted source for coaching and consulting to thousands of owners, executives, and individuals.

Noah is the author of the Amazon #1 bestselling book in Sales, Marketing, and Customer Service - EVERGREEN: Cultivate The Enduring Customer Loyalty That Keeps Your Business Thriving (AMACOM). He’s an expert blogger for Fast Company Magazine, and a regular contributor to The Globe and Mails Report on Business Section. Noah has been routinely quoted and mentioned in publications like Forbes, The New York Times, Reuters, and more.

Webiste Links:

http://www.noahfleming.com

https://www.linkedin.com/in/noahfleming

https://twitter.com/noahfleming

[audio mp3="http://socialmediabusinesshour.com/wp-content/uploads/2015/08/Noah-Flemming-Final.mp3"][/audio]  

Is Your Company Seeing The Forest For The Trees?

In today's show, we will have another very impressive guest by the name Noah Fleming.

Noah Fleming, The Evergreen Guy

Who does not like to interview Noah. He is a marketing expert, a thought leader in strategic marketing and customer loyalty. A trusted source for coaching and consulting to thousands of owners and executives and individuals who helped his clients to dramatically and rapidly increase sales, not just sales but maximized their profits and customer value too. He is also the author of the Amazon #1 bestselling book in Sales, Marketing, and Customer Service – EVERGREEN: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving. He’s an expert blogger for Fast Company Magazine, and a regular contributor to The Globe and Mail’s Report on Business Section. Noah has been routinely quoted and mentioned in publications like Forbes, The New York Times, Reuters, and more. Also a member of Alan Weiss’s Mentorship Program & Growth Cycle®, two highly respected and world-renowned programs dedicated to the refinement of advanced consulting skills, and one of only 36 people who are globally recognized & accredited by Dr. Weiss as a Master Mentor.

Hammers, Drills and Screwdrivers

Why do we have hammers, drills and screwdrivers here? Bizarre right? Might be, but not for Noah. His Skype name-- guess what? It’s Tool Junky. Aside from being an expert, he is obsessively in love with hammers and drills and screwdrivers. It actually has to do with the band Tool which represents a heavy metal band during his high school days.  I’m sure you know exactly who he is talking about. And, he admits that until now he is still junky for the band.

What is an Evergreen? Is it a Christmas tree?

You might know or not know, But, What is an evergreen really? No it is not a Christmas tree. The concept of this very successful book came from an idea whilst he and his wife are walking in Cathedra Grove at Vancouver Islands. They have some of the tallest trees in the world. Some are even 30 feet wide. They’re 150 feet tall and walking through this forest again with his wife on their honey moon, made him think about anything, and this includes business. He finds himself staring at these trees and thinking that these tress can be an amazing metaphor. The Evergreen trees are lush, lively, they’re green, steadfast, and they grow really in any condition. They also last forever in perpetuity and they don’t have cold winters where they’re struggling to put new growth on the trees or all the leaves fall off and then they have to come back. This metaphor is really staring him on the face. And that is where it all started.

The Evergreen. Cultivating the enduring customer loyalty that keeps your business thriving.

This famous book Evergreen is a funny, highly pragmatic and detailed playbook on customer retention, customer experience, and customer strategy. It is more of a mindset book which provides strategic framework in owning a business. The book suggests to readers that most organizations are “addicted to sex” – the thrill of the chase of gaining new customers – as opposed to “looking for love” – finding worthwhile customer relationships that will last for years and years. In addition, many companies fail to analyze the profitability of their existing customers or the potential profitability of different types of new ones. As a result, companies lurch from one customer base to the next—losing some of their most valuable customers, as well as, gaining others many of whom turn out to be duds. Fleming describes this phenomenon in Evergreen to that of how trees lose their leaves each fall.

The Worst Business Advise In the World

"It is five times less expensive to keep an existing customer than it is to get a new one". Noah highlighted that this specific advice is always given by most authors and speakers, his difference, he get serious about it. He thought that this is the worst business advice in the world because none of these people ever tell us how to actually do that, how to actually make that customer five times more valuable. And so they would say things like well, provided you provide good customer service they’re going to spread the word of mouth about you, right? But he again highlighted that it is really hard for a business to build marketing budgets around, to create projections around or to try and define some tangible business outcomes like increased profits so aims to understand how do we actually make the existing customer five times, 10 times, 20 times more valuable, more profitable. And that is Evergreen, the first half of the book is really this big sort of strategic framework that I found that I was using and that my own clients were using and that big companies are using and that anybody can really implement in their own company to make some dramatic shifts. And then the second half of the book was really the tactical stuff which I was just talking about in terms of how do you actually bring back a lost customer, how do you actually increase referrals, how do you truly define the value of a customer and know which ones you should fire and those are the things that are covered in the second half of the book.

The Mad Pursuit. The Problem that needs to be fixed

His bank, a multibillion-dollar Canadian organization, on one issue that he raised with them, they told him that the resolution would take three days to be fixed. However, it ended up taking 30 days with all the hilarious story behind it. When he finally asked the manager, why? Why did it take this long? What could’ve possibly happened in something you told me would take no longer than three days? She flat out said him and told him that they were too busy with our new customers that we just can't take care of our existing customers. Most businesses right now are too focused on chasing new customers, losing the track of retention.  We're running around jumping from one thing to the next because we think it’s going to be sort of the savior and salvation to a struggling business or to a business that’s not seen the type of growth it wants to have. The problem on this, ending up spending more time, more energy, and more money on probably efforts that could’ve been much far more focused.

The Three C's

Wondering what makes Noah's business tick? It's all about the tree C's.

Character - and character is really my term to talk about positioning which we all know in the marketing world positioning is how the world sees you, how you’re quickly understood and represent.

Community - Community is all about how we engage our customers. We talked about customer engagement but how do we bring them closer together around what it is we’re doing, how do we get them to be interested more in the bigger, broader picture of things.

Content - Content is the term that he use to describe the thing you actually do. So content is your product, your service, the thing you actually give in exchange for money.

Would you buy a mattress worth $30,000?

When was the last night you've had a really good night sleep? This the golden question. Noah also shared about a mattress experience. He has a friend who owns a mattress company in Rhode Islands with each mattress sells averaged of $30,000. You might find it very expensive, but here's the catch. He is selling the mattresses with that average amount. What's his secret? Customer Engagement.

The Power of Reconnection

His book has a whole chapter talking about the idea of engagement and re-engagement. Reactivating lost customers and reactivating lost clients. An opportunity left behind. Knowing why we’ve lost a customer, sadly, most of us don’t even know when we’ve lost a customer and so the first key is really trying to understand when those changes have happened, being aware that they’ve happened and then learning from them. Once we know the reason behind this and putting solid actions about it, our profits will massively increase with little to no investment.

Website Links:

http://www.noahfleming.com https://www.linkedin.com/in/noahfleming https://twitter.com/noahfleming

Related Books:

  [audio mp3="http://socialmediabusinesshour.com/wp-content/uploads/2015/07/Liane-Caruso-Final.mp3"][/audio]   A marketing communications specialist with twenty years of experience ranging from strategy to design to execution, Liane Caruso launched Limelight Marketing Consultants in 2009. This well-respected Tampa-based firm was singularly committed to the establishment of meaningful campaigns that connected clients with their customers and prospects by powering brand awareness. Limelight expanded rapidly with the addition of in-house specialists in design, demographics, branding, social media management, and content marketing. The second phase of the expansion included the addition of SEO and SEM digital marketing strategists to develop cohesive, research-based approaches to further client initiatives. In 2015, Liane merged Limelight with The CRUSH Agency out of King of Prussia, Pennsylvania; the company responsible for supporting the franchise marketing needs of new and established businesses across the country. Now responsible for managing the recently formed agencys creative and marketing teams while identifying proficiencies and efficiencies in budgeting, planning and strategy, Liane oversees the creative process; ensuring quality control and marketing planning are in place for the clients and for the agency.

 Additional Info:

A lot has happened since I launched Limelight Marketing Consultants back in 2009. After a comparatively short time in business I had the latitude to add an intern who soon became a trusted employee. That led to hiring more employees, and then even more employees. Now I am proud to say our new office space is brimming with exceptional professionals. Late last year a golden opportunity arose to merge with a Pennsylvania-based firm that specializes in franchise marketing. Long story short, we have officially joined forces into one crazy-talented team! Our new name is The CRUSH Agency, and I will serve as President of the entire agency with two locations in Tampa, FL and King of Prussia, PA. Marketing Communications specialist with an emphasis on social media marketing and management, workshops and presentations, training and consulting. Equally passionate about creating brand identities, developing content for all marketing initiatives, and internet marketing through a collaborative effort. Specialties: Social Media Management & Training, Branding and Brand Identity, Interactive and Online Marketing for brands, products, services of all sizes. Experience in franchise marketing.

Website Link:

http://www.thecrushagency.com

Related Books:

Mike shares with us some great strategies and the latest social media platforms he uses with great success for marketing large AND small businesses.

  [audio mp3="http://socialmediabusinesshour.com/wp-content/uploads/2015/08/Mike-Sallander-Final.mp3"][/audio]   Mike Sallander is a serial entrepreneur with online businesses dating back to his high-school years. Although he started his entrepreneurial journey as a high school years. Although he started his entrepreneurial journey as a high school dreamer, he has emerged as a leader in the digital agency industry, co-founding the world-class web agency Chicago Digital and running the Business Catalyst App Store in collaboration with Adobe. He is a unique problem solver who enjoys helping businesses and developers alike.  

Website Links:

http://www.chicagodigital.com http://www.linkedin.com/in/mikesallander

Related Books:

Former Good Morning, America field producer, local NBC & ABC news producer and current video marketing storyteller & teacher, Mary Jo Cranmore helps her coaching, consulting and entrepreneurial clients to tell their stories effectively to attract new local and on-line clients.

For the past 6 years, Mary Jo has built four television shows, countless YouTube Channels and video content for clients around New England, including Health New England, Hampden Bank, Yankee Magazine, Plotkin Commercial Realty, Juliano’s Pools, The Kennebunkport Resort Collection and The Spelman & Johnson Group,

Through a program called "Bottle Your Brilliance", a mix of storytelling and client attraction "pull" marketing methods, Mary Jo's video production and marketing programs teach these experts to breakthrough their blocks to video, leverage their knowledge and create content their clients crave.

Between the media career and her current video marketing practice, Mary Jo also worked as Client Service Director for a large, international marketing agency and her clients were Discovery Channel, Kraft Foods, Ann Taylor and Verizon.

  Listen to former Good Morning America field producer, local NBC & ABC news producer and current video marketing storyteller & teacher, Mary Jo Cranmore as she provides video marketing tips. Her program Bottle Your Brilliance has helped 1000's of entrepreneurs to create and use video as a powerful client attraction tool. You will not want to miss her insights and simple to implement tips to help you better use video in your marketing! From her experience as a former Good Morning America field producer, local NBC & ABC news producer and current video marketing storyteller & teacher, Mary Jo Cranmore helps her coaching, consulting and entrepreneurial clients to tell their stories effectively to attract new local and on-line clients. For the past 6 years, Mary Jo has built four television shows, countless YouTube Channels and video content for clients around New England, including Health New England, Hampden Bank, Yankee Magazine, Plotkin Commercial Realty, Juliano’s Pools, The Kennebunkport Resort Collection and The Spelman & Johnson Group, Through a program called "Bottle Your Brilliance", a mix of storytelling and client attraction "pull" marketing methods, Mary Jo's video production and marketing programs teach these experts to breakthrough their blocks to video, leverage their knowledge and create content their clients crave. Between the media career and her current video marketing practice, Mary Jo also worked as Client Service Director for a large, international marketing agency and her clients were Discovery Channel, Kraft Foods, Ann Taylor and Verizon.

Special Offer:

I offer free, 30-minute video strategy sessions for your business and special offer right now - a $129 crash course in YouTube for entrepreneurs.

Website Links:

http://www.linkedin.com/in/maryjocranmore http://www.youtube.com/c/MaryJoCranmore http://www.clientcyclemarketing.com

Related Books:

John Warrillow is the creator of The Value Builder System, a statistically proven methodology for improving a company's value by up to 71%. 

He is also the author of The Automatic Customer: Creating a Subscription Business in Any Industry and Built to Sell: Creating a Business That Can Thrive Without You.

As any business knows the lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers.

These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).

According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.

Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come.

As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business.

Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including:

• The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling.com, and DanceStudioOwner.com offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information.
• The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services.
• The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site.

This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business.

Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

World-changing with words is the manifesto of Creative Custom Writing, Inc. Sarah Grear is a creative copywriter, speaker + published author. Her focus is on helping entrepreneurs turn online lookers into buyers by making an emotional connection with persuasive writing.

Along the way Sarah has been a speaker at Social Media Week Los Angeles and her work can be found in a National Public Radio ad campaign, Open Places Travel Blog + Los Angeles Fashion.

When she’s not hosting live Unleash Your Voice workshops giving entrepreneurs the time + space to write their own website content she is holding online writing classes that have been taken by over 150 people in more than 15 countries. Wherever she goes her mission is to help entrepreneurs reveal their greatness while amplifying their voice.

Robbie Kellman Baxter created the popular business term "Membership Economy" and is the author of the McGraw-Hill book by the same name. She is the founder of Peninsula Strategies LLC, a strategy consulting firm. The Peninsula Strategies website is www.peninsulastrategies.com. 

Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as well as smaller venture-backed startups. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. 

Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer. 

As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. 

Robbie has been quoted in or written articles for major media outlets, including CNN, Consumer Reports, The New York Times and the Wall Street Journal.

Robbie Kellman Baxter created the popular business term "Membership Economy" and is the author of the McGraw-Hill book by the same name. She is the founder of Peninsula Strategies LLC, a strategy consulting firm. The Peninsula Strategies website is www.peninsulastrategies.com.

Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as well as smaller venture-backed startups. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries.

Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer.

As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities.

Robbie has been quoted in or written articles for major media outlets, including CNN, Consumer Reports, The New York Times and the Wall Street Journal.